event
SPS Roundtable: Balancing Sales & Marketing’s AI Initiatives with Revenue Growth
Industrial Executive Discussion
Moderated by the host of the award-winning “The B2B Engagement” podcast and Gartner Hype Cycle transformational distinction receiver.
As 2024 ends and 2025 begins, sales and marketing executives face growing challenges in delivering growth while meeting complex buyer demands (Forrester). With 71% of consumers expecting personalized interactions — and companies excelling in personalization generating 40% more revenue (HBR) — this exclusive breakfast roundtable will explore how AI-driven personalization and innovative strategies can simplify these challenges, aligning sales and marketing for real results.
We’ll examine how leaders in this space are optimizing their approach to faster, consultative selling and achieving measurable ROI.
Key takeaways will include:
- Growth Acceleration: Strategic approaches for industrial leaders to enhance market positioning, align sales and marketing efforts, and drive demand for key products in a competitive landscape.
- Marketing Efficiency: How to enhance messaging consistency and portfolio cohesion to deliver measurable ROI and clear revenue impact.
- Sales Innovation: Techniques to increase the speed and effectiveness of consultative, hybrid selling and capitalize on up-sell and cross-sell opportunities.
This roundtable is an opportunity for senior executives to collaborate on actionable strategies for driving growth and overcoming challenges in today’s industrial sector.
For registration details, please click here to email Dana Polihovsky.
Proposed schedule:
8:15-8:45 Breakfast/Coffee
8:45-9:45 Roundtable discussion
9:45-10:00 Transport to the event hall