Sales & Marketing Target Attainment through Market Share Growth
Industrial Executives Roundtable at Hannover Messe According to McKinsey, European businesses are falling behind the U.S. in innovation and competitiveness in 2024.However, the pressure to deliver short-term marketing and sales goals continues with spending scrutiny, resource limitations, and rapid AI developments changing customer expectations. In times like these, the most dangerous move is taking a conservative “wait and see” approach. It’s time to move fast, think boldly, and be willing to pivot. (Forrester) Join a select group of industry peers for a knowledge-sharing discussion about the changes needed to enable business growth in Europe. Transportation to Hannover Messe post-event will be provided. Discussion Topics Adapting to change (complexity, competition, consolidation, etc.) Sustaining innovation during rapidly changing times Better serving customers’…