Leading with Customer Needs

The B2B Engagement Podcast with BioMérieux

Guest: Bhargab Barua, VP of Global Marketing for Integrated Clinical Solutions at bioMérieux

Hosted by Gavin Finn
Edited by Dana Polihovsky
Original music by Andrew Strout

Listen and subscribe to The B2B Engagement podcast!
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In this episode, Bhargab shares his journey from a product manager in India to a global marketing leader in the life sciences industry, emphasizing the importance of customer-centric strategies in driving market growth. He discusses how the COVID-19 pandemic reshaped the diagnostic industry, the evolving role of marketing, and the need for integrated solutions that address the needs of various stakeholders and improve patient outcomes.

The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.

Winner of the 2024 Communicator Award of Excellence for B2B Podcast Series.

Recognized by Inc. as a top podcast for CEO strategic insights.

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