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Kaon v-Draw

Kaon v-Draw® gives your buyers a platform to explain their business use case and truly personalize the sales conversation. Overlay this whiteboard function on any section of your Kaon application to drag, drop, connect, and manipulate custom icons. Draw freestyle and then share personalized solutions via email with colleagues and stakeholders. Collaborate In a More Meaningful Way Literally add a layer of engagement to your interactive application to encourage a more productive and tailored sales conversation. Share & Conceptualize Users can capture their visual dialogues and share them with other purchasing influencers and decision-makers in their organization to easily understand the value of your solutions.

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Collaboration Tools

Tools to get to "yes" faster Buying complex enterprise solutions typically involves 10 to 17 decision makers. Bring everyone together, regardless of geography, title, or device, to collaborate and share experiences that validate and accelerate decision-making. CalculatorsSpatial configurators3D product configuratorsWhiteboarding (Kaon v-Draw®)Immersive storytellingMixed realityLiveShare®

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Integrations

Simple platform integrations Kaon’s platform allows your application to integrate seamlessly with the mission-critical tools you use every day to increase customer engagement and enhance overall efficiency for scale and growth. Reach more prospects, boost conversions, capture more leads and opportunities, and measure ROI with powerful integrations. CRMMarketing AutomationVideo ConferencingSales EnablementVirtual Event & Briefing PlatformsAuthenticationAR-VR Devices

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3D Product Tours

Elevate Your Marketing Strategy with Interactive Product Tours In today's fast-paced B2B landscape, engaging buyers requires a marketing approach that not only captures their attention but also delivers real value. We understand the challenges you face in communicating the competitive differentiation of a complex product portfolio in industries like biotechnology, information technology, and industrial manufacturing. Kaon’s photo-realistic 3D Product Tours (which look and behave exactly like the physical products) allow users to customize, visualize, and experience products virtually prior to purchase. Featuring patented 360-degree spin and zoom, Kaon 3D Product Tours include animations that demonstrate product workflows and processes along with value-based messaging. This experience elevates customer satisfaction and increases sales. Build a full portfolio of product tours as a…

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B2B Sales

Stop presenting and start engaging. Make your customers active participants, anywhere they are in their buyers' journey. Empower your sales team to get prospects to YES faster by giving them the right tools to actively engage customers and become trusted advisors in today’s digital-first landscape. Elevate complex buying conversations with value-based interactive storytelling, value calculators, visual configurators, and collaboration tools that involve prospects and accelerate sales. Consistently Articulate Value: Guide prospects to understand complex value and make buying decisions faster with real-world use cases and photo-realistic 3D product demonstrations.Increase Win Rates: Elevate advanced buying conversations using intuitive, interactive, prospect-driven storytelling and obtain insights from configurator and calculator results.Scale Faster: Our User Adoption & Advocacy Program gets sales involved, trained, and…

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Sales Enablement

It's not about delivering ineffective collateral faster. It's about personalized interactive customer experiences that drive engagement and result in higher win rates and shorter sales cycles. Kaon empowers your sellers to facilitate complex sales by providing them with personalized, interactive customer experiences. Accelerate buying conversations and more actively engage prospects in virtual, hybrid, and in-person environments – regardless of geography, language, or device. Sales Alignment: Sales focus groups, sales surveys, and sales onboarding and training ensures adoption and ROI.Sales Acceleration: Increase customer engagement and personalize value-based storytelling with unexpected and memorable interactive applications that shorten sales cycles.Personalized Selling: Elevate sellers to trusted advisors with value calculators, configurators, collaboration tools, value-based solution selling, and customized visualizations that increase customer satisfaction and…

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B2B Marketing

Powering customer engagement, everywhere. Complete agility, zero waste, total omnichannel reusability. 70% of materials created by marketing go unused by sales every year. Why? Because it is difficult to cost-effectively communicate, execute, and maintain content to tell a complex story that resonates with everyone and perpetually changes. Kaon provides marketers with an agile world-class platform to simplify complex stories and better engage prospects, with personalized value, throughout their hybrid buyer's journey. Our omnichannel approach (create once, use anywhere) drastically increases marketing ROI and enables selling at enterprise-wide scale. Value Storytelling: Engage prospects with an unexpected, memorable experience that consistently shows your multi-dimensional value story in an intuitive way.Complete Agility: Provide omnichannel buyer and sales enablement with customer solutions that meaningfully…

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Solution Storytelling

Interactive storytelling that guides value understanding. You have a complex story, we have a visually engaging way to show it. Kaon's interactive solution storytelling applications visually engage prospects in real-world scenarios to show how your products and solutions solve their business challenge. By incorporating consistent marketing messages inside immersive, multi-sensory experiences, together with 3D Product Tours, calculators, configurators, videos, collateral, and much more, prospects gain a memorable understanding of your value, which leads to shortened sales cycles, increased win rates, faster sales/channel training, and greater customer engagement. Business value calculators that show personalized business outcomes. Move prospects from consideration to decision-making faster. Turn spreadsheets into interactive, collaborative conversations that help buyers personalize and validate your business value with ROI, TCO,…

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Shared Digital Experiences

Simplifying complex value for the new hybrid buyer’s journey Increase customer engagement everywhere with shared digital experiences! Whether online or offline, in-person or virtual, omnichannel customer engagement is paramount in today’s hybrid buyers’ journey. Kaon helps to distill your solution and value message down to the simplest parts so that your prospects can better understand the complex pieces and get to “yes” quicker. We custom-build and design all of our award-winning applications, tailored to your buyers, and deploy them on our stable and robust platform. Interactivity matters! Change the flow of the conversation from reaction to action by putting prospects in control to navigate and discover your relevant value based on persona, industry, or product, increasing knowledge retention by 75%.…

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How We Help

Powering your B2B customer engagement, everywhere. Unlike a marketing or digital agency, we build our award-winning applications once and deploy on an agile, device-agnostic platform everywhere you need it. From buyer self-service on the web to sales meetings and tradeshows, you will have prospect-driven experiences that foster multi-sensory engagement for a personalized customer experience.Are you ready for a sales and marketing digital transformation of your customer experience? Kaon Interactive helps B2B enterprises pull out the complex pieces and put the puzzle together. We tell your story in an engaging, visual, intuitive way that makes the big picture value simple for your prospects. Our platform offers hybrid selling at an enterprise scale, delivering that story everywhere your buyers are. Unlike a…

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Virtual Events 2021

There is no easy fix, no magic bullet, to revitalize a boring virtual event. Just focusing on the mechanics of running it, without considering the desired customer experience and outcome, is clearly not a recipe for success. The good news is that virtual event registration numbers are up, attendance numbers are up, but the bad news is that these events have been considered disasters by both the attendees and the exhibitors. The lack of attendee engagement and personalized connection is causing virtual trade show attendees to only pay attention about 23% of the time and they are leaving events early because they are not gaining valuable insights. Kaon's interactive digital customer engagement applications integrate seamlessly with any virtual event platform…

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Hybrid: The New Normal of Customer Engagement

Gartner and McKinsey predict that by 2025, 80% of all B2B sales interactions will occur in digital channels. It is clear that hybrid customer engagement is here to stay. Enterprises now need to transform to digital-first customer engagement strategies that facilitate remote, in-person, and hybrid interaction. Whether in-person, or virtual, Kaon's interactive digital customer engagement applications provide a seamless hybrid experience that puts customers in the driver's seat to effectively increase engagement, transfer enthusiasm, boost knowledge retention, and crisply communicate your complex value stories. Best of all, these omnichannel applications are created once and deployed on a single platform, providing full scalability without the need to replicate (human and financial) resources when developing hybrid customer experiences. Be a B2B trailblazer! Explore some…

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Case Studies

Kaon has more than 25 years of experience delivering award-winning, interactive customer experiences for global B2B companies across life sciences, energy, networking infrastructure, industrial manufacturing, cloud computing, and more. Explore our case studies below.

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Kaon Lab Design Tool

Optimize lab equipment, design, and workflow collaboratively The Kaon Lab Design Tool (LDT) offers game-changing, powerful ways to create, visualize, and engage any lab design layout. The LDT is advanced enough to support the most complex laboratory environment yet easy enough for almost anyone to use with little to no training. All lab designs are immediately available to experience in engaging 3D, including augmented reality (AR) and virtual reality (VR). For OEM Sales and Marketing Transform your sales team into solution consultants who help customers quickly go from understanding their lab equipment needs and your value proposition to understanding optimal space, workflow, and supporting equipment requirements. Accelerate sales by engaging customers in an immersive educational experience of their own lab…