Taking Tecan to the Next Level of Innovation & Customer Engagement

Three Ways We’re Communicating Tecan’s Differentiated Value Better

1. Engage Prospects and Customers Across All Touch-Points – Online and Offline
2. Consistently Convey Tecan’s Competitive Differentiation In Highly Competitive Markets
3. Help Sales and Marketing Teams Collaborate to Meet Evolving Buyers’ Needs

Empowering Tecan’s Clinical Diagnostic Customers EVERYWHERE to Improve Their Outcomes

Tecan is driven to improve people’s lives and health. We do this by empowering our customers to scale healthcare innovation globally from life science to the clinic.

• Accelerate Sales: Help customers learn – then enable reps to support their journey and close faster.
• Increase Deal Sizes: Demonstrate end-to-end solutions that solve customer challenges.
• Improve Consumable and Service Tie-Ins: All Kaon applications can support simultaneous sales of equipment, consumables, and services.
• Train & Enable Channel Partners: For onboarding and sales/application engineer training, Tecan teams also need to engage better. Immerse them in interactive demos 
• Transform Customer Relationships: Instead of selling, reps who use these solutions help customers plan – and are seen as solving.

Partnership

For more than a decade, Tecan has transformed customer engagement and sales by partnering with Kaon Interactive to create the Tecan Cavro Products Explorer application. This tool features virtual 3D product tours and configurators, allowing customers to customize products and resulting in high engagement. Over 23% of total inbound Cavro product leads come from interactions with the 3D product configurator. 

It’s time to expand our partnership and bring Tecan’s story to clinical customers worldwide!

Over the past 12 months, usage of the Tecan Cavro Products Explorer application reached:

“I think one of the things we struggled with was our customers conceptualizing our products and actually seeing how they can be used or can fit into their roadmap to help them accomplish their respective goals.”

-David Wold, Senior Director, Product and Portfolio, at Tecan

The Value of Kaon’s High Velocity Platform: Tecan’s Proven Results in Action

Elevating Tecan’s digital customer engagement EVERYWHERE! Kaon’s interactive customer engagement applications are created once and reused everywhere, capturing economic value at every marketing and sales lifecycle phase.

 Unleashing Tecan’s Holistic Value Story: Discover How Kaon’s Interactive Storytelling Sets Industry Leaders Apart!

Interactive Storytelling

Achieving Our Multi-Year Plan to Digitally Transform

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