Becoming a Business-to-Human Marketer

The B2B Engagement Podcast with IBM

Guest: Scott Baker, CMO & VP of IBM Hybrid Cloud Portfolio and Product Marketing

Hosted by Gavin Finn
Edited by Dana Polihovsky
Original music by Andrew Strout

Listen and follow The B2B Engagement
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In this episode, Gavin and Scott dive into the world of enterprise marketing with a focus on the business-to-human approach.

  • Learn how to connect with customers on an authentic and empathetic level
  • Provide personalized experiences that add value at every touch point
  • Explore the importance of understanding unique business challenges
  • Become a trusted advisor, consultant, or friend to your audience

Join us as we explore the power of genuine connections and empathetic marketing to cut through the clutter and leave a lasting impact that facilitates closed business.

The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.