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Sales & Marketing Alignment in Today’s 4D Environment – East

How can sales and marketing teams communicate their value differentiation to accelerate growth and drive better customer engagements? The move to “4D” selling, which is digital, dynamic, distributed, and data-driven, has redefined the way organizations reach and engage customers. Customers are constantly raising the bar, but sales and marketing teams often fall short when it comes to consistently or concisely communicating their value story. Leading organizations are integrating marketing messages inside immersive storytelling experiences, with 3D Product Tours, calculators, configurators, videos, and more, to engage customers. So, how are you connecting the dots across the sales and marketing technology ecosystem to generate more consistent growth and better customer engagements? Join Kaon Interactive and a select group of marketing leaders to…

Mar 31, 2023

Sales & Marketing Alignment in Today’s 4D Environment – West

How can sales and marketing teams communicate their value differentiation to accelerate growth and drive better customer engagements? The move to “4D” selling, which is digital, dynamic, distributed, and data-driven, has redefined the way organizations reach and engage customers. Customers are constantly raising the bar, but sales and marketing teams often fall short when it comes to consistently or concisely communicating their value story. Leading organizations are integrating marketing messages inside immersive storytelling experiences, with 3D Product Tours, calculators, configurators, videos, and more, to engage customers. So, how are you connecting the dots across the sales and marketing technology ecosystem to generate more consistent growth and better customer engagements? Join Kaon Interactive and a select group of marketing leaders to…

Mar 31, 2023

Digitally Engaging Bosch Rexroth’s Customers — Everywhere

Buyers and influencers are increasingly researching and buying online. We need to be ready to meet them where they are. According to Forrester, 70-90% of the B2B buyer’s journey is done digitally prior to engaging a vendor. Customers who interact with value-based storytelling remember key differentiators 75% more -- three times the engagement and knowledge retention achieved by a B2B website. Digital engagement everywhere -- in CU.BE, online, during sales meetings, or at trade shows.

Fewer Resources, Greater Buyer Engagement Goals

B2B Market(ing) Uncertainty Live Podcast Almost a quarter into 2023, you may feel the pressure of delivering results - and soon - as market uncertainty continues. Long sales cycles, demanding pipelines, and effectively educating and engaging your customer may seem like challenges too big to tackle, especially with consistently limited resources. Join Dalila Babou, Global Marketing Manager at TE Connectivity, and Gavin Finn, CEO at Kaon Interactive, to discuss: Why the urgency for change is higher now than ever before How to meet changing customer needs Overcoming internal friction that leads to poor customer experience and low customer satisfaction How to create a customized experience for each customer segment Ways to align marketing with sales and corporate goals

Mar 20, 2023

Are You Being Asked… ?

According to a Forrester study, B2B marketing organizations are finding it increasingly difficult to unlock success - even with highly-skilled, innovative teams. The pressure on B2B marketing teams has increased significantly in recent years due to the shift to digital tools, the changing B2B customer, and microeconomic influences. B2B enterprises that thrive during such pressures are those that see an opportunity to: Engage customers across multiple channels Influence customers before they buy (with value-based messaging) Generate pipeline for sales and align with business goals Read below about how leaders at Fortinet, Siemens, and HPE unlocked the code to thrive in times of market(ing) uncertainty. Live Podcast Join us in April for a live discussion on achieving bigger buyer engagement goals…

Conversations for Better B2B Digital Customer Engagement in 2023

Explore this conversation video library for valuable insights and practical tips to enhance your B2B digital customer engagement marketing efforts. Digital customer engagement is an essential component of any modern business, and it's crucial to stay up to date on the latest trends and strategies to succeed in a crowded digital world. Explore a conversation between two prominent figures in the digital marketing and customer engagement industries, Neil Patel and Gavin Finn. Their discussion covers a range of topics related to B2B digital engagement marketing, from how executives view marketing as a key business driver, to creating scalable omnichannel buyer engagement. They also provide actionable advice on how marketers can help shorten the sales cycle, why digital transformation is a…

Lab Space Planning: An Increasingly Critical Role in Operations

Lab space planning is a crucial aspect of laboratory operations and management, affecting every aspect of a lab's performance. Efficient space utilization can improve lab efficiency by reducing costs, minimizing waste, and improving human workflow. A well-planned lab space positively impacts the quality of science and clinical outcomes, as researchers and clinicians can access all the resources and equipment they need efficiently. Effective space planning also boosts morale and the user experience within a laboratory, making it a more attractive and productive place to work. Sustainability is a hot topic spanning industries of all kinds, including laboratories. Thoughtful space planning contributes to sustainability, minimizing the environmental impact of testing facilities by reducing energy and water usage. Lab operations and facilities…

Effectively Managing Sales and Marketing’s Digital and Cultural Transformation

Hannover Messe Industrial Executive Roundtable Digital leaders are 3x more likely to overcome pressures from ambitious targets, change management, and rigid mentalities. But what defines a “digital leader,” and how are sales and marketing leaders embracing change to achieve these necessary accelerations that allow their business to not only survive but thrive? Join a select group of industry peers for a breakfast roundtable before Hannover Messe to discuss where executives are seeing an opportunity to thrive over the next 12 months. Discussion Topics Adapting to change (complexity, competition, consolidation, etc.) Sustaining innovation during budgetary pressures Better serving customers’ experience requirements across generations Elevating product sellers to consultative, outcome-based, value advisors

Feb 3, 2023

The Science of Customer Engagement: Interactive Transformation versus Digital Transformation

Distraction Did you know that from 1970 to 2020, you have been bombarded with more than 10 times the number of advertisements and commercial messages every single day? The number of channels that you engage with has increased from fewer than five (radio, tv, and print, for example) to dozens (multiple social platforms, news alerts, text messages, emails, podcasts, streaming video, on and on). Additionally, in the past three years, the level of distraction has dramatically increased as a result of the shift from in-person work to remote/hybrid environments. Because of the decrease in collaborative office environments, the number of meetings that the average professional has in a week increased by a factor of five (i.e. 500% increase) while the…

Eliminating the Lab Design ‘Gap’ Proves Lucrative Amidst Shaky Economy

Getting all the stakeholders involved early and on the same page is critical A shaky economy. Skilled labor shortages. Ongoing lab space consolidation and build-outs. Rapidly changing workflows and instrument layout. Innovations in instrument technologies. Dynamic and variable demand for unpredictable volumes of tests. Changing requirements for sample and consumable storage environments. Evolving safety standards and protocols. These are just some of the challenges that lab operations managers and clinical directors are now facing—many of these changes are driving immediate requirements for new agile thinking in how labs can be organized, configured, optimized, and updated. The need to digitally transform lab design The lab managers we talk to continue to raise a central theme: the need to get to science…

Rapid Change: The Road to Digital Lab Transformation

Lab Manager Moderated Panel Digital transformation of the lab is in high gear with many new technologies and approaches to enhance the scientific process and achieve greater results at lower costs. However, the day-to-day challenges and approaches to achieving optimal space and workflows during constant change can be roadblocks. Find out how lab managers are digitally transforming their lab operations, configurations, and workflows to accommodate the inevitability of swift and regular modification. Learn how you can create faster time to scientific advancement, cost efficiencies, accelerated internal consensus, and everything in between.

Jan 16, 2023

Marketers’ Playbook

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The Future of Work & Meetings in 2023 is Hybrid Collaboration

The landscape of the working world has seen an incredible amount of change over the past few years, says Tech Times. Although much of that change has been positive, such as reduced costs for remote work and improved work-life balance for employees, some aspects of company life, such as meetings, now pose new challenges. With remote and hybrid work here to stay, enterprises need to look at how to combine technology with meetings to enable hybrid collaboration. When done right, this collaboration leads to increased innovation, effectiveness, creativity, access, efficiency, and cost savings. Productive collaboration among hybrid teams calls for assessing and incorporating new technologies beyond audio and video conferencing solutions. Kaon Interactive recognized the engagement challenge facing enterprise sellers…

How Sales and Marketing Leaders Digitally Transform in Economic Uncertainty

How do sales and marketing leaders achieve corporate growth in a recession? Analysts at McKinsey have deemed that digital leaders are 3x more likely to achieve above-industry revenue and margin growth during a recession. But what defines a "digital leader," and how, during economic uncertainty, do sales and marketing leaders pivot to achieve these necessary accelerations that allow their business to not only survive but thrive? Join a select group of industry peers to discuss where executives are seeing an opportunity to thrive over the next 12 months, despite economic uncertainty. Discussion Topics How is the recession driving changes in B2B companies? How has recent change (complexity, competition, consolidation, and customer needs) shifted business strategy and focus? How will customer…

Dec 13, 2022