4 Ways B2B Brands Will Differentiate Themselves In 2024

Gavin Finn, CEO of Kaon Interactive, recently shared his insights with John Hall, senior contributor at Forbes, on how B2B companies can stand out from the competition and stay ahead of the curve by creating immersive digital experiences. These experiences better engage customers and bring value to companies’ products and services.

Most notably, Gavin stated, “B2B prospects and customers will expect a seamless experience across various analog and digital channels, including self-service digital (web) applications, mobile apps, immersive experiences (virtual reality and augmented reality), and live, face-to-face engagements such as trade shows and in-person sales meetings.”