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Kaon Interactive Announces David Meerman Scott as Keynote Speaker for Upcoming Virtual Event

Marketing visionary to discuss keeping audiences engaged during digital events today, tomorrow, and beyond MAYNARD, Mass. – April 5, 2021 – Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, today announced the company will present a free virtual event on April 14, 2021 titled The Future of Digital Events is Now: Engaging Customers Today, Tomorrow, and Beyond. Revenue growth and cost-efficiency demands are driving CEOs to look at long-term digitaltransformations of their sales and marketing strategies, versus short-term “fixes”. The Wall Street Journal predicts a 36% reduction in permanent business travel, further validating why B2B marketers will continue to leverage digital and hybrid events in lieu of in-person meetings to spur enterprise growth.…

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MarTech Series: Kaon Interactive Announces David Meerman Scott as Keynote Speaker for Upcoming Virtual Event

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Thrive Global: Dana Drissel of Kaon Interactive: “Don’t use passive videos”

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Why B2B Needs A Digital-First Marketing and Sales Strategy

There’s a saying that the definition of sales is “the transfer of enthusiasm.” This is the driving force behind why – up until now – pivotal B2B sales meetings predominantly take place in-person and not in virtual meetings or over the phone. As the world has become more complex, and with the increasing pace of change, however, it has become more challenging for sales people to ensure that these meetings are effective. In fact, according to SiriusDecisions research, the primary reason why B2B companies lose deals that they should win is that sales teams are unable to consistently articulate the relevant differentiated value of their complex solutions. Now, imagine the increased difficulty that companies are encountering with the recent elimination of…

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SalesTechStar: SalesTechStar Interview with Dana Drissel, CMO at Kaon Interactive

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Forbes: B2B Executives Are Solving The Wrong Problem

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Digital Customer Engagement: 5 Ways to Maximize ROI After the Event

You’ve invested time, resources, and money in an innovative, interactive digital customer engagement experience for your virtual event. The user experience is a work of art, the message is cohesive but concise, and the deployment to your virtual event platform is seamless. But, what happens when the event ends? How can you maximize the ROI of your application beyond that single event? Just as you put time and resources into building an event application, it takes some time and resources to build adoption and utilization across use cases. To get the most out of your application investment, you need to apply it to each phase of your buyer’s journey -- a process that is enabled by a robust and extensible…

press release

Kaon Interactive Names John Heffernan Chief Operating Officer

New leadership role established to support significant customer and company growth MAYNARD, Mass. – February 16, 2021 – Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, today announced that John Heffernan has been appointed Chief Operating Officer. As COO, he will lead the strategic development of Kaon’s solutions as well as the long-term roadmap for continuously advancing the company’s technology infrastructure, organizational development, and unique methodologies and processes to ensure scalability and sustainability. During his eight years at Kaon Interactive, John has grown the company’s internal applications capability immeasurably. He has established a scalable process for building a high volume of customer applications with a complex set of technologies and customized requirements. John…

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Milford Daily News: Movers & Shakers: Dana Drissel, CMO

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Martech Cube: Interactive Marketing-Sales Platform Provider Names Dana Drissel as CMO

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EXHIBITOR: Kaon Interactive Names Dana Drissel Chief Marketing Officer

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DemandGen Report: Kaon Interactive Welcomes CMO

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press release

Kaon Interactive Names Dana Drissel Chief Marketing Officer

Seasoned Executive to Spearhead Global Marketing and Communication Efforts for Kaon Interactive MAYNARD, Mass. – February 1, 2021 – Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, today announced that Dana Drissel has been appointed Chief Marketing Officer, effective immediately. As CMO, she will have global responsibility for overseeing all of the company’s strategic marketing initiatives, including product marketing, account-based marketing programs, customer success, brand awareness, public relations, and lead generation. Dana has been with the company for more than fifteen years, during which time she has built Kaon’s brand and messaging strategy, and has worked closely with the sales team to contribute in a substantial and direct manner to the growth of…

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SellingPower: How to Use Interactive Storytelling for Virtual Selling

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MarTech Series: Kaon Interactive Revolutionizes Digital Sales and Marketing in 2020

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