Kaon and Hamilton Revolutionize Engagement with Lifelike Digital Demo Experiences

BOSTON, Mass. — Kaon Interactive, a leader in B2B digital engagement solutions, announces a transformative partnership with Hamilton Company, a global innovator in life science automation. Leveraging the Kaon Demo360+TM experience, Hamilton Company redefines customer engagement by delivering tailored, immersive, in-person-like product demonstrations remotely. This saves significant resources, enables faster turnaround in deploying demonstrations, and achieves projected savings that allow for a one-year payback period.

“Hamilton Company’s customers can now explore our Microlab Prep and LabElite ID Capper from anywhere, without waiting for physical demonstrations. The Kaon Demo360+ product experiences will elevate our customers’ engagement in evaluating our products during their buying journey, help expand our global reach, reduce expenses, and meet rising demand more efficiently.”

— Hamilton Company Vice President of Sales & Marketing – Laboratory Solutions George Hii

Key Impacts

  • Immediate Access with Global Reach: Seamlessly deliver interactive product experiences without waiting for demo instrument availability, shipping equipment, or travel — fostering real-time customer evaluation.
  • Enhanced Digital Engagement: 3D visualizations, AR, and VR for lab configurations, deck setups, and dynamic sample handling processes bring complex solutions to life.
  • Accelerated Sales Process: Following the launch at SLAS 2025, Hamilton Company will integrate Kaon Demo360+ into daily selling workflows to drive higher-qualified leads and grow the global pipeline.

This collaboration underscores Hamilton Company’s commitment to innovation and equipping customers worldwide with intuitive tools that simplify learning about their solutions, enhance understanding, and accelerate decision-making. Hamilton’s plans include expanding their interactive portfolio, integrating AI-powered Kaon Demo360+ models to further personalize and optimize its customer experience, and adding multilingual capabilities to localize these solutions globally.

“Kaon is thrilled to help Hamilton Company redefine customer engagement. Together, we’re creating solutions that enhance customer value while driving measurable growth.”

— Kaon Interactive CMO Dana Drissel

About Hamilton Company
Hamilton Company delivers global innovations that contribute to positive change. For over 70 years, Hamilton has partnered with customers to provide technologies, engineering expertise, and reliable solutions that accelerate advancements in research, development, and industrial processes. Hamilton Company facilitates innovations for a healthier, more sustainable future through collaboration and effective solutions. Learn more at www.hamiltoncompany.com.

About Kaon Interactive
Kaon Interactive is a pioneering technology company specializing in interactive 3D product demonstrations and customer engagement applications. Kaon’s Demo360+ solution integrates immersive storytelling to revolutionize how businesses connect with their customers, delivering measurable ROI and enhanced customer experiences. Learn more at kaon.com.

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