Earning the Unengaged Prospect | Live Podcast

B2B buying behaviors have shifted toward buyer-centric digital self-discovery resulting in buyers spending only 17% of their time with sellers. This change means getting clear, value-based messaging into the hands of your buyers is the differentiator between you and your competitors, especially for higher price-point, complex offerings.

We invite you to join an exclusive live recording of The B2B Engagement Podcast with Marc Weber, Vice President of Digitization and Client Commerce at IBM.

Marc and Gavin will discuss how to:

• Create competitive advantages before buyers even talk to sales
• Build a seamless buyer’s journey from the web to in-person
• Empower sellers with personalized buyer experiences
• Use digital channels to add value at every customer touch point