Complex Products Don’t Sell Themselves: How Marketing and Sales Win in a Commoditized Market

{"id":88,"ID":88,"object_type":"post","ImageClass":"Timber\\Image","PostClass":"Timber\\Post","TermClass":"Timber\\Term","custom":{"_edit_lock":"1654632249:2","_edit_last":"1","title_tag":"","_title_tag":"field_page_seo_title_tag","meta_description":"","_meta_description":"field_page_seo_meta_description","thumbnail":"","_thumbnail":"field_page_seo_thumbnail","social_image":"","_social_image":"field_page_seo_social_image","block_search_engines":"0","_block_search_engines":"field_page_seo_block_search_engines","professional_title":"Chief Marketing Officer","_professional_title":"field_person_fields_professional_title","image":"458","_image":"field_person_fields_image"},"post_author":"1","post_content":"<!-- wp:paragraph -->\n<p>Dana Drissel is a strategic marketing innovator specialized in campaign-driven programs that attract, retain, and nurture prospects through the sales pipeline. Currently Chief Marketing Officer for Kaon Interactive, she has defined the corporate brand, delivered ROI-based goal measurements, and has introduced a vast suite of Kaon solutions, building a fast growing base of industry-leading customers in a variety of business sectors.<\/p>\n<!-- \/wp:paragraph -->","post_date":"2021-10-13 15:30:37","post_excerpt":"","post_parent":0,"post_status":"publish","post_title":"Dana Drissel","post_type":"person","slug":"dana-drissel","_edit_lock":"1654632249:2","_edit_last":"1","title_tag":"","_title_tag":"field_page_seo_title_tag","meta_description":"","_meta_description":"field_page_seo_meta_description","_thumbnail":"field_page_seo_thumbnail","social_image":"","_social_image":"field_page_seo_social_image","block_search_engines":"0","_block_search_engines":"field_page_seo_block_search_engines","professional_title":"Chief Marketing Officer","_professional_title":"field_person_fields_professional_title","image":"458","_image":"field_person_fields_image","post_date_gmt":"2021-10-13 15:30:37","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dana-drissel","to_ping":"","pinged":"","post_modified":"2021-10-25 18:58:15","post_modified_gmt":"2021-10-25 18:58:15","post_content_filtered":"","guid":"http:\/\/kaon.127.0.0.1.nip.io\/?post_type=person&#038;p=88","menu_order":0,"post_mime_type":"","comment_count":"0","filter":"raw","status":"publish"}