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Estimated Reading Time: 11 minutes The shift to exclusively virtual business interactions due to the COVID-19 pandemic has dramatically increased the need and demand for digital customer engagement platform solutions for sales and marketing, like those offered by Kaon Interactive, that are agile enough to remain relevant in the post-COVID-19 era. This acceleration, as well as a strategic company expansion into Europe, mandated the growth of our Kaon team. Keep reading to meet those who joined us in 2020! Thomas Scheerder | Senior Director of Strategic Accounts, Europe Since the beginning of his career, Thomas has worked in international B2B sales within the exhibition/interior design, telecommunications, and meeting/event/congress industries. This work has sent him around the world searching for prospects and new…
Estimated Reading Time: 7 minutes When businesses reopen following the COVID-19 shutdowns, they have to adjust to new realities. While there’s a certain comfort in the idea that reopening is itself a return to normal, actual business practices are unlikely to be the same for some time yet. And one of the shifts we’re likely to see is that companies pitching products to one another may no longer be as able or willing to do so in person. This is a point that’s being discussed frequently concerning B2C relationships. It’s expected that consumers won’t feel comfortable returning to places of business for some time, and, that when they do, companies will need to adjust to new safety needs. But in…
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Estimated Reading Time: 2 minutes Kaon Interactive, whose interactive sales and marketing applications are used in nearly 150 countries, has announced its expansion into Europe to strengthen the company’s partnerships with global B2B organizations. Kaon has appointed two new executives to help facilitate the EU expansion and has added leading European companies, such as Theo FÖRCH GmbH & Co. KG, as new clients. “Based on our aggregated user data for digital sales and marketing applications, European companies saw precipitous declines in B2B sales activity immediately following their countries’ lockdown orders and did not make a swift transition to virtual selling environments. Many European companies are still struggling with developing and implementing strategies to adapt to a predominantly digital customer engagement model. This European expansion is an…
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