Roundtable session

2024 H2 Impact: Achieve Sales & Marketing Goals in an Omnichannel Buying Journey

20th June, 2024 3:30-4:45 p.m. CET Virtual Executive Roundtable

When everything seems to be a priority, what are executives focusing on?

As we dive into preparations for the second half of 2024, the demand to meet immediate marketing and sales objectives remains pronounced. The challenges are clear:

  • Spending Scrutiny: Budgets are under intense scrutiny, demanding every euro spent be justified with a tangible return on investment.
  • Resource Limitations: Balancing short-term objectives with long-term innovation and growth with limited resources.
  • Rapid AI Developments: As AI advances swiftly, customer expectations are rising, requiring businesses to keep pace with the evolving digital landscape.
  • Changing Buyer Dynamics: Larger buying groups, a desire for self-discovery, and the need to influence buyers across channels before they purchase are reshaping the B2B buying journey.

We invite you to join this exclusive discussion and see how fellow sales and marketing executives prioritize for 2024 H2, share successes, and learn from each other while focusing on this critical alignment in the omnichannel sales journey.

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