How Digital Experiences Are Shifting Your Life Science Sales & Marketing
Clinical Lab Products Expert Panel Join this expert panel, moderated by Chris Wolski, Chief Editor at Clinical Lab Products, to learn how pioneers in life science marketing are enabling and engaging buyers in today’s 4D selling landscape (digital, dynamic, distributed, and data-driven). Discussion Topics Understanding customers' experience requirements and their desire for controlAdapting to industry trends and rapid shiftsCreating consensus and trust among stakeholdersCommunicating complex value stories (from sample collection to diagnostics and everything in between) Customers' decision-making based on personal value assessmentsPlanning for long-term customer engagement journeysAgile and strong cross-functional approaches for growth