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MarTech Series: Kaon Interactive Announces Video Conferencing Connection to Elevate Virtual Sales and Marketing Engagement

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Markets Insider: Kaon Interactive Announces Video Conferencing Connection (with WebEx, ON24, Zoom, Skype and more) to Elevate Virtual Sales and Marketing Engagement

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Chiefmartec.com: Kaon Featured in the Marketing Technology Landscape Supergraphic (2020): Martech 5000 (really 8,000, but who’s counting?)

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Forbes: 10 Top Tips For Businesses Looking To Improve Their Mobile Apps

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case study

Hundreds of Global IBM Users Tell Consistent Hybrid Cloud Story with Interactive Application

IBM began its partnership with Kaon many years ago to build up an interactive, 3D product catalog application to give salespeople and customers the ability to virtually dive into the IBM Storage portfolio with photo-realistic, to-scale, animated product tours. For the longest time, the application was siloed within IBM Systems. Recently, it has reached a major pivot point driven by the need to tell a cross-systems story that aligns with their current market shift to hybrid cloud. To help convey IBM’s new hybrid cloud value story, Kaon Interactive evolved the existing product catalog application into a cross-systems solution story, encompassing the breadth of the IBM product and solution portfolio, to move IBM salespeople from product sellers to solution storytellers. It…

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Forbes: Transformative CEO Award for Digital Transformation Awarded to Kaon Interactive CEO & President Gavin Finn

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Forbes: After Q1 2020, Digital Transformation Is No Longer An Option

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MarketingSherpa: 41 Work-From-Home Tips for Marketing Departments and Advertising Agencies

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For Marketers: How to Measure Digital Engagement

Marketers have been collecting data on their digital marketing initiatives ever since the web became a mainstream marketing platform. The vast majority of this kind of “analytics” relates to user actions and behavior (i.e. “What path did a specific user take on my website,” or “What are the most commonly clicked links on this page?”, etc.). When marketing applications became more ubiquitous, these same kinds of data collection principles were similarly used in an attempt to measure the effectiveness of these applications. Particularly for marketing apps (be they web apps or native apps on desktop or mobile devices) the key question marketers should be asking about their apps is: “Are my users engaged?” What insightful marketers recently have learned is that just looking at…

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CIO Applications Magazine: 2020 Top Sales Technology Companies

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case study

DXC Shortens Sales Cycles, Reduces Costs, and Increases Customer Engagement through Digital Transformation

As part of this mandate, DXC took on a companywide digital transformation mission to internalize the solutions they were selling to their clients. With that came a strategic initiative to make their content and materials come alive. “We needed something that was going to break out of the mold, something that would reach out to people,” said George Ferguson, go-to-market lead at DXC Technology. “We were concerned that our traditional presentations, brochures, and demos were good, but not great.” The team was looking for something that would help DXC’s sales personnel to better communicate the value of their complex digital solutions in an engaging way to their clients. They were not clear about exactly what that something was. One of…

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CMSWire: Augmented Reality and Virtual Reality Deliver ROI via Efficiencies and Cost Reductions

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Privacy Policy

KAON INTERACTIVE IS COMMITTED TO PROTECTING YOUR PRIVACY We understand that the information we collect about you is your information, and we intend to keep it that way. 1. General Information and DisclaimerThe use of the websites of Kaon Interactive Inc. (www.kaon.com) (hereinafter referred to as the “Websites”), offered by Kaon Interactive Inc., implies in all cases the collection of certain information about its customers and service users. This Privacy Policy is applicable to all customers, users, data subjects and/or other persons who contact Kaon Interactive for any reason and who access the Websites (hereinafter referred to as the ”Web Users”). This Privacy Policy contains a detailed description of the following: (i) the data collected about Kaon Interactive Web Users…

case study

Ricoh Saves $1.2M Per Year Using 3D Product Tours

The company has a strong brand, product, message, and customer service ethos; however, they were seeking an innovative, efficient, and effective way to convey that strength to their customers and prospects virtually. Ricoh’s portfolio of production presses and platforms are high-powered, technological innovations that offer high levels of customization and complementing software services that can cost up to two million dollars at the highest end of its spectrum. For such a significant investment, potential customers, of course, desire a clear business justification and an in-depth examination of the products. Customers want to see them, watch how they work, and explore the features and benefits. To deliver on these buying requirements, Ricoh would ship the presses to trade shows around the…