event

Shifting Digital B2B Sales & Marketing Needs in Europe

13th October, 2022 15.00 CET / 9:00 a.m. EDT Virtual Panel

Meeting the Demands of 4D Buyer Engagement

Despite economic uncertainty, European sales and marketing pioneers are investing in digital transformation strategies to improve sales effectiveness, operational efficiency, customer experiences, and market share. 

Join this moderated panel to learn about:

  • Creating consensus and trust amongst increased stakeholders
  • Understanding customers’ experience requirements and their new desire for control
  • Planning for long-term, non-linear, customer engagement journeys
  • Adapting to change (complexity, competition, consolidation, and customer needs)
  • Elevating product sellers to consultative, outcome-based, value storytellers
  • New methods for agile and robust cross-functional approaches for growth

Panelist

Bee Hayes-Thakore

Vice President of Marketing, Kigen

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Panelist

Gavin Finn, Ph.D.

President & CEO

Gavin Finn is President & CEO of Kaon Interactive. He is responsible for the company’s strategic, financial, product, and customer…

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Panelist

Jason Walker

VP of General Manufacturing Practice Lead, Hexagon

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Panelist

Jeroen Spierings

Head of Industry Marketing – EMEA, Ricoh

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