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Kaon Interactive Revolutionizes Digital Sales and Marketing in 2020

Kaon’s platform powered millions of digital sales and marketing engagements for global B2B enterprises in 2020; fueling a 30% growth in personnel to meet future and current demand MAYNARD, Mass. – January 19, 2021 – Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, delivered an unprecedented number of mission-critical solutions in 2020 for leading B2B innovators who are committed to accelerating their sales and marketing digital transformation in the “next normal.” With customer attention spans in video conferencing dramatically reduced, executives are strategically prioritizing shared digital engagements and interactivity as an imperative in conducting effective sales and marketing meetings online. Kaon has met this surge in demand through technology and process innovations, as…

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Authority Magazine: Dana Drissel of Kaon Interactive: 5 Things You Need To Know To Successfully Run a Live Virtual Event

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Entrepreneur: 9 Proven Sales Tips for 2021

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Forbes: Poised For Profit With Digital Customer Engagement

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MassTLC: Why You Need a 3D Product Strategy Post-COVID-19

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Digital Customer Engagement Platform Increased Demand Results in Significant Kaon Team Growth

The shift to exclusively virtual business interactions due to the COVID-19 pandemic has dramatically increased the need and demand for digital customer engagement platform solutions for sales and marketing, like those offered by Kaon Interactive, that are agile enough to remain relevant in the post-COVID-19 era. This acceleration, as well as a strategic company expansion into Europe, mandated the growth of our Kaon team. Keep reading to meet the those who joined us in 2020, and check back on this post as we continue to grow our Kaon family! Thomas Scheerder | Senior Director of Strategic Accounts, Europe Since the beginning of his career, Thomas has worked in international B2B sales within the exhibition/interior design, telecommunications, and meeting/event/congress industries. This work has…

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Why You Need a 3D Product Strategy Post-COVID-19

When businesses reopen following the COVID-19 shutdowns, they have to adjust to new realities. While there’s a certain comfort in the idea that reopening is itself a return to normal, actual business practices are unlikely to be the same for some time yet. And one of the shifts we’re likely to see is that companies pitching products to one another may no longer be as able or willing to do so in person. This is a point that’s being discussed frequently concerning B2C relationships. It’s expected that consumers won’t feel comfortable returning to places of business for some time, and, that when they do, companies will need to adjust to new safety needs. But in a sense, the same is…

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ExpoSpaces: Virtual Events: 3 Tips for More Effect

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Trade Show News Network (TSNN): The Flaws and Future of Virtual Events

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The Silicon Review: Kaon Interactive Tops List of 5 Best MarTech Companies to Watch 2020

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Demand Gen Report: Kaon Interactive Aims To Drive Engagement Through Visual Storytelling

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Worcester Business Journal: COVID Stories: Maynard software company sees 85% demand increase

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Demand Gen Report: Generating The Spark For Memorable Virtual Experiences

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The Silicon Review: 50 Best Companies to Watch 2020

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Morningstar: Explosive Growth and Opportunity Fuel European Expansion for Kaon Interactive

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