Effectively Managing Sales and Marketing’s Digital and Cultural Transformation

Hannover Messe Industrial Executive Roundtable

Digital leaders are 3x more likely to overcome pressures from ambitious targets, change management, and rigid mentalities. But what defines a “digital leader,” and how are sales and marketing leaders embracing change to achieve these necessary accelerations that allow their business to not only survive but thrive?

Join a select group of industry peers for a breakfast roundtable before Hannover Messe to discuss where executives are seeing an opportunity to thrive over the next 12 months.

Discussion Topics

• Adapting to change (complexity, competition, consolidation, etc.)
• Sustaining innovation during budgetary pressures
• Better serving customers’ experience requirements across generations
• Elevating product sellers to consultative, outcome-based, value advisors