Are You Being Asked… ?

According to a Forrester study, B2B marketing organizations are finding it increasingly difficult to unlock success – even with highly-skilled, innovative teams. The pressure on B2B marketing teams has increased significantly in recent years due to the shift to digital tools, the changing B2B customer, and microeconomic influences.

B2B enterprises that thrive during such pressures are those that see an opportunity to:

Engage customers across multiple channels
Influence customers before they buy (with value-based messaging)
Generate pipeline for sales and align with business goals

Read below about how leaders at Fortinet, Siemens, and HPE unlocked the code to thrive in times of market(ing) uncertainty.

Selling Virtually: Tecan’s 3D Product Demonstrations Generate Higher-Qualified Leads

Siemens Better Qualifies Leads with Interactive Storytelling Application

HPE Virtual Executive Briefing Center Quickly Attracts 300 Hours of Engagement

Tune In to The B2B Engagement Podcast

From Tactical to Strategic B2B Marketing

B2B CMO Insights on Omnichannel Buyer Empowerment

AI and Storytelling in B2B Marketing