Kaon Receives Aragon Research Globe for Content Experience Platforms

Driving Innovation in B2B Customer Engagement and Sales Revenue

BOSTON, Mass. — Kaon Interactive, a leader in interactive sales and marketing applications, is proud to be included in the prestigious Aragon Research Globe for Content Experience Platforms (CXP). This recognition underscores the unique value of Kaon’s innovative platform, which transforms how the world’s largest B2B companies engage with customers, driving superior business outcomes.

Aragon Research’s Globe highlights Kaon’s differentiated approach to customer engagement, distinguishing its platform from traditional CXPs — that primarily focus on marketing automation and analytics. In contrast, Kaon’s platform emphasizes immersive, interactive 3D, AI-driven, and AR/VR experiences that facilitate real-time, multi-sensory customer engagement.

This approach enables companies to foster deeper, more valuable buyer relationships across various channels, ultimately increasing sales effectiveness. B2B leaders such as IBM, Baker Hughes, HPE, BD, and Siemens Healthineers leverage this direct engagement strategy to enhance buyer understanding, improve win rates, and accelerate decision-making processes.

Kaon’s Business Impact on B2B Companies

In today’s competitive landscape, B2B enterprises require more than passive experiences. Kaon’s CXP allows businesses to immerse prospects in rep-guided or self-guided highly interactive, visual, and personalized value storytelling experiences across web, mobile, desktop, touch screens, and AR/VR environments. Through its unique blend of 3D product demonstrations, interactive storytelling, generative AI capabilities, and visual collaboration, Kaon equips companies to communicate complex value propositions resulting in understanding, excitement, and confidence in purchasing decisions.

“Our platform isn’t just about experience—it’s about engagement. While traditional CXPs help with brand awareness and customer satisfaction, Kaon’s CXP takes it further by empowering companies to actively engage with customers throughout their entire buying journey, resulting in measurable sales growth.”

— Kaon Interactive CMO Dana Drissel

Recognition in Aragon Research’s Globe validates Kaon’s position as a disruptor in the B2B sales and marketing landscape, driving a new level of digital customer engagement that translates into real business impact.

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