Orchestrating Marketing’s Various Channels

The B2B Engagement Podcast with Ericsson

Guest: Cordula Knüppel, Senior Director of Marketing and Communications Western Europe at Ericsson

Hosted by Gavin Finn
Edited by Dana Polihovsky
Original music by Andrew Strout

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In this episode, Gavin is joined by Cordula Knüppel, Senior Director of Marketing and Communications for Western Europe at Ericsson. Cordula shares insights on building trust in the buyer’s journey through effective value storytelling. They discuss her career journey toward orchestrating personalized B2B experiences, navigating the role of AI, building emotional connections, and executing targeted campaigns.

The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.