The Future of Enterprise Technology Selling Panel Discussion
Tune into this moderated panel to learn how IT marketing leaders are transforming their companies to strategically move beyond product selling into solution-based outcome selling, elevating sustained value and ROI. From as-a-service to security to AI/ML to edge to cloud and hyper-scalers (beyond big-data) learn how companies build awareness, close 3x the deals, and everything in between.
- Understanding customers’ experience requirements and their desire for control
- Adapting to industry trends and rapid shifts
- Creating consensus and trust among stakeholders
- Optimizing ROI and elevating value at moments that matter
- Planning for long-term customer engagement journeys
- Agile and strong cross-functional approaches for long-term growth