The Art of the Digital Sales Room
“By 2026, 30% of B2B sales cycles will be managed through digital sales rooms, which will then be used to manage the customer life cycle.”— Gartner
In today’s ruthless sales environment, Digital Sales Rooms (DSRs) allow B2B companies to provide buying teams with a curated, self-service buying experience. As a critical ally to the sales team, marketing plays a crucial role in designing standout DSRs that allow buyers to research independently and help reps sell. (Forbes)
Why limit yourself to a DSR when you can create a Digital Customer Experience for your buyers?
Virtual Reality (and Non-Immersive VR)
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