Fewer Resources, Greater Buyer Engagement Goals

25th April, 2023 8:00 a.m. EDT | 2:00 p.m. CET Live Podcast

B2B Market(ing) Uncertainty Live Podcast

Almost a quarter into 2023, you may feel the pressure of delivering results – and soon – as market uncertainty continues. Long sales cycles, demanding pipelines, and effectively educating and engaging your customer may seem like challenges too big to tackle, especially with consistently limited resources.

Join Dalila Babou, Global Marketing Manager at TE Connectivity, and Gavin Finn, CEO at Kaon Interactive, to discuss:

  • Why the urgency for change is higher now than ever before
  • How to meet changing customer needs
  • Overcoming internal friction that leads to poor customer experience and low customer satisfaction
  • How to create a customized experience for each customer segment
  • Ways to align marketing with sales and corporate goals