Creating a Frictionless B2B Engine
The B2B Engagement Podcast with TE Connectivity
Guest: Dalila Babou, Global Marketing Director
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In this episode of The B2B Engagement, Dalila Babou, Global Marketing Director at TE Connectivity, joins Gavin for a thought-provoking discussion on the changing dynamics of customer engagement and the critical importance of sales and marketing alignment in driving organizational transformation and revenue.
Gavin and Dalila cover the following topics:
- The evolving generational preferences for customer engagement
- Understanding the dimensions of value for multiple buyers
- The need for sales and marketing alignment to create a commercial vision based on customer insights
- How important it is for marketers to use data in sales discussions
Tune in to this insightful conversation to hear practical advice and words of wisdom based on their extensive experience and expertise in the industry.
The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.