Roundtable session

Sales & Marketing Target Attainment through Market Share Growth

25th April, 2024 8:30-10:30 a.m. CET Best Western Premier Parkhotel, Kronsberg Gut Kronsberg, Hannover, Germany

Industrial Executives Roundtable at Hannover Messe

According to McKinsey, European businesses are falling behind the U.S. in innovation and competitiveness in 2024.

However, the pressure to deliver short-term marketing and sales goals continues with spending scrutiny, resource limitations, and rapid AI developments changing customer expectations. 

In times like these, the most dangerous move is taking a conservative “wait and see” approach. It’s time to move fast, think boldly, and be willing to pivot. (Forrester)

Join a select group of industry peers for a knowledge-sharing discussion about the changes needed to enable business growth in Europe.

Transportation to Hannover Messe post-event will be provided.

Discussion Topics

  • Adapting to change (complexity, competition, consolidation, etc.)
  • Sustaining innovation during rapidly changing times
  • Better serving customers’ experience requirements across generations
  • Elevating product sellers to consultative, outcome-based, value advisors

Past attendees included sales and marketing executives at…


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