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SalesTechStar: SalesTechStar Interview with Dana Drissel, CMO at Kaon Interactive

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Forbes: B2B Executives Are Solving The Wrong Problem

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Digital Customer Engagement: 5 Ways to Maximize ROI After the Event

Estimated Reading Time: 6 minutes You’ve invested time, resources, and money in an innovative, interactive digital customer engagement experience for your virtual event. The user experience is a work of art, the message is cohesive but concise, and the deployment to your virtual event platform is seamless. But, what happens when the event ends? How can you maximize the ROI of your application beyond that single event? Just as you put time and resources into building an event application, it takes some time and resources to build adoption and utilization across use cases. To get the most out of your application investment, you need to apply it to each phase of your buyer’s journey -- a process that is enabled…

press release

Kaon Interactive Names John Heffernan Chief Operating Officer

New leadership role established to support significant customer and company growth MAYNARD, Mass. – February 16, 2021 – Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, today announced that John Heffernan has been appointed Chief Operating Officer. As COO, he will lead the strategic development of Kaon’s solutions as well as the long-term roadmap for continuously advancing the company’s technology infrastructure, organizational development, and unique methodologies and processes to ensure scalability and sustainability. During his eight years at Kaon Interactive, John has grown the company’s internal applications capability immeasurably. He has established a scalable process for building a high volume of customer applications with a complex set of technologies and customized requirements. John…

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Milford Daily News: Movers & Shakers: Dana Drissel, CMO

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Martech Cube: Interactive Marketing-Sales Platform Provider Names Dana Drissel as CMO

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EXHIBITOR: Kaon Interactive Names Dana Drissel Chief Marketing Officer

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DemandGen Report: Kaon Interactive Welcomes CMO

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press release

Kaon Interactive Names Dana Drissel Chief Marketing Officer

Seasoned Executive to Spearhead Global Marketing and Communication Efforts for Kaon Interactive MAYNARD, Mass. – February 1, 2021 – Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, today announced that Dana Drissel has been appointed Chief Marketing Officer, effective immediately. As CMO, she will have global responsibility for overseeing all of the company’s strategic marketing initiatives, including product marketing, account-based marketing programs, customer success, brand awareness, public relations, and lead generation. Dana has been with the company for more than fifteen years, during which time she has built Kaon’s brand and messaging strategy, and has worked closely with the sales team to contribute in a substantial and direct manner to the growth of…

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SellingPower: How to Use Interactive Storytelling for Virtual Selling

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MarTech Series: Kaon Interactive Revolutionizes Digital Sales and Marketing in 2020

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press release

Kaon Interactive Revolutionizes Digital Sales and Marketing in 2020

Kaon’s platform powered millions of digital sales and marketing engagements for global B2B enterprises in 2020. MAYNARD, Mass. – January 19, 2021 – Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, delivered an unprecedented number of mission-critical solutions in 2020 for leading B2B innovators who are committed to accelerating their sales and marketing digital transformation in the “next normal.” Fueling 30% Personnel Growth to Meet Current and Future Demand With customer attention spans in video conferencing dramatically reduced, executives are strategically prioritizing shared digital engagements and interactivity as an imperative in conducting effective sales and marketing meetings online. Kaon has met this surge in demand through technology and process innovations, as well as…

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Authority Magazine: Dana Drissel of Kaon Interactive: 5 Things You Need To Know To Successfully Run a Live Virtual Event

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Entrepreneur: 9 Proven Sales Tips for 2021

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Forbes: Poised For Profit With Digital Customer Engagement

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