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Gavin Finn on Metaverse Readiness in CEOWORLD Magazine

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By Gavin Finn, Ph.D., President & CEO

For B2B companies, being metaverse-ready means building the capability to digitally engage with customers in a multi-person immersive environment. Imagine getting ten customers from their offices (or homes) all over the world to engage simultaneously in a digital workspace where they participate actively to discover the value of your solutions in the context of their business and technical needs. 

The metaverse can be much more than a marketing gimmick, or a consumer-only technology. It yields significant benefits for B2B sales – delivering memorable shared experiences that transform customer interactions from passive encounters to interactive knowledge-sharing collaborations. The Kaon High Velocity Marketing Platform with LiveShare multi-user collaboration brings your stories into the metaverse for your prospects and customers today!