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Maynard, MA, August 4, 2021 – Kaon Interactive, a leading innovator of interactive software technology and digital B2B sales and marketing applications was acknowledged by independent research and advisory firm Aragon Research, named a “Hot Vendor” for the 2021 content experience platforms (CXPs) category. This category has become the foundation for successful business throughout the pandemic. Kaon supports customer engagement for all workplace models whether in-person, virtual or hybrid. “ The Kaon platform enables enterprises to actively engage customers and successfully communicate their complex value differentiation in a way that facilitates hyper-growth in a post pandemic world," said Kaon's Chief Marketing Officer, Dana Drissel. "We believe that being named in this year's Aragon report confirms the value of our focus…
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Heavy Industry’s Sales and Marketing Challenges As social, economic, and political pressures continue to drive innovation in heavy industry, many companies in this sector struggle not only to map and manage their digital transformation journey but also to apply the fundamentals of this transformation to their sales and marketing efforts. Tasked with the complex mission of offering new and innovative solutions, B2B leaders often fail to effectively communicate their complex story and turn to their sales and marketing executives to overcome the challenge. To be conveyed effectively, the heavy industry story needs to be visually engaging, consistent, and easily accessible across all channels of a hybrid buyer’s journey. Industry leaders must become digital storytellers of their value. According to McKinsey, these…
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After 2020, the C-suite and boardroom are forced to re-examine their technology stacks to stay competitive, optimizing for more distributed workforces and customers, exponentially growing data sources, and adjusting to their customers’ ever-rising expectations for personalized services and experiences. Attendees of Mobile World Congress (MWC), one of the world’s biggest trade shows held between June 28-July 1, 2021, were no exception. Pivoting from a canceled show in 2020, MWC went hybrid in 2021, which meant a much smaller in-person audience than in years prior. The Hybrid Event Challenge Although many companies opted for virtual participation, the level of personalization and one-on-one engagement at the hybrid event did not satisfy virtual attendees or provide a format in which to discover solutions that would…
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In this Forbes Tech Council article, Kaon President and CEO Gavin Finn presents the impact COVID-19 has had on the B2B landscape, specifically regarding the difficulties some companies faced accommodating the shift away from in-person meetings and maintaining customer engagement in a digital-first environment. Companies have been dealing with pandemic setbacks in the wrong ways -- to the detriment of their customers. Finn cites a multitude of common mistakes businesses and CEOs have made in their efforts to compensate for the inability to meet with buyers and demonstrate products in-person. Likewise, he stresses the importance of reinventing how a B2B digital customer engagement strategy is approached. To this end: “What companies now need is a customer digital engagement strategy — one that is…
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The “4 P’s of Marketing” concept feels almost as old as marketing itself, harkening back to a simpler time when chalkboards were a marketing professor’s primary communication tool and virtual classrooms sounded like an impossibility. The world – at large as well as from a marketing standpoint – has changed. After undergoing a seismic shift that propelled both buyers and sellers to a digital-first world, marketers have instead adopted the four E’s, an updated mnemonic device that encapsulates how brands need to approach marketing from this point on. In the post-COVID era of marketing, the passive components highlighted in the four P’s (product, price, promotion, and place) are no longer sufficient. Instead, the four E’s provide a proactive approach that puts…
Over 100 years ago, inventive Lynde Bradley joined entrepreneurial Dr. Stanton Allen and mechanical genius Harry Bradley to establish the first motor control company with an initial investment of $1,000 and a prototype. Today, it has become the largest company in the world dedicated to industrial automation and information, with annual revenue of $6.7 billion. Rockwell Automation takes the knowledge it has gained over the last century to connect the imaginations of people with the potential of technology to expand what's possible, making the world more productive and sustainable. Headquartered in Milwaukee, Rockwell employs 23,000 problem-solvers dedicated to customers in 100+ countries. Reimaging the Virtual Tradeshow: How to Create Immersive Digital Experiences It was in the spirit of this long history of…
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