88% of Dell Salespeople Say Interactive Application Qualifies Leads and Closes Deals

B2B Sales Digital Transformation

Dell’s digital transformation journey started with the need to show the value inside their complex products during in-person sales meetings. A Kaon customer since 2001, Dell’s sales and marketing process has been thoroughly integrated with Kaon’s High-Velocity Marketing Platform^®. 

Dell’s application dives deep into the insides of more than 50 products, demonstrating their value story across the world, on every device. Eighty-eight percent of sales users say the application helped them qualify leads and close deals. Dell continues to expand the application with more value stories within their 3D Product Tours.