Leveraging Marketing to Build Trust

The B2B Engagement Podcast with Diasorin

Guest: Joel Cowen, VP of Commercial Immuno at Diasorin

Hosted by Gavin Finn
Edited by Dana Polihovsky
Original music by Andrew Strout

Listen and follow The B2B Engagement
Apple Podcasts | Spotify | Google Podcasts

In this episode, Gavin delves into the world of consultative selling with Joel Cowen. Joel shares insights into how the landscape of B2B engagement is evolving. He also talks about the transformations Diasorin, a global diagnostics company, has undergone in aligning marketing and sales teams, understanding customer needs, and creating a consultative approach.

The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.

2024 Communicator Award of Excellence

Winner of the 2024 Communicator Award of Excellence for B2B Podcast Series.

Recognized by Inc. as a top podcast for CEO strategic insights.

Featuring guests from