Navigating GTM Strategies in Tech-Driven Markets
The B2B Engagement Podcast with Parker Hannifin Guest: Mark Czaja, Chief Technology and Innovation Officer at Parker Hannifin Hosted by Gavin FinnEdited by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts This episode features Parker Hannifin's Chief Technology and Innovation Officer Mark Czaja. Mark shares his career path from a design engineer to CTO, highlighting the critical role of customer-driven innovation in technology-driven markets. He discusses the shift from traditional engineering silos to a more integrated systems approach, emphasizing the importance of collaboration with customers to deliver tailored solutions. Mark also explores how cross-industry expertise and a focus on simplifying complex technologies have helped Parker Hannifin enhance customer…