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Embracing Diversity for Innovative Marketing Solutions

The B2B Engagement Podcast with Sandvik Guest: Sandra Anderstedt, VP of Marketing and Communications at Sandvik Manufacturing Solutions Hosted by Gavin FinnProduced by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts In this episode of the B2B Engagement Podcast, Gavin Finn sits down with Sandra Anderstedt, VP of Marketing and Communications at Sandvik Manufacturing Solutions, to explore how diverse teams drive innovation and elevate marketing in complex, global organizations. Drawing on her 18-year journey—from intranet projects in HR to building a global marcom team—Sandra shares actionable insights on leadership, strategy, and personal productivity. Episode Highlights: Power of Diversity: Discover why mixing personalities, ages, and backgrounds leads to richer…

Creating Safe Spaces for High Performance

The B2B Engagement Podcast with Philips Guest: Cassandra Farr, SVP and Head of Health Systems at Philips Hosted by Gavin FinnProduced by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts In this episode of the B2B Engagement Podcast, Senior Vice President and Head of Health Systems at Philips, Cassandra Farr, shares her professional journey from health informatics to leading major healthcare accounts. She delves into the role of empathy and authenticity in leadership and the importance of solving large-scale challenges for customers and teams. Episode Highlights: Leadership through Empathy & Authenticity: Listen, understand, and foster a supportive work environment. Problem-Solving for Customers & Teams: Effective leadership addresses complex…

Sales & Product Marketing Webinar

Increase Deal Conversions 3.2x with Interactive Demos Introducing Kaon Demo360+. Engage. Personalize. Sell More. In today’s digital landscape, 75% of B2B buyers prefer a sales-free, self-guided journey (Gartner). To remain competitive, CROs and CMOs are moving beyond traditional feature-based selling and embracing tailored, value-based storytelling that resonates. Join our complimentary webinar to discover how AI-powered personalization revolutionizes sales and product marketing. See how Kaon Demo360+ empowers sales teams with interactive demos that deliver: 3.2x higher deal conversion rates (storylane.io) 8x higher website conversion rates (storylane.io) Up to a 40% boost in overall conversion rates (blog.guidejar.com) Explore how intelligent storytelling accelerates deals — anytime, anywhere — and positions your organization for sustainable revenue growth.

Feb 27, 2025

Building Trust in B2B Healthcare Sales

The B2B Engagement Podcast with Accuray Guest: Nancy Hiller, President and General Manager of Americas at Accuray Hosted by Gavin FinnProduced by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts Join Gavin Finn and guest Nancy Hiller as they explore aligning leadership with go-to-market strategy in healthcare. This episode dives into Nancy’s unique career journey and authentic servant-leadership approach to building trust and driving value in complex, high-stakes environments. Highlights: Diverse career insights — from revenue cycle management to healthcare leadership Authentic relationship building and servant leadership as the foundation for success Strategies for aligning sales, marketing, and service teams around a unified value proposition Outcome-based selling that…

How to Leverage AI in the C-Suite

In “3 Ways CEOs Can Leverage AI to Drive Revenue Efficiency,” Kaon Interactive CEO Gavin Finn illustrates how AI moves beyond automation to become a strategic growth engine. By embedding AI across customer engagement, operations, and decision‑making, CEOs can: Deliver Hyper‑Personalized Experiences: Use AI to analyze large datasets in real time, enabling platforms like Kaon Demo360+ to transform complex product features into interactive, outcome‑driven stories that resonate with each buyer and accelerate conversions. Align Sales & Marketing: Foster cross‑functional collaboration by uniting teams around shared, AI‑powered insights — reducing friction in the buyer’s journey and ensuring consistent messaging at every touchpoint. Optimize Resource Allocation: Leverage predictive analytics to forecast demand, anticipate supply chain or equipment failures, and plan workforce needs…

How AI Drives Revenue Growth

In a recent press feature, Gavin Finn, CEO of Kaon Interactive, shares insights on how leveraging artificial intelligence (AI) is crucial for modern CEOs to drive revenue growth. Finn emphasizes that AI isn’t just about automation — it enables personalized customer experiences, optimizes operations, and empowers data-driven decision-making at scale. Highlighting solutions like Kaon Demo360+, which tailors interactive product demos to customers’ specific challenges, Finn explains how AI transforms complex buyer journeys into seamless, engaging interactions. AI’s predictive capabilities also allow companies to streamline operations by spotting inefficiencies, forecasting trends, and proactively addressing issues before they arise. CEOs using AI to improve decision-making and operational efficiency stand to gain a competitive advantage by reducing friction in sales, increasing customer loyalty,…

Kaon Interactive Unveils Kaon Demo360+

Transforming B2B Customer Engagement with AI-Powered Interactive Experiences BOSTON, Jan. 27, 2025 -- Kaon Interactive introduces Kaon Demo360+™, a transformation from 3D Product Tours to value-driven experiences. This cutting-edge platform redefines digital customer engagement with advanced AI that tailors each demonstration in real-time, delivering immersive and outcome-driven value stories designed to resonate with each buyer's unique needs. Kaon Demo360+ transforms technical demonstrations into personalized, AI-powered experiences, highlighting your product's unique value in solving real-world challenges. It helps global B2B companies unlock revenue potential, boost efficiency, enhance engagement, accelerate sales, and deliver measurable business impact. AI-Powered, Value-Based Storytelling At the heart of Kaon Demo360+ is an advanced AI advisor that elevates traditional product demonstrations into dynamic, personalized interactive buyer journeys. This…

Future-Proofing Leadership with Digital Transformation

The B2B Engagement Podcast with Ricoh Guest: Brent Taylor, VP of Strategic Sales & New Business Development at Ricoh Graphic Communications and Founder and CEO of the Doctor Leadership Podcast Hosted by Gavin FinnProduced by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts Digital transformation is essential for B2B leadership enabling companies to anticipate and adapt to rapidly changing market dynamics — much like Wayne Gretzky's famous approach: “I skate to where the puck is going to be, not where it has been.” Join Brent Taylor and host Gavin Finn as they explore the intersection of leadership and technology in driving transformative business success. They discuss: Leading multigenerational…

How B2B Marketing Must Drive Revenue

B2B Marketing’s New Mandate: Drive Revenue, Not Vanity Metrics Traditional B2B marketing metrics like MQLs and click-through rates are no longer enough. As CEOs demand marketing teams deliver real revenue impact, a major shift is underway: customer engagement is becoming the new gold standard. In his latest article, Gavin Finn, CEO of Kaon Interactive, explores how marketing must evolve beyond lead generation to directly support sales and long-term customer relationships. Key takeaways include: Focus on Buying Groups, Not Individuals – Engage all stakeholders in complex B2B sales Deliver Value at Every Stage – Move beyond awareness to support the full buyer journey Close the Feedback Loop with Sales – Align marketing with sales for measurable revenue impact Real-world results prove…

Kaon and Hamilton Revolutionize Engagement with Lifelike Digital Demo Experiences

BOSTON, Mass. — Kaon Interactive, a leader in B2B digital engagement solutions, announces a transformative partnership with Hamilton Company, a global innovator in life science automation. Leveraging the Kaon Demo360+TM experience, Hamilton Company redefines customer engagement by delivering tailored, immersive, in-person-like product demonstrations remotely. This saves significant resources, enables faster turnaround in deploying demonstrations, and achieves projected savings that allow for a one-year payback period. “Hamilton Company’s customers can now explore our Microlab Prep and LabElite ID Capper from anywhere, without waiting for physical demonstrations. The Kaon Demo360+ product experiences will elevate our customers' engagement in evaluating our products during their buying journey, help expand our global reach, reduce expenses, and meet rising demand more efficiently.” -- Hamilton Company Vice President of…

Balancing Safety and Innovation in Corporate Culture

The B2B Engagement Podcast with Dräger Guest: Jan Hegewald, Head of Sales & Service Safety Technology at Dräger Hosted by Gavin FinnProduced by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts In this episode of the B2B Engagement podcast, Gavin Finn is joined by Jan Hegewald, Head of Sales and Service for Safety Technology at Dräger. The conversation delves into how a people-centered culture drives innovation in technical companies. Jan shares his insights on balancing empathy and customer-centricity with the technical rigor required by safety standards. People-Centered Innovation: Emphasizing a culture that integrates empathy with technology to foster innovation and effectiveness. Balancing Risk and Innovation: Encouraging risk-taking and…

Fulfilling the Customer’s Unmet Need Through Coopetition

The B2B Engagement Podcast with Avantor Guest: Tola Olorunnisola, Senior Vice President & GM - Advanced Lab Services, at Avantor Hosted by Gavin FinnProduced by Dana PolihovskyOriginal music by Andrew Strout Listen and subscribe to The B2B Engagement podcast!Apple Podcasts | Spotify | Google Podcasts In this episode, Tola shares her career journey from an electrical engineer at GE Healthcare to a leader in the life sciences industry, emphasizing the role of "coopetition" in addressing customer needs. She discusses her experiences in M&A integration, innovation, and the importance of listening to understand and solve complex problems. The conversation highlights the value of being a trusted advisor, the transformative impact of collaboration, and the importance of embracing change and continuous learning…

Kaon Receives Aragon Research Globe for Content Experience Platforms

Driving Innovation in B2B Customer Engagement and Sales Revenue BOSTON, Mass. -- Kaon Interactive, a leader in interactive sales and marketing applications, is proud to be included in the prestigious Aragon Research Globe for Content Experience Platforms (CXP). This recognition underscores the unique value of Kaon's innovative platform, which transforms how the world's largest B2B companies engage with customers, driving superior business outcomes. Aragon Research's Globe highlights Kaon's differentiated approach to customer engagement, distinguishing its platform from traditional CXPs -- that primarily focus on marketing automation and analytics. In contrast, Kaon's platform emphasizes immersive, interactive 3D, AI-driven, and AR/VR experiences that facilitate real-time, multi-sensory customer engagement. This approach enables companies to foster deeper, more valuable buyer relationships across various channels, ultimately…

Kaon Recognized in Gartner’s Hype Cycle for Sales Revenue Technology

Driving Business Impact for the World's Largest B2B Companies BOSTON, Oct. 28, 2024 -- Kaon Interactive, the leading provider of digital customer engagement solutions, is proud to be included in Gartner's prestigious Hype Cycle for Sales Revenue Technology for 2024. This recognition highlights Kaon's innovations in transforming digital sales experiences, enabling the world's largest B2B enterprises to effectively engage, educate, and convert prospects to customers. Kaon's platform seamlessly integrates interactive demo applications, visual collaboration, generative AI, and AR/VR technologies into one cohesive customer technology platform. Kaon empowers global B2B companies to engage their customers in impactful, value-driven conversations that accelerate buying decisions by providing interactive and immersive solution demonstrations. This inclusion by Gartner underscores Kaon's vital role in helping companies streamline sales processes and increase revenue through digital transformation. Key…

SPS Roundtable: Balancing Sales & Marketing’s AI Initiatives with Revenue Growth

Industrial Executive Discussion Moderated by the host of the award-winning “The B2B Engagement” podcast and Gartner Hype Cycle transformational distinction receiver. As 2024 ends and 2025 begins, sales and marketing executives face growing challenges in delivering growth while meeting complex buyer demands (Forrester). With 71% of consumers expecting personalized interactions — and companies excelling in personalization generating 40% more revenue (HBR) — this exclusive breakfast roundtable will explore how AI-driven personalization and innovative strategies can simplify these challenges, aligning sales and marketing for real results. We’ll examine how leaders in this space are optimizing their approach to faster, consultative selling and achieving measurable ROI.  Key takeaways will include: Growth Acceleration: Strategic approaches for industrial leaders to enhance market positioning, align…

Oct 24, 2024