Fujitsu Generates $25 Million in Online Sales Opportunities by Reusing Trade Show Virtual Product Demos
Fujitsu’s significant outbound marketing efforts include exhibition in nearly a dozen major trade shows and up to 75 regional events per year. For inventory control purposes, products for demonstration must be ‘rented’ from the company’s inventory department for use. While the cost represents only a fraction of the value of the product, based on the time it is out of stock, these expenses still total hundreds of thousands of dollars annually. To illustrate how significant product costs can be, take for example a 10X10 booth. In a smaller space, one rack of equipment would likely be required. A single rack, which weighs approximately 700 pounds, holds two to three shelves which support 20 to 25 cards. The total “street” value…