$1 Trillion in Losses: The Cost of B2B Sales and Marketing Misalignment

17th August, 2022 On-Demand Webinar

Realize Instant ROI from Sales and Marketing Alignment

Did you know that only 2% of sales and marketing teams consider their working relationships excellent and that on average sales ignore 80% of the leads and marketing content provided to them?

“Kaon truly enables the integration of sales and marketing. Great opportunity to understand how create a more effective customer journey!”

— Terry Coutsolioutsos, Senior Vice President, Sales Operations, Marketing, and Communications, Siemens Healthineers

Discussion Topics

  • Why B2B sales teams are not using the content that marketing provides
  • The true difference between sales enablement and buyer enablement
  • The science behind creating highly qualified and engaged buyers for sales
  • Strategies and tools that will help sales and marketing align throughout the sales funnel to close more deals
  • Ways to create better sales effectiveness and marketing efficiency


Christine Crandell


Christine Crandell is President of New Business Strategies. She helps companies realize measurable revenue growth through hands-on customer experience and strategy consulting services.

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Gavin Finn, Ph.D.

President & CEO

Gavin Finn is President & CEO of Kaon Interactive. He is responsible for the company’s strategic, financial, product, and customer…

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