The Race To Differentiate the Customer Experience In a ‘4D’ Selling Model
Customers are constantly raising the bar for sellers. Nowhere is this pressure to adapt more acute than in business-to-business technology, equipment, and solutions markets. Over the last several years the B2B buying process has gotten longer. It involves more stakeholders. And happens almost entirely online. Most buyers under the age of 40 would prefer to discover, shop, and purchase without a sales rep involved at all if they could. Forbes Contributor Stephen Diorio writes that the emergence of “4D” selling systems – selling channels that are digitally enabled, displaced geographically, data-driven, and dynamic – as the primary mode of selling in the wake of the pandemic has only accelerated the pace of change. The move to “4D” selling has transformed the go-to-market…