Engaging Customers & Competing More Effectively at Parker Hannifin
Parker Hannifin has partnered with Kaon Interactive to create an interactive digital sales experience.
The goal is to develop an omnichannel and scalable application, deployed on an enterprise-wide platform, that we can use to:
- Consistently communicate our competitive value story.
- Enable our sellers (channel, direct, BDs) to have more sophisticated conversations without the support of SMEs.
- Elevate collaboration engagement everywhere our buyers are (events, sales meetings, executive briefings, training, on the web, etc.).
Parker Application Roadmap
3 Easy Steps to Add Your Parker Story
#1: Fill Out Parker’s Creative Brief
Download and complete a creative brief for your division. The creative brief is a series of strategic questions to help us better understand your business, go-to-market strategy, and the sales challenges you face.
#2: Submit Your Creative Brief
Submit your creative brief to Parker’s team (Sheila McNeil, Senior Director of Strategic Accounts at Kaon Interactive, and Jason McGuire, Director of Business Development Energy, Oil, and Gas at Parker Hannifin) so that we may add your strategy, story, and messaging to your existing Parker Hannifin application. They will follow up within 24 hours to discuss the next steps.
#3: Upload Supporting Materials
Upload content that will aid us in developing your story (PowerPoint documents, videos, messaging documents, etc.).
Thank you for helping us take Parker’s performance to the next level!
Who is Kaon Interactive?
Kaon Interactive is transforming B2B digital customer engagement. In 2021, 1.5 million users in more than 233 countries used Kaon’s sales and marketing applications to communicate complex stories and accelerate sales.
Trusted by the Best | A Sample of Our Fortune 1000 Customers
Kaon Customer Quotes
“I credit the GPXperience as being instrumental in achieving higher win rates, more volume per sale, and increased return on investment in the five months since launch.”
– Sasha Lowndes, Senior Business Systems Manager
“The Rockwell Automation Fair at Home resulted in more than $50 million in opportunities, with just over $3 million closed [in three months].”
– Nicole Bulanda, Global Commercial Program Manager
“What we were trying to do was make a level of knowledge and expertise, that has been previously limited to a few subject matter experts, broadly accessible to salespeople who, although knowledgeable, were not necessarily knowledgeable to a high level of detail about our offerings, and I feel like we succeeded in doing that.”
– George Ferguson, Go-to-Market Lead
“When customers were in front of the 3D interactive experiences, they would get excited and could see how it would fit into their workflow. If you contrast that with the experience of using traditional PDF or brochures, it was vastly different, and our conversion rate was drastically higher.”
– Dennis Wright, Senior Director of Pharmacy Product Marketing