2024 Strategic Impact | Aligning Sales and Marketing In the Digital Sales Journey

What are executives focusing on when everything seems to be a priority?

As we delve into the second half of 2023 and set our sights on 2024, the challenges are clear:

• Higher Spending Scrutiny: Budgets are under intense scrutiny, demanding every spend be justified with a tangible return on investment.
• Resource Limitations: Limited resources mean balancing short-term objectives with long-term innovation and growth.
• Rapid AI Developments: As AI advances swiftly, customer expectations are rising, requiring businesses to keep pace with the evolving digital landscape.
• Changing Buyer Dynamics: Larger buying groups, a desire for self-discovery, and the need to influence buyers across channels before they purchase are reshaping the B2B buying journey.

We invite you to join this exclusive discussion and see how fellow sales and marketing executives are prioritizing for 2024, share successes, and learn from each other, all while focusing on this critical alignment in the digital sales journey.

Previously attended companies