news
Becoming a Business-to-Human Marketer
The B2B Engagement Podcast with IBM
Guest: Scott Baker, CMO & VP of IBM Hybrid Cloud Portfolio and Product Marketing
Hosted by Gavin Finn
Edited by Dana Polihovsky
Original music by Andrew Strout
Listen and follow The B2B Engagement
Apple Podcasts | Spotify | Google Podcasts
In this episode, Gavin and Scott dive into the world of enterprise marketing with a focus on the business-to-human approach.
- Learn how to connect with customers on an authentic and empathetic level
- Provide personalized experiences that add value at every touch point
- Explore the importance of understanding unique business challenges
- Become a trusted advisor, consultant, or friend to your audience
Join us as we explore the power of genuine connections and empathetic marketing to cut through the clutter and leave a lasting impact that facilitates closed business.
The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.
Winner of the 2024 Communicator Award of Excellence for B2B Podcast Series.
Recognized by Inc. as a top podcast for CEO strategic insights.
Featuring guests from
Related Reading
press release
Why B2B Digital Buying Experiences are Essential
Featured in Sales & Marketing Management
news
4 Key Questions To Boost B2B Digital Buyer Engagement
Featured in Forbes
news
