Search

Simplify Complex Product Sales to Convey Your Value

Even if you have the best product, you will lose deals if competitors communicate value more clearly. With Kaon's life science product engagement tools, you can create engaging, interactive environments that simplify your solution, helping shorten sales cycles and increase revenue. Kaon partners with life science companies like Thermo Fisher Scientific, Ortho Clinical Diagnostics, and BD to help them combine products, solutions, and value stories in a single immersive environment, complete with a game-changing Lab Design Tool. Your market is constantly changing. Your customers spend roughly two-thirds (57%-70%) of their buyer journey not speaking with you, and the expectation is that by 2025, 80% of your sales interaction with customers will take place in the digital channel. This means that…

CEOs Make Digital Customer Engagement Their Competitive Strategy For The 21st Century

Robert Reiss, in this Forbes article, discusses the shift in CEOs' focus toward digital customer engagement as a competitive strategy in the 21st century. The pandemic has accelerated the digital transformation of businesses, which has resulted in customers demanding a seamless and convenient digital experience. To meet these expectations, CEOs are investing in technologies such as artificial intelligence, machine learning, and cloud computing to provide personalized and efficient digital customer engagement. Executives from Steelcase, Associated Press, and Xerox discussed how digital customer engagement provides a competitive advantage, increases customer loyalty, and drives growth. A large part of this transformation involves improving the company's digital infrastructure -- website, mobile applications, and social media platforms -- to provide a seamless experience to…

How is Engagement Marketing Changing B2B Sales?

Estimated Reading Time: 3 minutes Traditionally, B2B sales and marketing collaboration has been limited to static marketing collateral and lead handoffs. The marketing and sales teams each had defined roles in the business development process, which they owned. The now-tired analogy of marketing throwing prescribed content and tools over the wall expecting sales to catch and run with them was true. Fast forward to now. Enterprises are reconsidering customers' expectations in the buying process. Customer experience – what they want, not what you want to give them – is paramount. Buyers expect more from companies, according to Make Music, Not Noise by Accenture. “Customer expectations for personalized experiences and end-to-end solutions are significantly higher than they were just a few…

Nathan Pichette

Nathan Pichette is the senior ABM manager at Kaon Interactive.

Office Envy: Maynard company revamps its Civil War-era office

Kaon Interactive is a Boston-based technology company that specializes in creating interactive marketing solutions for businesses. Our office is a unique space that is designed to reflect our creative and innovative culture. The office tour features a variety of different spaces, each with its own function and design, to accommodate the different needs of employees. The reception area is designed to give visitors a warm welcome. There are interactive screens to display our interactive applications. The area also features a lounge area with comfortable seating, providing a welcoming space for visitors to relax and wait for their appointments. Our main work area is designed as a highly collaborative space. The open floor plan allows for easy communication between employees, while…

Kaon Revamps Post-Pandemic Office as Hybrid Meeting Space

MAYNARD, Mass., May 3, 2022 -- Kaon Interactive, the leading provider of interactive sales and marketing applications for B2B enterprises, has announced the reopening and revamp of its Maynard, MA, headquarters as a hybrid work collaboration space. It marks the reopening of Kaon's offices since the beginning of the pandemic in 2020.  Kaon redesigned the 11,219-square-foot facility to remove all private offices and cubicles and transform the location into open collaboration spaces with a full suite of video conferencing capabilities to foster hybrid work teams along with hot desks. The space will become available to Kaon's now fully remote workforce to use for in-person and virtual meetings, focused working sessions, and private desk space as needed. The collaborative meeting spaces will be equipped with Kaon's…

Dell Interactive Experiences that Drive Results

Differentiate Your Marketing & Sales Over the past decade, Kaon and leaders in Global Industries Marketing, ISG and more have partnered to differentiate Dell’s sales and marketing with interactive assets. In 2024, annual usage of the Dell application reached: The Dell Global Industries Application helps easily guide our customers from those targeted outcomes through the use cases that deliver them, and educates them about Dell’s differentiation and our ability to minimize risk, accelerate implementation and improve those outcomes with better quality insights. -Wayne Arvidson, Dell Technologies Director of Market Development & Strategy Whether in-person or virtual, Kaon’s interactive, digital, customer engagement applications provide a seamless hybrid experience that puts customers in the driver’s seat to effectively increase engagement, transfer enthusiasm,…

Implications of Metaverse for B2B Sales & Marketing Leaders

As a sales and marketing leader, what does it mean to be B2B metaverse-ready when it comes to engaging and enabling buyers in a multi-person, immersive environment? Discussion Topics Why are B2B companies reframing the value of the metaverse?How will the metaverse impact B2B buyer engagement long-term?What does B2B selling in the metaverse look like today?How to integrate AR, VR, and existing engagement strategies into enterprise sales and marketing

Apr 25, 2022

Why Most B2B CX Experiences Fail @ CX Forums Boston Experience Summit

The global pandemic forced B2B companies to dramatically change their sales processes. The opportunity for growth with digital B2B sales efforts is tremendous, however, companies just aren't doing enough to effectively tell their complex stories, engage participants, and show their value differentiation in this new virtual world. Watch this session below to discover how sales and marketing teams can remedy current communication and engagement gaps through digital customer experiences for short-term and long-term business gains. Recorded on the Main Stage at CX Forums' Boston Experience Summit at City Winery in Boston, MA, May 10, 2022.

Apr 25, 2022

How the Metaverse Could Transform B2B Enterprise

The metaverse refers to a virtual reality experience that is becoming increasingly popular and is gaining traction in the B2B world. Metaverse provides a unique platform for businesses to interact with their customers, partners, and employees. It offers the potential to transform the way B2B enterprises operate and engage with stakeholders. Metaverse virtual events and trade shows allow businesses to showcase their products and services to a global audience in a realistic way. This eliminates the need for physical travel, reducing costs while increasing accessibility and reach. Virtual product demonstrations and training sessions make it easier to educate customers and employees. “Enterprise sales teams struggle to consistently communicate differentiated value when the solution is complex,” says Kaon Interactive CEO Gavin…

The Digital Revolution of Customer Engagement

As a global enterprise organization undergoing a shift to the energy transition, autonomy, and automation of the future, you need an agile enterprise sales and marketing solution that shifts with you. Used alone, the isolated point solutions (ERM, CRM, event platforms, website, email automation, sales enablement, apps) that helped in the past are not the solutions that will create your holistic digital customer engagement superhighway of the future. Your market is constantly changing. Your customers spend roughly two-thirds (57%-70%) of their buyer journey not speaking with you, and the expectation is that by 2025, 80% of your sales interaction with customers will take place in the digital channel. This means that you can no longer rely on trade shows or…

Siemens Better Qualifies Leads with Interactive Storytelling Application

Persona- and Vertical-Focused Originally, Siemens Smart Infrastructure sought an application that would increase customer engagement at their executive briefing center and at trade shows. Field teams were still using printed materials and bringing on-off solutions to demonstrate products at industry events. By incorporating a digital customer experience platform and interactive application, they could deliver a consistent message and lower trade show costs by minimizing printed collateral and product shipping.  Kaon developed an agile, extendable, interactive, storytelling application addressing multiple vertical markets and personas with a simplified, personalized, consistent messaging — everywhere. Starting as a limited-scope pilot project, the Siemens SI application evolved over time to incorporate the full breadth of Building Technology capabilities -- and growing with additional vertical and…

HPE Virtual Executive Briefing Center Quickly Attracts 300 Hours of Engagement

Agile Solutions for Modern Challenges With their executive briefing centers inaccessible during the pandemic, HPE lacked a way to engage potential visitors, executives, and decision-makers with a first-class, white-glove experience that made a lasting impact. Kaon generated a hyper-realistic, 3D immersive environment that effectively conveyed the HPE value story despite times of uncertainty. Since the experience was built on Kaon’s powerful enterprise platform, anyone across the globe can visit the virtual briefing center -- no flight required. It is also accessible to every member of the HPE EBC team. With briefing centers opening again, the virtual center will be incorporated into the physical experience and is featured on the HPE website home page. In a short period of time, the…

Thousands Use Bently Nevada’s Interactive Application Weekly to Explore Solution Value

Bently Nevada’s sales reps were struggling to communicate the value of their plant-wide solutions to their customers – specifically, how their hardware and software could be used to optimize business operations. To help convey their value, Kaon Interactive created the Bently Nevada Plantwide Condition Monitoring application to empower sales and field marketing to have deeper, broader customer conversations everywhere their customers were (mobile, tablets, computers, web, touch screens). The application is designed to be used by customers to help them better understand relevant solutions for their industry challenges. Used by thousands of customers each week on the Bently Nevada website, the application clearly conveys how Bently Nevada’s solutions decrease downtime, enhance reliability and provide faster, more intelligent decisions.

Gavin Finn Interviewed on “Innovators with Jane King”