From Tactical to Strategic B2B Marketing

The B2B Engagement Podcast with Ciena

Guest: Rebecca Smith, CMO at Ciena

Hosted by Gavin Finn
Edited by Dana Polihovsky
Original music by Andrew Strout

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In this episode, Gavin dives into the dynamic world of B2B marketing transformation with Rebecca Smith, CMO at Ciena. Rebecca shares her journey from consumer goods to high-tech B2B marketing, revealing invaluable insights along the way. Explore how marketing is evolving from a tactical function to a strategic sales partner, and learn practical strategies for nurturing customer relationships, crafting compelling narratives, and fostering collaboration between marketing and sales teams.

The B2B Engagement Podcast is powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, life science, and industrial industry thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and serving customers across generations.

Winner of the 2024 Communicator Award of Excellence for B2B Podcast Series.

Recognized by Inc. as a top podcast for CEO strategic insights.

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