Micron Turns Product Sellers into Solution Storytellers
Micron, a provider of OEM memory solutions, needed an interactive application to change the conversations their sales reps were having, focusing them on value-based discussions instead of price and showing how their hidden technology makes everyday life possible.
Kaon Interactive developed “The Storage Revolution” application that sets the stage of what is changing in the storage industry and why Micron’s solutions are so important. The three-tier layout, focusing on “drive change, deliver value, and make it possible,” allows them to tell their story and extrapolate the conversation with other parts of the business to talk in a broader way about a commoditized product.
The application is used on touch screens at trade shows to start conversations and generate leads, on iPads by the Micron sales force, and on Micron’s website – increasing session duration, lead qualification, and conversion rates.