Search

Schedule A Demo

B2B Insights

Company

Customers

Products

Solutions

Woburn Daily Times: Optimize Your Lab: Kaon Utilizes the Power of 3D, AR, VR to Configure and Visualize Custom Laboratories, Reaching 3x Faster Layout Consensus and Increased Equipment Sales

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

Kaon Lab Design Tool Software Configures Custom Laboratories

Helping equipment sellers and lab managers optimize existing and future laboratories, solve workflow challenges, and improve efficiency BOSTON – September 30, 2021 – Kaon Interactive, a leading innovator of interactive software technology and digital B2B sales and marketing applications, is announcing a major update to its Kaon Lab Design Tool™. Ongoing innovations have significantly elevated the value and ROI for sellers and marketers of diagnostic laboratory equipment and lab managers at independent, hospital and research laboratories, who are utilizing the tool for agile design consensus, workflow maximization, and shortening sales cycles. The lab design software empowers multiple constituents within the laboratory ecosystem to design, optimize, visualize, and communicate the unique value differentiation of complex instruments and workflows in a “virtual”…

Exhibitor: A Breath of Fresh Air

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

MarTech Series: Kaon Interactive Named 2021 “Hot Vendor” in Content Experience Platforms Category by Aragon Research

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

Aragon Research Names Kaon Interactive “Hot Vendor”

Content Experience Platform Award Maynard, MA, August 4, 2021 – Kaon Interactive, a leading innovator of interactive software technology and digital B2B sales and marketing applications was acknowledged by independent research and advisory firm Aragon Research, named a “Hot Vendor” for the 2021 content experience platforms (CXPs) category. This category has become the foundation for successful business throughout the pandemic. Kaon supports customer engagement for all workplace models whether in-person, virtual or hybrid. “ The Kaon platform enables enterprises to actively engage customers and successfully communicate their complex value differentiation in a way that facilitates hyper-growth in a post pandemic world," said Kaon's Chief Marketing Officer, Dana Drissel. "We believe that being named in this year's Aragon report confirms the…

Grit Daily: How Can Hybrid Work Spaces Remain Collaborative?

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

Heavy Industry’s Customer Engagement Digital Transformation

Estimated Reading Time: 4 minutes Heavy Industry’s Sales and Marketing Challenges As social, economic, and political pressures continue to drive innovation in heavy industry, many companies in this sector struggle not only to map and manage their digital transformation journey but also to apply the fundamentals of this transformation to their sales and marketing efforts. Tasked with the complex mission of offering new and innovative solutions, B2B leaders often fail to effectively communicate their complex story and turn to their sales and marketing executives to overcome the challenge. To be conveyed effectively, the heavy industry story needs to be visually engaging, consistent, and easily accessible across all channels of a hybrid buyer’s journey. Industry leaders must become digital storytellers of…

ReadWrite: How Interactive Tech Has Become Central to B2B Sales in the Era of Remote

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

Mobile World Congress Returns with Hybrid Event

Estimated Reading Time: 2 minutes After 2020, the C-suite and boardroom are forced to re-examine their technology stacks to stay competitive, optimizing for more distributed workforces and customers, exponentially growing data sources, and adjusting to their customers’ ever-rising expectations for personalized services and experiences. Attendees of Mobile World Congress (MWC), one of the world’s biggest trade shows held between June 28-July 1, 2021, were no exception. Pivoting from a canceled show in 2020, MWC went hybrid in 2021, which meant a much smaller in-person audience than in years prior. The Hybrid Event Challenge Although many companies opted for virtual participation, the level of personalization and one-on-one engagement at the hybrid event did not satisfy virtual attendees or provide a format in which…