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Conversations for Better B2B Digital Customer Engagement in 2023

Explore this conversation video library for valuable insights and practical tips to enhance your B2B digital customer engagement marketing efforts. Digital customer engagement is an essential component of any modern business, and it's crucial to stay up to date on the latest trends and strategies to succeed in a crowded digital world. Explore a conversation between two prominent figures in the digital marketing and customer engagement industries, Neil Patel and Gavin Finn. Their discussion covers a range of topics related to B2B digital engagement marketing, from how executives view marketing as a key business driver, to creating scalable omnichannel buyer engagement. They also provide actionable advice on how marketers can help shorten the sales cycle, why digital transformation is a…

Effectively Managing Sales and Marketing’s Digital and Cultural Transformation

Automatica Industrial Executive Roundtable Digital leaders are 3x more likely to overcome pressures from ambitious targets, change management, and rigid mentalities. But what defines a “digital leader,” and how are sales and marketing leaders embracing change to achieve these necessary accelerations that allow their business to not only survive but thrive? Join a select group of industry peers for a breakfast roundtable before Automatica to discuss where executives are seeing an opportunity to thrive over the next 12 months. For registration details, please click here to email Dana Polihovsky. Discussion Topics Adapting to change (complexity, competition, consolidation, etc.) Sustaining innovation during rapidly changing times Better serving customers’ experience requirements across generations Elevating product sellers to consultative, outcome-based, value advisors Transformation…

Feb 3, 2023

The Science of Customer Engagement: Interactive Transformation versus Digital Transformation

Distraction Did you know that from 1970 to 2020, you have been bombarded with more than 10 times the number of advertisements and commercial messages every single day? The number of channels that you engage with has increased from fewer than five (radio, tv, and print, for example) to dozens (multiple social platforms, news alerts, text messages, emails, podcasts, streaming video, on and on). Additionally, in the past three years, the level of distraction has dramatically increased as a result of the shift from in-person work to remote/hybrid environments. Because of the decrease in collaborative office environments, the number of meetings that the average professional has in a week increased by a factor of five (i.e. 500% increase) while the…

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The Future of Work & Meetings in 2023 is Hybrid Collaboration

The landscape of the working world has seen an incredible amount of change over the past few years, says Tech Times. Although much of that change has been positive, such as reduced costs for remote work and improved work-life balance for employees, some aspects of company life, such as meetings, now pose new challenges. With remote and hybrid work here to stay, enterprises need to look at how to combine technology with meetings to enable hybrid collaboration. When done right, this collaboration leads to increased innovation, effectiveness, creativity, access, efficiency, and cost savings. Productive collaboration among hybrid teams calls for assessing and incorporating new technologies beyond audio and video conferencing solutions. Kaon Interactive recognized the engagement challenge facing enterprise sellers…

How Sales and Marketing Leaders Digitally Transform in Economic Uncertainty

How do sales and marketing leaders achieve corporate growth in a recession? Analysts at McKinsey have deemed that digital leaders are 3x more likely to achieve above-industry revenue and margin growth during a recession. But what defines a "digital leader," and how, during economic uncertainty, do sales and marketing leaders pivot to achieve these necessary accelerations that allow their business to not only survive but thrive? Join a select group of industry peers to discuss where executives are seeing an opportunity to thrive over the next 12 months, despite economic uncertainty. Discussion Topics How is the recession driving changes in B2B companies? How has recent change (complexity, competition, consolidation, and customer needs) shifted business strategy and focus? How will customer…

Dec 13, 2022

Digital Product Demos Bring NetApp Hardware to Prospects and Increase Web Sessions by 78%

The Challenge NetApp and Cisco partner to offer a joint solution, FlexPod, that incorporates products from both companies and is sold by channel and partner salespeople – approximately 1,100 of them globally. FlexPod is a meet-in-the-channel solution, meaning, it uses components from both manufacturers. This partnership, while powerful, requires extra rigor to ensure all sales teams understand the solution’s value differentiation. The messaging, sales enablement tools and customer conversations needed to be consistent to avoid elongated sales cycles. NetApp Cisco Alliance Director Jennifer Edgell envisioned an interactive application for NetApp: a digital enablement tool in which they could tell a uniform solution story, showcase their FlexPod product catalog, and feature the Cisco product catalog as well. The objective was to…

Kaon Interactive’s LiveShare Wins Best New Product of the Year from Business Intelligence Awards

MAYNARD, Mass., Nov. 29, 2022 -- Kaon Interactive's virtual B2B sales meeting and collaboration experience LiveShare® has been awarded New Product of the Year in Business Intelligence's 2022 BIG Awards for Business. The award recognizes companies' new products that have produced industry-leading innovation. LiveShare launched in early 2022 to solve the unique pressing challenges experienced by B2B enterprise sales teams as they transitioned to today's digital-first remote and hybrid work. Tailored specifically for B2B sales meetings, LiveShare was designed around the philosophy that sales meetings must actively engage all participants rather than rely on passive screen sharing to avoid distraction, a lack of individual personalization, and limited participation. LiveShare's Core Benefits Accelerate buying and reveal more accurate customer needs through buyer self-discovery and…

Ricoh Saves $1.2M Per Year Using 3D Product Tours

The company has a strong brand, product, message, and customer service ethos; however, they were seeking an innovative, efficient, and effective way to convey that strength to their customers and prospects virtually. Ricoh’s portfolio of production presses and platforms are high-powered, technological innovations that offer high levels of customization and complementing software services that can cost up to two million dollars at the highest end of its spectrum. For such a significant investment, potential customers, of course, desire a clear business justification and an in-depth examination of the products. Customers want to see them, watch how they work, and explore the features and benefits. To deliver on these buying requirements, Ricoh would ship the presses to trade shows around the…

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Enterprise B2B Doubles Down on Digital Selling for 2023

Digital Selling's Impact on B2B Sales The vast majority of enterprise firms have adopted at least some hybrid work policies permanently. As a result, it has produced a new paradigm. This is particularly true for sales and marketing functions that have made pivotal shifts to digital transformation. Complex B2B transactions were the last bastion of sales and business development to rely on a fully digital approach to closing deals. Significant investments have been made into cultivating high-level relationships and communicating complex value stories in a digital medium. One of the companies that enterprise Fortune 500 firms have turned to in facilitating that pivot has been Kaon Interactive, whose namesake digital selling platform as well as its recently launched hybrid meeting platform, LiveShare®,…

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Shifting Digital B2B Sales & Marketing Needs in Europe

Meeting the Demands of 4D Buyer Engagement Tune into this moderated panel to learn how EU enterprise marketing pioneers enable and engage buyers in today’s 4D selling landscape (digital, dynamic, distributed, and data-driven). Discussion points include: Adapting to industry trends and rapid shifts/changesAccelerating the transformation of sales/marketingCreating consensus and trust among stakeholdersUnderstanding customers' experience requirements and their desire for controlPlanning for long-term, non-linear customer engagement journeysCommunicating complex stories and outcomesAgile and strong cross-functional approaches for growth

Oct 18, 2022

The 2023 Digital Pivot: Pragmatic & Progressive Measures to Fight the Recession

Estimated Reading Time: 5 minutes An unfortunate reality that goes without question is that the economy will always rise and fall. The inevitable ebbs and flows of commerce, now more than ever, seem like the natural order of things; what goes up, must eventually come down. Like any recession, depression, or disaster, what matters most is not how we’re affected, but how we adjust to the situation to thrive. This principle applies no differently to the digital landscape of B2B enterprises.  In today’s volatile, post-pandemic economy, a crucial part of being adaptable is being able to think ahead of the catastrophe and take the strategic actions necessary to mitigate risk. If we start to see layoffs, budget cuts, and loss…