Leveraging Marketing to Build Trust
The B2B Engagement Podcast with DiaSorin
Guest: Joel Cowen, VP of Commercial Immuno at DiaSorin
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In this episode, Gavin delves into the world of consultative selling with Joel Cowen. Joel shares insights into how the landscape of B2B engagement is evolving. He also talks about the transformations DiaSorin, a global diagnostics company, has undergone in aligning marketing and sales teams, understanding customer needs, and creating a consultative approach.
The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.