Strategic Success in 2024
With 2024 planning underway, and well into the second half of 2023, the pressure to deliver short-term marketing and sales goals continues. Meanwhile, higher spending scrutiny, resource limitations, rapid AI developments, and rising customer expectations are just some of the pressures fueled by today’s realities.
It may feel natural to freeze up at a time like this, but the data calls for the opposite.
Why Digital Engagement, Why Now, How to Implement
Companies can’t merely experiment with omnichannel and personalization. To win market share, they must be all in, continuing to invest even amid uncertain macroeconomic conditions.— McKinsey
Why Digital Customer Engagement
Where are winners investing?
Companies that are using all of [the below] tactics are twice as likely to see more than 10 percent market share growth than companies focusing on just one.— McKinsey
- Deploying advanced sales technology
- Increasing hybrid sales teams and capabilities
- Delivering hyper-personalization, tailoring strategies on third-party marketplace
- Achieving e-commerce excellence across the full marketing and sales funnel
- Developing a sophisticated digital customer experience
What is the ROI?
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