Marketer Playbook

Digital Transformation Playbook for B2B Marketers

Smart marketing leaders know digital transformation is an ongoing process vital to surviving recessions. Learn how they’re using technology to meet evolving buyer demands.

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“As we think about the customer, we need to start thinking about how we create those personalized customer experiences. How do we improve that customer experience and not have it be so robotic? And I think those that can do that, and do that well, are those that are going to truly thrive.”
-Brian Wagner Formerly Worldwide VP, Digital Marketing and Strategic Brand Management