Embracing Diversity for Innovative Marketing Solutions

The B2B Engagement Podcast with Sandvik

Guest: Sandra Anderstedt, VP of Marketing and Communications at Sandvik Manufacturing Solutions

Hosted by Gavin Finn
Produced by Dana Polihovsky
Original music by Andrew Strout

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In this episode of the B2B Engagement Podcast, Gavin Finn sits down with Sandra Anderstedt, VP of Marketing and Communications at Sandvik Manufacturing Solutions, to explore how diverse teams drive innovation and elevate marketing in complex, global organizations. Drawing on her 18-year journey—from intranet projects in HR to building a global marcom team—Sandra shares actionable insights on leadership, strategy, and personal productivity.

Episode Highlights:

• Power of Diversity: Discover why mixing personalities, ages, and backgrounds leads to richer discussions, better customer resonance, and innovative solutions.
• Human-Centric Messaging: See how shifting from generic buzzwords to people-focused, driven narratives makes communications more authentic and memorable.
• Agile Marketing Mindset: Understand the benefits of MVP launches, iterative website rollouts, and creative tactics to move fast and adapt.
• Advice for Early-Career Professionals: Embrace curiosity, seek hands-on learning, build cross-functional networks, and stay true to your strengths.

Tune in for practical strategies on leading diverse teams, crafting standout communications, and thriving in today’s dynamic marketing landscape.

The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.