AI and Storytelling in B2B Marketing

The B2B Engagement Podcast with Kigen

Guest: Vincent Korstanje, CEO at Kigen

Hosted by Gavin Finn
Edited by Dana Polihovsky
Original music by Andrew Strout

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In this compelling episode, Gavin sits down with Vincent Korstanje to unravel the complex world of executive go-to-market strategies in the rapidly evolving technology and business landscape. Vincent shares his journey from a technical expert to a leader passionate about the human dimension of business. He highlights the pivotal moments that shaped Kigen’s innovative approach to IoT security.

Delve into:

• The importance of customer-centric problem-solving
• The cultivation of a high-trust, mistake-friend company culture
• The future of AI’s role in decision-making

This episode is a masterclass on balancing technological possibilities with practical utility, fostering partnerships for success with the art of storytelling in a multichannel world. Join us for an enlightening conversation bridging the gap between what’s possible and what’s useful, ensuring that every step forward is a step toward customer success.

The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.

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