Enterprise Tech’s Sales Playbook Looks to the Metaverse in 2022

The entire tech industry, as well as the corporate world at large, has been buzzing about the metaverse for months. This enthusiasm comes as no surprise, as the metaverse is poised to revolutionize the way that the majority of industries connect with their target audiences.

In a recent interview, Gavin Finn, the CEO of Kaon Interactive, provided valuable insight into how the metaverse will influence the B2B sector such as enterprise sales. As metaverse technology offers a new range of capabilities for virtual engagement with customers, Gavin shared how companies can become “metaverse ready” and take advantage of the opportunities that offers.