Roundtable session

Effectively Managing Sales and Marketing’s Digital and Cultural Transformation

28th June, 2023 8:30-10:00 a.m. CET Novotel Munich Messe, Willy-Brandt-Platz 1, 81829 München

Automatica Industrial Executive Roundtable

Digital leaders are 3x more likely to overcome pressures from ambitious targets, change management, and rigid mentalities. But what defines a “digital leader,” and how are sales and marketing leaders embracing change to achieve these necessary accelerations that allow their business to not only survive but thrive?

Join a select group of industry peers for a breakfast roundtable before Automatica to discuss where executives are seeing an opportunity to thrive over the next 12 months.

For registration details, please click here to email Dana Polihovsky.

Discussion Topics

  • Adapting to change (complexity, competition, consolidation, etc.)
  • Sustaining innovation during rapidly changing times
  • Better serving customers’ experience requirements across generations
  • Elevating product sellers to consultative, outcome-based, value advisors
  • Transformation in general (human transformation)
Sales and marketing leaders from Siemens, Hydac, Hexagon, and Kaon Interactive

Past attendees included sales and marketing executives at…