Kaon Interactive Awarded Patent for Multi-User Augmented Reality Technology
Accelerate Buying Decisions with Engaging Collaborative User Experiences
MAYNARD, Mass., July 10, 2023 — Kaon Interactive, a leading provider of B2B interactive sales and marketing software applications, today announced that it has been awarded its most recent patent for an innovative method and system that allows multiple users to interact concurrently with the same objects in augmented reality.
Kaon Interactive’s commitment to enhancing customer experiences and understanding of complex B2B solutions is evident in its robust research and development program. By pioneering the use of augmented reality (AR) and virtual reality (VR) for enterprise sales and marketing, Kaon aims to provide innovative solutions that transform how businesses showcase and communicate their offerings.
Kaon AR applications are helping customers not only visualize products in their own real-world environments but also provide an understanding of how the placement and operation of products affect workflows, throughput, and other key factors in improving the effectiveness and efficiency of their systems.
Within the next five years, Forrester and Gartner have reported that there will be a significant increase in the number of people within buying committees for complex B2B solutions. As the number of purchasing decision-makers increases so does the need for vendors to communicate their unique differentiated value to each individual decision-maker, which similarly has become more complex.
To address these compounding buying and selling challenges, Kaon has elevated its immersive AR applications by introducing real-time collaboration between multiple individuals, all of whom can see and interact with fully three-dimensional integrated digital and real-world objects.
Examples of sales and marketing use cases include:
- Shared AR 3D product demonstrations at trade shows, executive briefing centers, and customer facilities
- Shared AR space walk-throughs (laboratory/data center/manufacturing plant) demonstrating the way that facilities will be laid out or modified
- Shared AR visualization of new devices in existing spaces at customer facilities showing how new instruments, machines, and other objects would fit and operate in an existing facility
When multiple individuals collaborate and interact simultaneously in real-time, their understanding of the vendors’ differentiated value is enhanced because of the more immersive and interactive experience. This collaborative environment allows decision-makers to discuss and analyze the value propositions of different vendors to make more informed decisions collectively.
Since 2017, AR has been built into Kaon’s High Velocity Marketing Platform® and has been used by sales teams and customers in more than 100 countries across a variety of industries. This has allowed Kaon’s customers to leverage the power of AR without having to create separate, single-purpose AR applications. Kaon’s newest AR advancements enable these experiences to further elevate sales and marketing engagement for buying groups. Multi-user engagement deepens their collective understanding of how a proposed solution would work and integrate into their physical spaces. As a result sales cycles are reduced, as all buyers can now have their questions answered simultaneously.
“Shared interactive experiences are much more engaging and result in deeper intellectual and emotional connections,” said Joshua Smith, Kaon’s founder and CTO, and one of the inventors of this technology. “The ability to have multiple devices, such as iPads, all communicating with each other to deliver a shared 3D AR experience to their users exemplifies the customer value-driven approach that Kaon takes to prioritize research and software development.”
The addition of collaborative AR experiences to Kaon’s intellectual property portfolio further solidifies its position as the industry leader in B2B interactive sales and marketing solutions. Kaon remains committed to delivering exceptional buyer experiences and driving better sales outcomes for customers like IBM, Thermo Fisher Scientific, HPE, Dell Technologies, Parker Hannifin, Siemens, Amazon Web Services, and more.
To learn more about Kaon Interactive’s interactive sales and marketing platform, please visit kaon.com.
About Kaon Interactive
Kaon Interactive is a B2B software company. Kaon’s interactive sales and marketing applications simplify complex product and solution stories in a visually engaging way anywhere, anytime, to turn prospects into customers. Through its innovative platform, Kaon empowers organizations to create immersive digital experiences that engage and educate buyers, resulting in improved sales effectiveness and customer engagement. With the addition of AR multi-user experiences, Kaon continues to lead the industry by providing personalized solutions that enable buyers to make better-informed decisions faster. Kaon’s applications are used by leading global B2B companies in the life sciences, manufacturing, and technology industries across 195 countries with more than 2M unique users. For more information about Kaon, visit kaon.com.