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Heavy Industry’s Customer Engagement Digital Transformation

Estimated Reading Time: 4 minutes Heavy Industry’s Sales and Marketing Challenges As social, economic, and political pressures continue to drive innovation in heavy industry, many companies in this sector struggle not only to map and manage their digital transformation journey but also to apply the fundamentals of this transformation to their sales and marketing efforts. Tasked with the complex mission of offering new and innovative solutions, B2B leaders often fail to effectively communicate their complex story and turn to their sales and marketing executives to overcome the challenge. To be conveyed effectively, the heavy industry story needs to be visually engaging, consistent, and easily accessible across all channels of a hybrid buyer’s journey. Industry leaders must become digital storytellers of…

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ReadWrite: How Interactive Tech Has Become Central to B2B Sales in the Era of Remote

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Mobile World Congress Returns with Hybrid Event

Estimated Reading Time: 2 minutes After 2020, the C-suite and boardroom are forced to re-examine their technology stacks to stay competitive, optimizing for more distributed workforces and customers, exponentially growing data sources, and adjusting to their customers’ ever-rising expectations for personalized services and experiences. Attendees of Mobile World Congress (MWC), one of the world’s biggest trade shows held between June 28-July 1, 2021, were no exception. Pivoting from a canceled show in 2020, MWC went hybrid in 2021, which meant a much smaller in-person audience than in years prior. The Hybrid Event Challenge Although many companies opted for virtual participation, the level of personalization and one-on-one engagement at the hybrid event did not satisfy virtual attendees or provide a format in which…

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Thrive Global: 6 SaaS Companies That Are Thriving in 2021

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How to Improve Your B2B Digital Engagement Strategy

Estimated Reading Time: 1 minute Reacting to Setbacks In this Forbes Tech Council article, Kaon President and CEO Gavin Finn presents the impact COVID-19 has had on the B2B landscape, specifically regarding the difficulties some companies faced accommodating the shift away from in-person meetings and maintaining customer engagement in a digital-first environment. Companies have been dealing with pandemic setbacks in the wrong ways -- to the detriment of their customers. Finn cites a multitude of common mistakes businesses and CEOs have made in their efforts to compensate for the inability to meet with buyers and demonstrate products in-person. Likewise, he stresses the importance of reinventing how a B2B digital customer engagement strategy is approached. To this end: “What companies now need is a…

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Forbes: KAON Paradigm Shift: How to Communicate Complex Value in A Digital-First World

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COVID-19 Transformed the Marketing Ps to Es

Estimated Reading Time: 6 minutes The “4 P’s of Marketing” concept feels almost as old as marketing itself, harkening back to a simpler time when chalkboards were a marketing professor’s primary communication tool and virtual classrooms sounded like an impossibility. The world – at large as well as from a marketing standpoint – has changed. After undergoing a seismic shift that propelled both buyers and sellers to a digital-first world, marketers have instead adopted the four E’s, an updated mnemonic device that encapsulates how brands need to approach marketing from this point on. In the post-COVID era of marketing, the passive components highlighted in the four P’s (product, price, promotion, and place) are no longer sufficient. Instead, the four E’s provide…

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Rockwell Automation Uses Immersive Digital Experience to Pivot Automation Fair

Estimated Reading Time: 4 minutes Over 100 years ago, inventive Lynde Bradley joined entrepreneurial Dr. Stanton Allen and mechanical genius Harry Bradley to establish the first motor control company with an initial investment of $1,000 and a prototype. Today, it has become the largest company in the world dedicated to industrial automation and information, with annual revenue of $6.7 billion. Rockwell Automation takes the knowledge it has gained over the last century to connect the imaginations of people with the potential of technology to expand what's possible, making the world more productive and sustainable. Headquartered in Milwaukee, Rockwell employs 23,000 problem-solvers dedicated to customers in 100+ countries. Reimaging the Virtual Tradeshow: How to Create Immersive Digital Experiences It was in the spirit…

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MarketingProfs: Poised for Profit: Execs Reflect on Digital Customer Engagement

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Financieel Dagblad | Analyse #83: Kaon Interactive leadership in digital transformation featured on pages 10 and 15!

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Infinity Business Insights: Global Augmented Reality (AR) in Manufacturing Market Size, Status, and Forecast 2021-2027

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press release

Kaon Interactive Announces David Meerman Scott as Keynote Speaker for Upcoming Virtual Event

Marketing visionary to discuss keeping audiences engaged during digital events today, tomorrow, and beyond MAYNARD, Mass. – April 5, 2021 – Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, today announced the company will present a free virtual event on April 14, 2021 titled The Future of Digital Events is Now: Engaging Customers Today, Tomorrow, and Beyond. Revenue growth and cost-efficiency demands are driving CEOs to look at long-term digitaltransformations of their sales and marketing strategies, versus short-term “fixes”. The Wall Street Journal predicts a 36% reduction in permanent business travel, further validating why B2B marketers will continue to leverage digital and hybrid events in lieu of in-person meetings to spur enterprise growth.…

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MarTech Series: Kaon Interactive Announces David Meerman Scott as Keynote Speaker for Upcoming Virtual Event

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Thrive Global: Dana Drissel of Kaon Interactive: “Don’t use passive videos”

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Why B2B Needs A Digital-First Marketing and Sales Strategy

Estimated Reading Time: 5 minutes Hybrid Buyer Engagement There’s a saying that the definition of sales is “the transfer of enthusiasm.” This is the driving force behind why – up until now – pivotal B2B sales meetings predominantly take place in-person and not in virtual meetings or over the phone. As the world has become more complex, and with the increasing pace of change, however, it has become more challenging for salespeople to ensure that these meetings are effective. In fact, according to SiriusDecisions research, the primary reason why B2B companies lose deals that they should win is that sales teams are unable to consistently articulate the relevant differentiated value of their complex solutions. Now, imagine the increased difficulty that companies…