Future of Enterprise Technology Selling Panel Discussion

The Future of Enterprise Selling Panel Discussion

9th Mar - 31st Dec, 2022 On-Demand Online

Tune into this moderated panel to learn how to adapt to significant changes in the marketplace with the birth of 4D selling networks. The concept of 4D selling comes from The Revenue Enablement Institute and represents digital, dynamic, distributed, and data-driven customers. On top of this, B2B customers are indicating that they prefer self-service and self-discovery for the majority of their problem-solving journey — two-thirds of the journey, to be exact.

Strategic sales and marketing leaders are transforming their companies to move beyond product selling into solution-based outcome selling that elevates sustained value and ROI. Learn how to close 3x the deals, despite shrinking face-time opportunities with customers.

Interactive content drives 2x more conversations than passive content.

Discussion Topics

  • Understanding customers’ experience requirements and their desire for control
  • Adapting to industry trends and rapid shifts
  • Creating trust among stakeholders
  • Elevating value at moments that matter
  • Planning for long-term customer engagement journeys
  • Agile and robust cross-functional approaches for long-term growth

Moderated by The Revenue Enablement Institute

Stephen Diorio

Executive Director and Forbes contributor

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Hang Black

VP of Global Revenue Enablement at Juniper Networks

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Eddy Ciliendo

VP of Worldwide Sales at IBM

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Gavin Finn, Ph.D.

President & CEO

Gavin Finn is President & CEO of Kaon Interactive. He is responsible for the company’s strategic, financial, product, and customer…

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Jeff Harris

Vice President, Corporate and Portfolio Marketing, at Keysight

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Interactive content is 33% more effective at educating buyers.