Creating a Frictionless B2B Engine

The B2B Engagement Podcast with TE Connectivity

Guest: Dalila Babou, Global Marketing Director

Hosted by Gavin Finn
Edited by Dana Polihovsky
Original music by Andrew Strout

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In this episode of The B2B Engagement, Dalila Babou, Global Marketing Director at TE Connectivity, joins Gavin for a thought-provoking discussion on the changing dynamics of customer engagement and the critical importance of sales and marketing alignment in driving organizational transformation and revenue.

Gavin and Dalila cover the following topics:

  • The evolving generational preferences for customer engagement
  • Understanding the dimensions of value for multiple buyers
  • The need for sales and marketing alignment to create a commercial vision based on customer insights
  • How important it is for marketers to use data in sales discussions

Tune in to this insightful conversation to hear practical advice and words of wisdom based on their extensive experience and expertise in the industry.

The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.

2024 Communicator Award of Excellence

Winner of the 2024 Communicator Award of Excellence for B2B Podcast Series.

Recognized by Inc. as a top podcast for CEO strategic insights.

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