The Art of the Digital Sales Room
“By 2026, 30% of B2B sales cycles will be managed through digital sales rooms, which will then be used to manage the customer life cycle.”
— Gartner
In today’s ruthless sales environment, Digital Sales Rooms (DSRs) allow B2B companies to provide buying teams with a curated, self-service buying experience. As a critical ally to the sales team, marketing plays a crucial role in designing standout DSRs that allow buyers to research independently and help reps sell. (Forbes)
Why limit yourself to a DSR when you can create a Digital Customer Experience for your buyers?
Digital Environments
Virtual Reality (and Non-Immersive VR)
Interactive Storytelling
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