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Fulfilling the Customer’s Unmet Need Through Coopetition

The B2B Engagement Podcast with Avantor Guest: Tola Olorunnisola, Senior Vice President & GM - Advanced Lab Services, at Avantor Hosted by Gavin FinnProduced by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts In this episode, Tola shares her career journey from an electrical engineer at GE Healthcare to a leader in the life sciences industry, emphasizing the role of "coopetition" in addressing customer needs. She discusses her experiences in M&A integration, innovation, and the importance of listening to understand and solve complex problems. The conversation highlights the value of being a trusted advisor, the transformative impact of collaboration, and the importance of embracing change and continuous learning…

Kaon Receives Aragon Research Globe for Content Experience Platforms

Driving Innovation in B2B Customer Engagement and Sales Revenue BOSTON, Mass. -- Kaon Interactive, a leader in interactive sales and marketing applications, is proud to be included in the prestigious Aragon Research Globe for Content Experience Platforms (CXP). This recognition underscores the unique value of Kaon's innovative platform, which transforms how the world's largest B2B companies engage with customers, driving superior business outcomes. Aragon Research's Globe highlights Kaon's differentiated approach to customer engagement, distinguishing its platform from traditional CXPs -- that primarily focus on marketing automation and analytics. In contrast, Kaon's platform emphasizes immersive, interactive 3D, AI-driven, and AR/VR experiences that facilitate real-time, multi-sensory customer engagement. This approach enables companies to foster deeper, more valuable buyer relationships across various channels, ultimately…

Amplifying Customer Engagement

Empower Buyer Decision-Making and Unlocking Revenue Gartner statistics show that companies leveraging advanced digital customer engagement strategies saw an average revenue increase of 70% over the past two years. This is not just a stat—it’s the blueprint for staying ahead. Looking ahead to 2025, Kaon Interactive — hailed by Gartner's Hype Cycle as a transformative sales tool — invites you to an inspiration and knowledge-sharing webinar. Join us to learn why, despite intense EOY budget scrutiny, marketing and sales executives are doubling down on digital customer engagement to unlock new revenue in the next 12 months.

Oct 29, 2024

Kaon Recognized in Gartner’s Hype Cycle for Sales Revenue Technology

Driving Business Impact for the World's Largest B2B Companies BOSTON, Oct. 28, 2024 -- Kaon Interactive, the leading provider of digital customer engagement solutions, is proud to be included in Gartner's prestigious Hype Cycle for Sales Revenue Technology for 2024. This recognition highlights Kaon's innovations in transforming digital sales experiences, enabling the world's largest B2B enterprises to effectively engage, educate, and convert prospects to customers. Kaon's platform seamlessly integrates interactive demo applications, visual collaboration, generative AI, and AR/VR technologies into one cohesive customer technology platform. Kaon empowers global B2B companies to engage their customers in impactful, value-driven conversations that accelerate buying decisions by providing interactive and immersive solution demonstrations. This inclusion by Gartner underscores Kaon's vital role in helping companies streamline sales processes and increase revenue through digital transformation. Key…

SPS Roundtable: Balancing Sales & Marketing’s AI Initiatives with Revenue Growth

Industrial Executive Discussion Moderated by the host of the award-winning “The B2B Engagement” podcast and Gartner Hype Cycle transformational distinction receiver. As 2024 ends and 2025 begins, sales and marketing executives face growing challenges in delivering growth while meeting complex buyer demands (Forrester). With 71% of consumers expecting personalized interactions — and companies excelling in personalization generating 40% more revenue (HBR) — this exclusive breakfast roundtable will explore how AI-driven personalization and innovative strategies can simplify these challenges, aligning sales and marketing for real results. We’ll examine how leaders in this space are optimizing their approach to faster, consultative selling and achieving measurable ROI.  Key takeaways will include: Growth Acceleration: Strategic approaches for industrial leaders to enhance market positioning, align…

Oct 24, 2024

Podcasts to Help CEOs Lead, Grow, and Innovate

Tech Times has recognized The B2B Engagement podcast, produced by Kaon Interactive, as a top resource in its 12 Podcasts to Help CEOs Lead, Grow, and Innovate. This inclusion underscores the podcast's value as a strategic tool for B2B leaders seeking to enhance customer engagement and achieve their business objectives. The award-winning podcast, hosted by Gavin Finn, offers in-depth discussions on crucial topics such as GTM strategies, ecosystem synergy, and the power of empathetic selling. Featuring visionary enterprise leaders from GE Healthcare, IBM, Parker Hannifin, and more, The B2B Engagement podcast supports CEOs in their pursuit of growth and leadership excellence. By tuning in, listeners can access actionable insights tailor-made to address the challenges and opportunities faced by today's business…

Kaon Demo360+

AI-Driven Demos Boost Sales, Buyer Engagement, and Deliver Tangible Business Results Kaon Demo360+TM is the next evolution of Kaon’s renowned 3D Product Tours, setting a new benchmark in digital customer engagement by transforming product demonstrations into immersive, AI, value-driven experiences that directly impact sales and revenue growth. Instead of focusing on technical features, Kaon Demo360+ tells compelling, outcome-based stories, showing how your products solve real-world business challenges, ultimately influencing buying decisions and boosting bottom-line results. Why Kaon Demo360+ Matters Scaling in B2B today demands innovation to meet evolving buyer behaviors. With fragmented media channels causing lost opportunities, Kaon Demo360+ integrates Interactive Demos, Generative AI, and AR/VR into a unified platform – creating an immersive buyer experience that drives quicker, more…

Unlocking Your Leadership Superpower

The B2B Engagement Podcast with GE HealthCare Guest: JoDee George, Vice President and CMO for GE HealthCare U.S. and Canada Imaging Hosted by Gavin FinnEdited by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts What makes a leader? For JoDee George, it starts with values instilled growing up on a farm and a firm handshake. Tune in to Gavin's conversation with JoDee to learn how to discover and unlock your unique leadership style -- or superpower. Having confidence as a leader is critical to fighting off risk aversion paralysis and embracing the innovation and adaptability required of today's leaders. Find Your Leadership Superpower: Discover what makes you unique…

Maximize Your Commute with The B2B Engagement Podcast

In the latest roundup of top CEO podcasts -- this time by Entrepreneur -- The B2B Engagement podcast takes center stage as an essential resource for business leaders seeking to excel in the dynamic B2B landscape. Hosted by Kaon Interactive's CEO Gavin Finn, this award-winning podcast features thought-provoking discussions with influential executives from Fortune 500 and Global 2000 companies. Each episode delves into critical topics such as adapting to change, sustaining innovation, and refining customer engagement strategies. By tuning in, CEOs can access actionable insights and learn from leading experts across industries like information technology, life sciences, and industrial manufacturing. This nod positions the podcast alongside renowned names like TED, HBR, and Kara Swisher's On With Kara Swisher, making it…

Cultivating Company Culture for Innovation

The B2B Engagement Podcast with GF Piping Systems Guest: Balu Challagundla, Head of Strategy and M&A at GF Piping Systems Hosted by Gavin FinnEdited by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts Join host Gavin Finn as he engages with Balu Challagundla, Head of Strategy and M&A at GF Piping Systems, to explore the profound impact of company culture on innovation, growth, and business transformation. Balu shares his journey from a technical background to a leadership role, highlighting the importance of cultural understanding, trust, and strategic alignment in driving successful mergers, acquisitions, and corporate performance. Discover practical lessons on fostering a caring, learning, and performance-driven culture that…

Why B2B Digital Buying Experiences are Essential

In "The Strategic Imperative of Delivering Digital Buying Experiences for B2B Companies," Gavin Finn, CEO of Kaon Interactive, examines the critical need for B2B companies to embrace digital buying experiences. Traditional companies that resist this transformation face risks such as: Losing market share Elongating sales cycles Diminishing customer satisfaction As buyer behavior shifts towards seeking customer experience over traditional product benefits, executives need to align their strategies accordingly. Embracing interactive digital platforms and experiences enhances customer engagement, shortens sales cycles, and boosts market competitiveness. The costs and fears of digital transformation are outweighed by the benefits and the risks of inaction. 

Navigating GTM Strategies in Tech-Driven Markets

The B2B Engagement Podcast with Parker Hannifin Guest: Mark Czaja, Chief Technology and Innovation Officer at Parker Hannifin Hosted by Gavin FinnEdited by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts This episode features Parker Hannifin's Chief Technology and Innovation Officer Mark Czaja. Mark shares his career path from a design engineer to CTO, highlighting the critical role of customer-driven innovation in technology-driven markets. He discusses the shift from traditional engineering silos to a more integrated systems approach, emphasizing the importance of collaboration with customers to deliver tailored solutions. Mark also explores how cross-industry expertise and a focus on simplifying complex technologies have helped Parker Hannifin enhance customer…

Taking Tecan to the Next Level of Innovation & Customer Engagement

Three Ways We’re Communicating Tecan’s Differentiated Value Better Engage Prospects and Customers Across All Touch-Points – Online and Offline Consistently Convey Tecan’s Competitive Differentiation In Highly Competitive Markets Help Sales and Marketing Teams Collaborate to Meet Evolving Buyers’ Needs Empowering Tecan’s Clinical Diagnostic Customers EVERYWHERE to Improve Their Outcomes Tecan is driven to improve people’s lives and health. We do this by empowering our customers to scale healthcare innovation globally from life science to the clinic. Accelerate Sales: Help customers learn – then enable reps to support their journey and close faster. Increase Deal Sizes: Demonstrate end-to-end solutions that solve customer challenges. Improve Consumable and Service Tie-Ins: All Kaon applications can support simultaneous sales of equipment, consumables, and services. Train…

Kaon Recognized as Immersive Virtual Experience Platform Leader

We are excited to share the latest insights and projections from this comprehensive report on the Immersive Virtual Experience Platform market, highlighting Kaon Interactive as a recognized leader in this rapidly growing sector. With the market expected to grow at a CAGR of 23.9% by 2030, driven by the demand for engaging and interactive digital experiences, Kaon Interactive stands out for its innovative contributions and leadership. Market Highlights Impressive Growth: The market is projected to achieve a CAGR of 23.9% by 2030. Demand Drivers: The growing need for realistic and interactive experiences fuels market expansion. Challenges: High development costs and advanced hardware requirements pose barriers. Future Opportunities: As technology advances and becomes more accessible, market adoption is expected to increase.…

Leading with Customer Needs

The B2B Engagement Podcast with BioMérieux Guest: Bhargab Barua, VP of Global Marketing for Integrated Clinical Solutions at bioMérieux Hosted by Gavin FinnEdited by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts In this episode, Bhargab shares his journey from a product manager in India to a global marketing leader in the life sciences industry, emphasizing the importance of customer-centric strategies in driving market growth. He discusses how the COVID-19 pandemic reshaped the diagnostic industry, the evolving role of marketing, and the need for integrated solutions that address the needs of various stakeholders and improve patient outcomes. The B2B Engagement Podcast is powered by Kaon Interactive. Join us…