Eliminate unnecessary costs and supercharge omnichannel customer engagement with a transformative enterprise-wide platform.
Build Sustainable ROI
The Kaon High Velocity Marketing Platform® delivers value at every touchpoint of the marketing and sales cycle. We create all of our customer applications on this extensible platform that enables you to develop once, use everywhere, and maintain always – for unlimited users.
Not only will you save money on redevelopment and maintenance costs, but you also will increase efficiency by avoiding one-and-done content creation. Whether online or offline, in-person or virtual, create one interactive sales and marketing application that can be used anywhere in today’s hybrid buyer’s journey and will be updated in real-time to ensure sellers always have the most relevant messaging.
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ResourceLearn more about the Kaon High Velocity Marketing Platform.
Kaon’s platform model is structured with options to suit your company’s business needs.
Power of Our Platform
The Kaon platform is completely unlimited. An unlimited number of users can download and install your app. There are no limits on web use — applications and 3D models can be embedded within an unlimited number of web pages and partner sites.
Kaon applications are deployed using native code for all devices. This ensures maximum performance and optimal integration with platform capabilities across operating systems and hardware environments. Different executables are used for iOS, Android, Mac and Windows.
Kaon applications are developed in a way that work across all modern browsers, without any special plug-ins or extensions. The latest versions of most browsers are supported on Mac, Windows, iOS and Android, or about dozen browser-OS combinations in all.
Kaon AR brings any 3D model instantly into the new world of augmented reality on any supported hardware.
Kaon 3D Product Tours will immediately be available on the web in immersive Kaon VR on mobile devices and high-end desktop VR setups.
Kaon v-Draw™ gives you the ability to mark up and share anything within your application. The shared drawing is live, meaning the person you send it to can modify it to continue the conversation. This is fully integrated with deep link sharing for 3D models, so the drawing is presented on top of an interactive 3D model that could even be paused mid-animation.
Using the Kaon ADN, each application can be embedded within any web site, including channel partner sites. The entire application, or a small portion, such as just a 3D model can be linked or embedded as easily as a YouTube video. The Kaon ADN edge-serves the content within the end-user’s geography, to ensure maximum performance.
Kaon applications use a completely custom high-performance 3D rendering engine, written in native code for each supported platform. That is why the animation of 3D models in Kaon apps is so smooth, high resolution, and photo-realistic. Mobile devices use special formats for 3D, and the Kaon platform automatically uses the smallest, highest resolution, best performing format supported by the chipset in the given device. For example, every model has three completely different texture formats built-in, and only the one best format for the device being used is automatically pulled from the Kaon ADN cloud.
Your application can include all your best existing marketing collateral, including videos, PDFs, high-resolution images, and Office documents. Kaon’s easy-to-use CMS lets you upload these directly, and control where they appear within your unique application. The same pieces of collateral can appear in multiple menus, or be tied to very context-specific sections based on information you get from your prospect while they use the application.
The Kaon CMS is compatible with all browsers, and lets you easily upload collateral for use in your application. The system keeps the original file you upload, along with converted formats of that same piece of collateral. You can easily assign collateral to menus or sections within your application by checking boxes. Your project manager is automatically notified as you modify the collateral. If you have multiple users of the system, you can even get an RSS feed to track what everyone else is doing.
A major challenge for large internationalized applications is tracking all the localized versions of the collateral. A single PDF or video might be available in several languages. A document might only be available for some of the languages supported in your application overall, while other languages need to fall back to the English version. There might be multiple data formats (such as different video compression formats to support different browsers and devices), for each of the localized versions. Document titles needs to be localized as well. The Kaon system keeps track of all of this and more, with a proven, robust schema that can manage the most complex internationalization projects.
Agile application development requires efficient communications channels. Kaon’s app development team needs to be able to work with stakeholders in real time, designing and refining each application. Kaon’s platform has robust, mature tools to manage this process from early concept through final delivery. Every incremental version is saved and tracked, and authenticated users are able to review and comment on everything. Even ad-hoc email feedback is captured and tracked along with each project, for a complete audit trail. Kaon uses the same system for review and to stage for distribution to the Kaon ADN, to ensure the version you approved is exactly the version we deploy.
Kaon continuously tests and updates all applications on all supported platforms. There is a major browser or operating system update every week, and Kaon works to ensure all applications continue to work despite sometimes breaking changes in these platforms. As a registered developer on all major platforms, Kaon regularly tests apps on beta releases, so that your applications have zero downtime.
The average size of an iOS app on the store today is 23MB. In contrast, Kaon’s apps are tiny, weighing in at just over 1MB. This leads to instant store installs. After installing and opening this tiny app, the bulk of your application is downloaded to the device from the Kaon ADN cloud. Users have instant access to the entire application during this download, so there is zero wait time.
For public applications, Kaon can manage the entire process of app store submission for iOS and Android, including screen shot generation, high-resolution jewel development, and ensuring optimal keyword selection. Kaon has experience with app review and appeals, and can help ensure your choices do not trigger any delays. In the case of app rejection, Kaon will work with you to make the minimum changes necessary to meet Apple’s strict rules regarding marketing applications.
User activity is anonymized and key analytics are presented in an easy-to-use interface, designed for use by non-experts. Offline activity is saved within the app, and retroactively added to analytics when the app is used online. Raw data is stored within a powerful analytics engine allowing Kaon to perform deep-dive analysis to answer specific questions not answered by the simplified analytics interface.
Applications can be completely public, require password-protected authenticated access, or a mix of both. Kaon provides a robust self-service portal for user account setup, that you can use for both employees or partners. A management portal provides administrative access to get lists of users and access frequency, bulk-email application users if needed, and revoke individual accounts.
Kaon will review your brand guidelines and ensure that your app is fully compliant with all the standards of your organizations.
Kaon applications are built from the ground up to support localizing the text to different languages. Even if you only need English to start, your application will be built in a way that ensures translation is simple at any time in the process. Kaon works with best-of-breed translation houses, and can have all your content translated at competitive rates, or you can use in-house resources to do localization work.
At any point within a Kaon application, the user can generate a deep link to share that specific part of the application via email or social media. The system generates short links automatically and recipients will end up in the web version of the application within seconds, regardless of what platform the link was generated on.
There is effectively no limit on how large each application on the Kaon platform can be. Since only a small content manager and runtime platform is installed from the store, as far as the device is concerned, the rest of your application is just data. So apps can be as big as they need to be to tell your story. For very large applications covering multiple solutions or lines of business, users can selectively add or remove portions of the application to meet their needs while saving room on their devices. Furthermore, the 3D models within the applications are stored in a special compressed format on mobile devices, further reducing the app footprint.
Kaon ensures that your app can be found among the millions on the app store by helping you choose critical keywords and ensuring a fully optimized entry in every store.
Updates to Kaon applications are delivered globally, instantly using Kaon ADN cloud. There are no costly delays waiting for app store updates. And all versions and platforms are updated simultaneously, under end-user control.
Between mobile operating system updates, browser updates, changing authentication rules, and new devices entering the market, apps need to be re-tested weekly to ensure all users have the best possible experience. In addition app store rules are constantly changing, requiring updates to screen shots, changes to terms and conditions, and compliance with evolving rules about ratings and content. Without constant maintenance, apps quickly become obsolete. Kaon uses a common platform for all applications that allows us to test these fundamentals continuously, getting ahead of any problems. As a registered developer, Kaon also tests on beta hardware and software, to ensure apps continue to work when major releases introduce breaking changes.
Applications can grow over time to encompass new solutions and provide greater detail about existing solutions as your business grows. Since the application content comes from the cloud, not an app store, there are no arbitrary limits to the size of applications. As the application changes and evolves, updates are instantly distributed worldwide via the Kaon ADN.
A single piece of collateral might need to exist in many formats. For example, a PowerPoint deck available for the desktop needs to also be stored as a PDF for use on mobile. A PDF might need to be flattened and optimized to be compatible with mobile platforms. Videos needs to be available in multiple formats for different browsers and devices. The Kaon platform includes a sophisticated CMS that was designed from the ground up to manage this complexity. Your original collateral uploads are maintained side-by-side with all the converted formats. And, of course, all of these files are then multiplied by the number of languages each app supports.
Update the collateral and non-graphical copy in your application up to four times per year without additional fees. Add, remove or replace your collateral to keep the application fresh and up-to-date.
Kaon phone and email support are monitored 24/7, and issues are automatically escalated to ensure prompt resolution.
Kaon provides every customer with a project manager to plan, procure and execute your project.
Kaon offers customized and highly collaborative training to drive user awareness and adoption thought the lifetime of your Kaon application, including; customer road mapping, face-to-face training, virtual training session, end-user advisory boards, etc.
*Gartner: “New B2B Buying Journey & its Implication for Sales”
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