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Kaon Recognized in Gartner’s Hype Cycle for Sales Revenue Technology

Driving Business Impact for the World's Largest B2B Companies BOSTON, Oct. 28, 2024 -- Kaon Interactive, the leading provider of digital customer engagement solutions, is proud to be included in Gartner's prestigious Hype Cycle for Sales Revenue Technology for 2024. This recognition highlights Kaon's innovations in transforming digital sales experiences, enabling the world's largest B2B enterprises to effectively engage, educate, and convert prospects to customers. Kaon's platform seamlessly integrates interactive demo applications, visual collaboration, generative AI, and AR/VR technologies into one cohesive customer technology platform. Kaon empowers global B2B companies to engage their customers in impactful, value-driven conversations that accelerate buying decisions by providing interactive and immersive solution demonstrations. This inclusion by Gartner underscores Kaon's vital role in helping companies streamline sales processes and increase revenue through digital transformation. Key…

SPS Roundtable: Balancing Sales & Marketing’s AI Initiatives with Revenue Growth

Industrial Executive Discussion Moderated by the host of the award-winning “The B2B Engagement” podcast and Gartner Hype Cycle transformational distinction receiver. As 2024 ends and 2025 begins, sales and marketing executives face growing challenges in delivering growth while meeting complex buyer demands (Forrester). With 71% of consumers expecting personalized interactions — and companies excelling in personalization generating 40% more revenue (HBR) — this exclusive breakfast roundtable will explore how AI-driven personalization and innovative strategies can simplify these challenges, aligning sales and marketing for real results. We’ll examine how leaders in this space are optimizing their approach to faster, consultative selling and achieving measurable ROI.  Key takeaways will include: Growth Acceleration: Strategic approaches for industrial leaders to enhance market positioning, align…

Oct 24, 2024

Podcasts to Help CEOs Lead, Grow, and Innovate

Tech Times has recognized The B2B Engagement podcast, produced by Kaon Interactive, as a top resource in its 12 Podcasts to Help CEOs Lead, Grow, and Innovate. This inclusion underscores the podcast's value as a strategic tool for B2B leaders seeking to enhance customer engagement and achieve their business objectives. The award-winning podcast, hosted by Gavin Finn, offers in-depth discussions on crucial topics such as GTM strategies, ecosystem synergy, and the power of empathetic selling. Featuring visionary enterprise leaders from GE Healthcare, IBM, Parker Hannifin, and more, The B2B Engagement podcast supports CEOs in their pursuit of growth and leadership excellence. By tuning in, listeners can access actionable insights tailor-made to address the challenges and opportunities faced by today's business…

Unlocking Your Leadership Superpower

The B2B Engagement Podcast with GE HealthCare Guest: JoDee George, Vice President and CMO for GE HealthCare U.S. and Canada Imaging Hosted by Gavin FinnEdited by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts What makes a leader? For JoDee George, it starts with values instilled growing up on a farm and a firm handshake. Tune in to Gavin's conversation with JoDee to learn how to discover and unlock your unique leadership style -- or superpower. Having confidence as a leader is critical to fighting off risk aversion paralysis and embracing the innovation and adaptability required of today's leaders. Find Your Leadership Superpower: Discover what makes you unique…

Maximize Your Commute with The B2B Engagement Podcast

In the latest roundup of top CEO podcasts -- this time by Entrepreneur -- The B2B Engagement podcast takes center stage as an essential resource for business leaders seeking to excel in the dynamic B2B landscape. Hosted by Kaon Interactive's CEO Gavin Finn, this award-winning podcast features thought-provoking discussions with influential executives from Fortune 500 and Global 2000 companies. Each episode delves into critical topics such as adapting to change, sustaining innovation, and refining customer engagement strategies. By tuning in, CEOs can access actionable insights and learn from leading experts across industries like information technology, life sciences, and industrial manufacturing. This nod positions the podcast alongside renowned names like TED, HBR, and Kara Swisher's On With Kara Swisher, making it…

Cultivating Company Culture for Innovation

The B2B Engagement Podcast with GF Piping Systems Guest: Balu Challagundla, Head of Strategy and M&A at GF Piping Systems Hosted by Gavin FinnEdited by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts Join host Gavin Finn as he engages with Balu Challagundla, Head of Strategy and M&A at GF Piping Systems, to explore the profound impact of company culture on innovation, growth, and business transformation. Balu shares his journey from a technical background to a leadership role, highlighting the importance of cultural understanding, trust, and strategic alignment in driving successful mergers, acquisitions, and corporate performance. Discover practical lessons on fostering a caring, learning, and performance-driven culture that…

Why B2B Digital Buying Experiences are Essential

In "The Strategic Imperative of Delivering Digital Buying Experiences for B2B Companies," Gavin Finn, CEO of Kaon Interactive, examines the critical need for B2B companies to embrace digital buying experiences. Traditional companies that resist this transformation face risks such as: Losing market share Elongating sales cycles Diminishing customer satisfaction As buyer behavior shifts towards seeking customer experience over traditional product benefits, executives need to align their strategies accordingly. Embracing interactive digital platforms and experiences enhances customer engagement, shortens sales cycles, and boosts market competitiveness. The costs and fears of digital transformation are outweighed by the benefits and the risks of inaction. 

Navigating GTM Strategies in Tech-Driven Markets

The B2B Engagement Podcast with Parker Hannifin Guest: Mark Czaja, Chief Technology and Innovation Officer at Parker Hannifin Hosted by Gavin FinnEdited by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts This episode features Parker Hannifin's Chief Technology and Innovation Officer Mark Czaja. Mark shares his career path from a design engineer to CTO, highlighting the critical role of customer-driven innovation in technology-driven markets. He discusses the shift from traditional engineering silos to a more integrated systems approach, emphasizing the importance of collaboration with customers to deliver tailored solutions. Mark also explores how cross-industry expertise and a focus on simplifying complex technologies have helped Parker Hannifin enhance customer…

Taking Tecan to the Next Level of Innovation & Customer Engagement

Three Ways We’re Communicating Tecan’s Differentiated Value Better Engage Prospects and Customers Across All Touch-Points – Online and Offline Consistently Convey Tecan’s Competitive Differentiation In Highly Competitive Markets Help Sales and Marketing Teams Collaborate to Meet Evolving Buyers’ Needs Empowering Tecan’s Clinical Diagnostic Customers EVERYWHERE to Improve Their Outcomes Tecan is driven to improve people’s lives and health. We do this by empowering our customers to scale healthcare innovation globally from life science to the clinic. Accelerate Sales: Help customers learn – then enable reps to support their journey and close faster. Increase Deal Sizes: Demonstrate end-to-end solutions that solve customer challenges. Improve Consumable and Service Tie-Ins: All Kaon applications can support simultaneous sales of equipment, consumables, and services. Train…

Kaon Recognized as Immersive Virtual Experience Platform Leader

We are excited to share the latest insights and projections from this comprehensive report on the Immersive Virtual Experience Platform market, highlighting Kaon Interactive as a recognized leader in this rapidly growing sector. With the market expected to grow at a CAGR of 23.9% by 2030, driven by the demand for engaging and interactive digital experiences, Kaon Interactive stands out for its innovative contributions and leadership. Market Highlights Impressive Growth: The market is projected to achieve a CAGR of 23.9% by 2030. Demand Drivers: The growing need for realistic and interactive experiences fuels market expansion. Challenges: High development costs and advanced hardware requirements pose barriers. Future Opportunities: As technology advances and becomes more accessible, market adoption is expected to increase.…

Leading with Customer Needs

The B2B Engagement Podcast with BioMérieux Guest: Bhargab Barua, VP of Global Marketing for Integrated Clinical Solutions at bioMérieux Hosted by Gavin FinnEdited by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts In this episode, Bhargab shares his journey from a product manager in India to a global marketing leader in the life sciences industry, emphasizing the importance of customer-centric strategies in driving market growth. He discusses how the COVID-19 pandemic reshaped the diagnostic industry, the evolving role of marketing, and the need for integrated solutions that address the needs of various stakeholders and improve patient outcomes. The B2B Engagement Podcast is powered by Kaon Interactive. Join us…

Kaon Boosts Parker Hannifin’s Market Growth

Meet Revenue Targets with Sales and Marketing Transformation HOUSTON – Kaon Interactive, the leader in interactive marketing and sales applications for global B2B companies, is proud to announce its partnership with Parker Hannifin Corporation (NYSE: PH), the global leader in motion and control technologies. Kaon’s digital interactive technology is set to enhance Parker Hannifin's customer engagement strategy, fostering adaptation in today'sdigital, fast-paced, and ever-evolving world. Parker has chosen the Kaon High Velocity Marketing Platform to help accelerate its digital transformation, focusing on interactive customer engagement applications. Kaon's solutions enable dynamic customer interaction, allowing them to explore and understand the impact and value of various Parker technologies. This initiative aligns with Parker's target to achieve organic growth in key markets by…

Empowering Talent and Innovation through Ecosystem Synergy

The B2B Engagement Podcast with IBM Guest: Meredith Stowell, VP, Ecosystem at IBM Hosted by Gavin FinnEdited by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts In this episode, Gavin dives deep into the world of ecosystem strategies with Meredith Stowell, VP, Ecosystem at IBM. Meredith shares insights on how IBM builds and leverages its diverse ecosystem of partners, including ISPs, academic institutions, and skills training programs, to drive industry growth and innovation. She discusses the critical integration of sales and marketing teams in these efforts, illustrating how collaborative approaches enhance customer success and open new avenues for talent acquisition. Throughout the conversation, Meredith emphasizes the importance of…

4 Key Questions To Boost B2B Digital Buyer Engagement

In the evolving B2B landscape, face-to-face meetings are no longer paramount. Digital engagement leads the buyer journey. In a conversation with Gavin Finn, CEO of Kaon Interactive, he highlighted key shifts in sales strategy. Salespeople must adapt to an online-first approach where over 70% of buyers' research occurs before speaking with a salesperson. Decision-making often involves multiple stakeholders, so personalized, data-driven strategies are crucial. Keys for CEOs to Drive Success Understand the Buyer: Equip your sales team with deep insights into customer pain points to craft compelling value propositions and personalized engagement strategies. Strengthen Digital Presence: Ensure robust, multi-channel digital platforms to engage potential buyers effectively, providing a cohesive and interactive online experience. Create Valuable Content: Develop high-quality, relevant content…

Helping CEOs Become More Strategic

In today's fast-paced and ever-changing business landscape, CEOs need access to actionable insights and guidance to navigate their complex roles. Podcasts have emerged as a valuable resource, offering interviews and advice from industry leaders on the go. Among CEO Weekly's must-listen podcasts for chief executives is The B2B Engagement by Kaon Interactive. Recognized by Inc. Magazine as one of the top podcasts for strategic insights, The B2B Engagement has also won a Communicator Award of Excellence from the AIVA. Hosted by Gavin Finn, CEO of Kaon Interactive, this podcast dives deep into marketing, sales, and buyer engagement strategies for B2B enterprises. It features discussions with executives from the world's largest companies, providing a C-suite glimpse into growth drivers in today's…