Thermo Fisher Scientific – Maximize Impact through Strategic Investment

Reducing costs and driving sales — customer engagement that works at any budget.

Don’t let competing priorities unfairly force you to do less with less and not make a positive impact on business growth. Invest in what’s working!

Lab Products used Kaon’s applications to generate $100M in NA revenue in 2023 while positioning itself as an innovative leader in laboratory solutions and minimizing the costs of physical product demos. They, and other divisions, use the multichannel reusability of the Kaon platform to:

• Accelerate Sales: Help customers learn, choose, and configure products – then enable reps to support their journey and close faster.
• Increase Deal Sizes: 3D workflows and Lab Design Tool demonstrate end-to-end solutions that solve customer challenges.
• Drive Leads: On the web and at events, the Kaon Platform is designed to guide customers and provide actionable data to sales and marketing.
• Improve Consumable and Service Tie-Ins: All Kaon applications can support simultaneous sales of equipment, consumable, and services.
• Help Customers Learn: Customers don’t want to talk to reps. Kaon’s interactive engagements with built-in AI help customers make sense of how your solutions make their world better.
• Train and Enable Staff and Channel Partners: LPD converted one of their applications into a gamified “Escape Room Training Experience” to better engage audiences, immerse them in interactive demos like those used with customers, and measure participation.
• Lower Operational Costs: Reduce shipping and demo costs, improve sales volume per commercial rep, and increase self-service effectiveness.
• Transform Customer Relationships: Instead of selling, reps who use the Lab Design Tool to help customers plan are seen as solving.

Explore Thermo Fisher Scientific interactive experiences.

Applications in Use by Laboratory Products / Lab Equipment

Lab Products Virtual Tools

The Virtual Tools application is a portfolio of sales and marketing modules that help accelerate sales, increase deal sizes, and help customers learn, choose, and buy. It includes product tours, immersive workflows, immersive product showrooms, a tour of the Pittsburgh Immersive Lab, value calculators, and the Lab Design Tool. While the application is distributed to the global LPD sales force, most individual modules (product tours, workflows, virtual showrooms) are also embedded on ThermoFisher.com for direct customer engagement.

Regionalization: None

Contains (in addition to the other Lab Products modules mentioned separately on this page):

• Products
  • 37+ Interactive 3D Product Tours including cold storage, centrifugation, safety cabinets, incubators, shaker tables. Also includes product tours from other divisions including PCR systems, lab automation, etc. All product tours support native app AR, web AR (outer model only), and web VR. 
  • 1 x Lab Monitoring Solution Story
  • ~400 3D Lab Models with “place in my space” Web AR
• Workflow Solutions: Six immersive workflows featuring multi-stage, multi-room lab environments, helpful guides, product-by-product demonstrations, and shareable materials.
  • Cell Culture
  • Cell Therapy
  • Genomics
  • BioBanking
  • Beermaking
  • Winemaking
• Cold Storage Calculators – determine freezer models and quantities to save energy or store large volumes of vaccines.

Explore Other Lab Products Applications

Available for Use by LPD, BPG, CDD, GAD, and CSD

Application in Use by Bioproduction Group

Applications in Use by Genetic Sciences Group

Application in Use by Clinical Diagnostics Division

Applications in Use by Clinical Sequencing and Oncology Division

Applications No Longer In Use