Search

news

Exhibitor: A Breath of Fresh Air

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

news

MarTech Series: Kaon Interactive Named 2021 “Hot Vendor” in Content Experience Platforms Category by Aragon Research

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

press release

Kaon Interactive Named 2021 “Hot Vendor” in Content Experience Platforms Category by Aragon Research

Maynard, MA, August 4, 2021 – Kaon Interactive, a leading innovator of interactive software technology and digital B2B sales and marketing applications was acknowledged by independent research and advisory firm Aragon Research, named a “Hot Vendor” for the 2021 content experience platforms (CXPs) category. This category has become the foundation for successful business throughout the pandemic. Kaon supports customer engagement for all workplace models whether in-person, virtual or hybrid. “ The Kaon platform enables enterprises to actively engage customers and successfully communicate their complex value differentiation in a way that facilitates hyper-growth in a post pandemic world," said Kaon's Chief Marketing Officer, Dana Drissel. "We believe that being named in this year's Aragon report confirms the value of our focus…

news

Grit Daily: How Can Hybrid Work Spaces Remain Collaborative?

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

blog

The Customer Engagement Digital Transformation of Heavy Industry Sales and Marketing

Heavy Industry’s Sales and Marketing Challenges As social, economic, and political pressures continue to drive innovation in heavy industry, many companies in this sector struggle not only to map and manage their digital transformation journey but also to apply the fundamentals of this transformation to their sales and marketing efforts. Tasked with the complex mission of offering new and innovative solutions, B2B leaders often fail to effectively communicate their complex story and turn to their sales and marketing executives to overcome the challenge. To be conveyed effectively, the heavy industry story needs to be visually engaging, consistent, and easily accessible across all channels of a hybrid buyer’s journey. Industry leaders must become digital storytellers of their value. According to McKinsey, these…

news

ReadWrite: How Interactive Tech Has Become Central to B2B Sales in the Era of Remote

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

blog

Mobile World Congress Returns with Hybrid Event

After 2020, the C-suite and boardroom are forced to re-examine their technology stacks to stay competitive, optimizing for more distributed workforces and customers, exponentially growing data sources, and adjusting to their customers’ ever-rising expectations for personalized services and experiences. Attendees of Mobile World Congress (MWC), one of the world’s biggest trade shows held between June 28-July 1, 2021, were no exception. Pivoting from a canceled show in 2020, MWC went hybrid in 2021, which meant a much smaller in-person audience than in years prior. The Hybrid Event Challenge Although many companies opted for virtual participation, the level of personalization and one-on-one engagement at the hybrid event did not satisfy virtual attendees or provide a format in which to discover solutions that would…

news

Thrive Global: 6 SaaS Companies That Are Thriving in 2021

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

blog

How to Improve Your B2B Digital Engagement Strategy

In this Forbes Tech Council article, Kaon President and CEO Gavin Finn presents the impact COVID-19 has had on the B2B landscape, specifically regarding the difficulties some companies faced accommodating the shift away from in-person meetings and maintaining customer engagement in a digital-first environment. Companies have been dealing with pandemic setbacks in the wrong ways -- to the detriment of their customers. Finn cites a multitude of common mistakes businesses and CEOs have made in their efforts to compensate for the inability to meet with buyers and demonstrate products in-person. Likewise, he stresses the importance of reinventing how a B2B digital customer engagement strategy is approached. To this end: “What companies now need is a customer digital engagement strategy — one that is…

news

Forbes: KAON Paradigm Shift: How to Communicate Complex Value in A Digital-First World

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

blog

COVID-19 Transformed the Marketing Ps to Es

The “4 P’s of Marketing” concept feels almost as old as marketing itself, harkening back to a simpler time when chalkboards were a marketing professor’s primary communication tool and virtual classrooms sounded like an impossibility. The world – at large as well as from a marketing standpoint – has changed. After undergoing a seismic shift that propelled both buyers and sellers to a digital-first world, marketers have instead adopted the four E’s, an updated mnemonic device that encapsulates how brands need to approach marketing from this point on. In the post-COVID era of marketing, the passive components highlighted in the four P’s (product, price, promotion, and place) are no longer sufficient. Instead, the four E’s provide a proactive approach that puts…

blog

How Rockwell Automation Created an Immersive Digital Experience to Pivot Its Annual Automation Fair – and More

Over 100 years ago, inventive Lynde Bradley joined entrepreneurial Dr. Stanton Allen and mechanical genius Harry Bradley to establish the first motor control company with an initial investment of $1,000 and a prototype. Today, it has become the largest company in the world dedicated to industrial automation and information, with annual revenue of $6.7 billion. Rockwell Automation takes the knowledge it has gained over the last century to connect the imaginations of people with the potential of technology to expand what's possible, making the world more productive and sustainable. Headquartered in Milwaukee, Rockwell employs 23,000 problem-solvers dedicated to customers in 100+ countries. Reimaging the Virtual Tradeshow: How to Create Immersive Digital Experiences It was in the spirit of this long history of…

news

MarketingProfs: Poised for Profit: Execs Reflect on Digital Customer Engagement

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

news

Financieel Dagblad | Analyse #83: Kaon Interactive leadership in digital transformation featured on pages 10 and 15!

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

news

Infinity Business Insights: Global Augmented Reality (AR) in Manufacturing Market Size, Status, and Forecast 2021-2027

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.