Becoming a Business-to-Human Marketer
Featured in The B2B Engagement Podcast
news
Blurring Traditional Sales Boundaries
The B2B Engagement Podcast with IBM
Guest: Marc Weber, VP of Global Sales at IBM
Hosted by Gavin Finn
Edited by Dana Polihovsky
Original music by Andrew Strout
Listen and follow The B2B Engagement
Apple Podcasts | Spotify | Google Podcasts
In this insightful conversation about sales’ role in the customer journey, Gavin Finn and Marc Weber explore critical topics and actionable insights.
Foremost, they emphasize the importance of empathy and authenticity in sales. Building trust with customers hinges on understanding their needs and being genuinely transparent. As the conversation unfolds, it becomes evident that the shift from transactional sales to a relationship-oriented approach is crucial. This shift means breaking down silos and aligning product marketing, product management, and sales to focus on customer needs.
Generative AI emerges as a pivotal tool for personalization and guidance. AI can anticipate customer needs, provide proactive recommendations, and dynamically adapt to individual preferences. This approach enhances the customer experience while aiding sales teams in delivering tailored content and solutions.
Fostering trust and authenticity is vital in the modern sales landscape. Being truthful, ethical, and transparent in interactions builds partnerships with customers. It’s not just about selling a product; it’s about creating that relationship.
The conversation touches on the competitive nature of sales. Companies continually push boundaries, which requires agility and a proactive approach to meeting customer demands.
AI-driven insights from customer behavior can provide a wealth of information to enhance products, marketing strategies, and sales efforts. However, it’s essential to be aware of regulatory challenges and ensure compliance in an ever-evolving data privacy landscape.
Ultimately, this conversation paints a picture of the future of customer engagement in sales. Embracing AI and customer-centric strategies is the way forward. Proactively guiding users, delivering personalized experiences, and building trust are key elements for future sales success.
The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.
