88% of Dell Salespeople Say Interactive Application Qualifies Leads and Closes Deals
Dell’s digital transformation journey started with the need to show the value inside their complex products during in-person sales meetings. A Kaon customer since 2001, Dell’s sales and marketing process has been thoroughly integrated with Kaon’s High-Velocity Marketing Platform®.
Dell’s application dives deep into the insides of more than 50 products, demonstrating their value story across the world, on every device. Eighty-eight percent of sales users say the application helped them qualify leads and close deals. Dell continues to expand the application with more value stories within their 3D Product Tours.