event

Shifting Digital B2B Sales & Marketing Needs in Europe

8th November, 2022 On-Demand Panel
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Meeting the Demands of 4D Buyer Engagement

Tune into this moderated panel to learn how EU enterprise marketing pioneers enable and engage buyers in today’s 4D selling landscape (digital, dynamic, distributed, and data-driven).

Discussion points include:

  • Adapting to industry trends and rapid shifts/changes
  • Accelerating the transformation of sales/marketing
  • Creating consensus and trust among stakeholders
  • Understanding customers’ experience requirements and their desire for control
  • Planning for long-term, non-linear customer engagement journeys
  • Communicating complex stories and outcomes
  • Agile and strong cross-functional approaches for growth
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Panelist

Bee Hayes-Thakore

Vice President of Marketing, Kigen

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Panelist

Gavin Finn, Ph.D.

President & CEO

Gavin Finn is President & CEO of Kaon Interactive. He is responsible for the company’s strategic, financial, product, and customer…

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Panelist

Hiliana Fienieg

Global Director Digital Marketing & eCommerce, Avery Dennison

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Panelist

Jeroen Spierings

Head of Industry Marketing – EMEA, Ricoh

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