Empathetic Selling in a Complex Buyer’s Journey

The B2B Engagement Podcast with GE HealthCare

Guest: Andy DeLaO, Chief Strategy and Marketing Officer at GE HealthCare

Hosted by Gavin Finn
Edited by Dana Polihovsky
Original music by Andrew Strout

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In this episode, Andy DeLaO delves into his multi-year change management plan, exploring the significance of patient-centric (and customer-centric) approaches, evolving B2B engagements, and the need to align and inspire teams. Discover how GE HealthCare transformed the complex healthcare landscape into simple, effective marketing that adds trust and maintains an authentic human touch through a customer’s problem-solving journey.

The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.

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