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How Digital Experiences Are Shifting Your Life Science Sales & Marketing

Clinical Lab Products Expert Panel Join this expert panel, moderated by Chris Wolski, Chief Editor at Clinical Lab Products, to learn how pioneers in life science marketing are enabling and engaging buyers in today’s 4D selling landscape (digital, dynamic, distributed, and data-driven). Discussion Topics Understanding customers' experience requirements and their desire for controlAdapting to industry trends and rapid shiftsCreating consensus and trust among stakeholdersCommunicating complex value stories (from sample collection to diagnostics and everything in between) Customers' decision-making based on personal value assessmentsPlanning for long-term customer engagement journeysAgile and strong cross-functional approaches for growth

May 19, 2022

A New Sales Methodology for Changing Customer Expectations

For eight years, Abbott and Kaon have been partners. Together, we build applications that unify and inform Abbott’s evolving value to your prospects and customers. Our collaborative applications help Abbott Molecular, Core Lab, Transfusion, Vascular, and Cardiovascular bring new products to the market, transform labs, reveal ROI, educate ambassadors, and demonstrate scientific leadership and innovation throughout the industry. Kaon's applications can provide a simple, fast, and interactive way to educate and train sales teams on the features and value of complex offerings. In addition, more engaging learning environments shorten the learning cycle of complex concepts, thus helping sales teams more effectively position new and existing products. In Q1 2022, 750+ sellers used the Abbott Alinity M digital application. 33% of…

Kaon Revamps Post-Pandemic Office as Hybrid Meeting Space

MAYNARD, Mass., May 3, 2022 -- Kaon Interactive, the leading provider of interactive sales and marketing applications for B2B enterprises, has announced the reopening and revamp of its Maynard, MA, headquarters as a hybrid work collaboration space. It marks the reopening of Kaon's offices since the beginning of the pandemic in 2020.  Kaon redesigned the 11,219-square-foot facility to remove all private offices and cubicles and transform the location into open collaboration spaces with a full suite of video conferencing capabilities to foster hybrid work teams along with hot desks. The space will become available to Kaon's now fully remote workforce to use for in-person and virtual meetings, focused working sessions, and private desk space as needed. The collaborative meeting spaces will be equipped with Kaon's…

Siemens Healthineers Customer Engagement to Simplify the Complex

Per Gartner, by 2025, 80% of interactions between B2B buyers and sellers will take place in digital channels. Pair this with another Gartner study that illustrates that 43% of buyers overall, and 54% of millennial buyers, would prefer a rep-free experience, and it is clear that we must make every touchpoint count. This is particularly true in the dynamic and complex MedTech industry, where Siemens Healthineers customers have many options when selecting solutions to increase clinical and operational efficiencies. Differentiation is key. Value is the differentiator. Inspire customers with exciting experiences that demonstrate Siemens Healthineers' understanding of their challenges and activate their curiosity to learn more. Whether in-person or virtual, Kaon’s customer engagement applications provide a seamless hybrid experience that…

Dell Hybrid Engagement that Makes a Difference

Technology solutions are complex, and Dell Technologies customers have many options when selecting and purchasing a solution for modernizing IT, simplifying operations, optimizing revenue streams, and lowering risk. Differentiation is key.  Inspire customers with exciting experiences that demonstrate to them that Dell Technologies understands their challenges and prompt their curiosity to learn more and dive deeper. Whether in-person or virtual, Kaon’s interactive, digital, customer engagement applications provide a seamless hybrid experience that puts customers in the driver’s seat to effectively increase engagement, transfer enthusiasm, boost knowledge retention, and crisply communicate Dell Technologies' complex value stories. Inspire and Demonstrate Value Throughout the Buyer's Journey Explore some of our digital customer engagement applications. Interactive Storytelling 3D Product Tours (including Augmented Reality) Gamification…

B2B Online Europe Live 2022

Join Gavin Finn, CEO & President of Kaon Interactive, at B2B Online in Amsterdam to explore digital transformation and engagement with Europe’s leading manufacturers, distributors, and thought leaders.

Apr 25, 2022

Implications of Metaverse for B2B Sales & Marketing Leaders (afternoon session)

As a sales and marketing leader, what does it mean to be B2B metaverse-ready when it comes to engaging and enabling buyers in a multi-person, immersive environment? Discussion Topics Why are B2B companies reframing the value of the metaverse?How will the metaverse impact B2B buyer engagement long-term?What does B2B selling in the metaverse look like today?How to integrate AR, VR, and existing engagement strategies into enterprise sales and marketing

Apr 25, 2022

Why Most B2B CX Experiences Fail @ CX Forums Boston Experience Summit

The global pandemic forced B2B companies to dramatically change their sales processes. The opportunity for growth with digital B2B sales efforts is tremendous, however, companies just aren't doing enough to effectively tell their complex stories, engage participants, and show their value differentiation in this new virtual world. In this session, we will discuss how sales and marketing teams can remedy current communication and engagement gaps through digital customer experiences for short-term and long-term business gains. Join Gavin Finn, CEO & President of Kaon Interactive, on the Main Stage at CX Forums' Boston Experience Summit at City Winery in Boston, MA, or online wherever you are.

Apr 25, 2022

How the Metaverse Could Transform B2B Enterprise

The Digital Revolution of Customer Engagement

As a global enterprise organization undergoing a shift to the energy transition, autonomy, and automation of the future, you need an agile enterprise sales and marketing solution that shifts with you. Used alone, the isolated point solutions (ERM, CRM, event platforms, website, email automation, sales enablement, apps) that helped in the past are not the solutions that will create your holistic digital customer engagement superhighway of the future. Your market is constantly changing. Your customers spend roughly two-thirds (57%-70%) of their buyer journey not speaking with you, and the expectation is that by 2025, 80% of your sales interaction with customers will take place in the digital channel. This means that you can no longer rely on trade shows or…

Siemens Better Qualifies Leads with Persona- and Vertical-Focused Interactive Storytelling Application

Originally, Siemens Smart Infrastructure sought an application that would increase customer engagement at their executive briefing center and at trade shows. Field teams were still using printed materials and bringing on-off solutions to demonstrate products at industry events. By incorporating a digital customer experience platform and interactive application, they could deliver a consistent message and lower trade show costs by minimizing printed collateral and product shipping.  Kaon developed an agile, extendable, interactive, storytelling application addressing multiple vertical markets and personas with a simplified, personalized, consistent messaging — everywhere. Starting as a limited-scope pilot project, the Siemens SI application evolved over time to incorporate the full breadth of Building Technology capabilities -- and growing with additional vertical and horizontal industries added…

HPE Virtual Executive Briefing Center Quickly Attracts 300 Hours of Engagement

With their executive briefing centers inaccessible during the pandemic, HPE lacked a way to engage potential visitors, executives, and decision-makers with a first-class, white-glove experience that made a lasting impact. Kaon generated a hyper-realistic, 3D immersive environment that effectively conveyed the HPE value story despite times of uncertainty. Since the experience was built on Kaon’s powerful enterprise platform, anyone across the globe can visit the virtual briefing center -- no flight required. It is also accessible to every member of the HPE EBC team. With briefing centers opening again, the virtual center will be incorporated into the physical experience and is featured on the HPE website home page. In a short period of time, the HPE virtual customer innovation center…

Thousands Use Bently Nevada’s Interactive Application Weekly to Explore Solution Value

Bently Nevada’s sales reps were struggling to communicate the value of their plant-wide solutions to their customers – specifically, how their hardware and software could be used to optimize business operations. To help convey their value, Kaon Interactive created the Bently Nevada Plantwide Condition Monitoring application to empower sales and field marketing to have deeper, broader customer conversations everywhere their customers were (mobile, tablets, computers, web, touch screens). The application is designed to be used by customers to help them better understand relevant solutions for their industry challenges. Used by thousands of customers each week on the Bently Nevada website, the application clearly conveys how Bently Nevada’s solutions decrease downtime, enhance reliability and provide faster, more intelligent decisions.

Gavin Finn Interviewed on “Innovators with Jane King”

Engage Customers. Audience First. Simplify the Complex.

Technology solutions are complex, and IBM customers have many options when selecting and purchasing a solution for modernizing and transforming hybrid cloud environments, securing data, automating workflows, and more. It’s hard to differentiate. Inspire customers with exciting experiences that demonstrate to them that IBM understands their challenges and activate their curiosity to learn more and dive deeper. Whether in-person or virtual, Kaon’s interactive, digital, customer engagement applications provide a seamless hybrid experience that puts customers in the driver’s seat to effectively increase engagement, transfer enthusiasm, boost knowledge retention, and crisply communicate IBM’s complex value stories. Inspire, Demonstrate & Activate Through the Buyer's Journey Explore some of our digital customer engagement applications. Digital Environments Interactive Storytelling 3D Product Tours (including Augmented…