AI and Storytelling in B2B Marketing

The B2B Engagement Podcast with Kigen

Guest: Vincent Korstanje, CEO at Kigen

Hosted by Gavin Finn
Edited by Dana Polihovsky
Original music by Andrew Strout

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In this compelling episode, Gavin sits down with Vincent Korstanje to unravel the complex world of executive go-to-market strategies in the rapidly evolving technology and business landscape. Vincent shares his journey from a technical expert to a leader passionate about the human dimension of business. He highlights the pivotal moments that shaped Kigen’s innovative approach to IoT security.

Delve into:

• The importance of customer-centric problem-solving
• The cultivation of a high-trust, mistake-friend company culture
• The future of AI’s role in decision-making

This episode is a masterclass on balancing technological possibilities with practical utility, fostering partnerships for success with the art of storytelling in a multichannel world. Join us for an enlightening conversation bridging the gap between what’s possible and what’s useful, ensuring that every step forward is a step toward customer success.

The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.

Winner of the 2024 Communicator Award of Excellence for B2B Podcast Series.

Recognized by Inc. as a top podcast for CEO strategic insights.

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