Kaon Interactive’s B2B Virtual and Augmented Reality Launch on ASUS ZenFone AR

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®. The ZenFone AR is the world’s first smartphone equipped with Google’s augmented reality (AR) and virtual reality (VR) technologies, Tango and Daydream.

With the release of the ASUS ZenFone AR, Kaon Interactive can immediately provide its Fortune 500 customers with the most advanced B2B marketing AR and VR solutions all on one device. Kaon AR works on all Tango-enabled devices and personalizes the B2B marketing and sales experience. It allows companies to interact with fully-scaled 3D AR product models in their customers’ physical space – such as an office, oil rig, data center, or laboratory – offering 360-degree rotation animation capability. Kaon VR works on all Daydream-enabled devices to fully immerse users in a virtual environment, all within their Kaon applications.

Innovative B2B companies are using Kaon’s interactive sales and marketing applications at trade shows, customer meetings, analyst briefings, product launches, and beyond to show how products would look and behave in the real world. It’s a cost-effective way to create an emotional connection and communicate a unique value proposition, increasing both sales productivity and marketing efficiency. As more Tango- and Daydream-enabled devices like the ZenFone AR are introduced to the market, leading global B2B sales teams will increasingly adopt the technologies as a competitive differentiator.

“The release of the ASUS ZenFone AR marks a whole new opportunity for enterprise marketers. Mobile applications that incorporate AR and/or VR will become increasingly important for B2B companies,” said Gavin Finn, President & CEO of Kaon Interactive. “Mixed reality offers an incredible potential to improve the way businesses operate. This kind of capability could be transformative for B2B companies, improving sales, decreasing costs, and informing better purchasing decisions.”

Now available in the Google Play Store, the Cisco 3D Interactive Catalog, developed by Kaon Interactive, is the first Kaon Tango- and Daydream-enabled application to be available on the ZenFone AR. This also marks the first Kaon application to be available via Google Daydream.

To learn more about how AR and VR can be used in business, visit kaon.com.