Building Trust in B2B Healthcare Sales

The B2B Engagement Podcast with Accuray

Guest: Nancy Hiller, President and General Manager of Americas at Accuray

Hosted by Gavin Finn
Produced by Dana Polihovsky
Original music by Andrew Strout

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Join Gavin Finn and guest Nancy Hiller as they explore aligning leadership with go-to-market strategy in healthcare. This episode dives into Nancy’s unique career journey and authentic servant-leadership approach to building trust and driving value in complex, high-stakes environments.

Highlights:

• Diverse career insights — from revenue cycle management to healthcare leadership
• Authentic relationship building and servant leadership as the foundation for success
• Strategies for aligning sales, marketing, and service teams around a unified value proposition
• Outcome-based selling that emphasizes measurable results over product features
• Adapting to digital transformation and the evolving behavior of educated customers

Tune in to discover actionable strategies that empower healthcare leaders to drive sustainable growth and enhance patient outcomes.

The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.