Navigating GTM Strategies in Tech-Driven Markets

The B2B Engagement Podcast with Parker Hannifin

Guest: Mark Czaja, Chief Technology and Innovation Officer at Parker Hannifin

Hosted by Gavin Finn
Edited by Dana Polihovsky
Original music by Andrew Strout

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This episode features Parker Hannifin’s Chief Technology and Innovation Officer Mark Czaja. Mark shares his career path from a design engineer to CTO, highlighting the critical role of customer-driven innovation in technology-driven markets. He discusses the shift from traditional engineering silos to a more integrated systems approach, emphasizing the importance of collaboration with customers to deliver tailored solutions. Mark also explores how cross-industry expertise and a focus on simplifying complex technologies have helped Parker Hannifin enhance customer experiences and stay ahead in an evolving market.

The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.

Winner of the 2024 Communicator Award of Excellence for B2B Podcast Series.

Recognized by Inc. as a top podcast for CEO strategic insights.

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