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Becoming a Business-to-Human Marketer

The B2B Engagement Podcast with IBM Guest: Scott Baker, CMO & VP of IBM Hybrid Cloud Portfolio and Product Marketing Hosted by Gavin FinnEdited by Dana PolihovskyOriginal music by Andrew Strout Listen and follow The B2B EngagementApple Podcasts | Spotify | Google Podcasts In this episode, Gavin and Scott dive into the world of enterprise marketing with a focus on the business-to-human approach. Learn how to connect with customers on an authentic and empathetic level Provide personalized experiences that add value at every touch point Explore the importance of understanding unique business challenges Become a trusted advisor, consultant, or friend to your audience Join us as we explore the power of genuine connections and empathetic marketing to cut through the…

Automatica 2023: Three Trends in the Robotics Industry

The field of robotics is rapidly transforming industries such as manufacturing, logistics, and retail. Based on an exclusive interview with Stefan Drakensjö, VP of Marketing and Sales, General Industries at ABB Robotics, during the Automatica Fair in Munich, we break down current trends in the robotics industry. The Transformation and Major Trends in Robotics The robotics industry is undergoing a significant transformation, with automation and robotics becoming increasingly prevalent in various sectors. Drakensjö highlights some of the major trends observed in the industry: Sustainability: Companies across industries are prioritizing sustainability, and robotics plays a crucial role in achieving sustainable practices both in manufacturing and consumption. Uncertainty: Recent years have been marked by significant uncertainty, driven by macroeconomic disruptions in sectors…

Kaon Interactive Awarded Patent for Multi-User Augmented Reality Technology

Accelerate Buying Decisions with Engaging Collaborative User Experiences MAYNARD, Mass., July 10, 2023 -- Kaon Interactive, a leading provider of B2B interactive sales and marketing software applications, today announced that it has been awarded its most recent patent for an innovative method and system that allows multiple users to interact concurrently with the same objects in augmented reality. Kaon Interactive's commitment to enhancing customer experiences and understanding of complex B2B solutions is evident in its robust research and development program. By pioneering the use of augmented reality (AR) and virtual reality (VR) for enterprise sales and marketing, Kaon aims to provide innovative solutions that transform how businesses showcase and communicate their offerings. Kaon AR applications are helping customers not only…

Navigating the Digital Era: Budgeting for Customer-Centric B2B Sales and Marketing

In today's rapidly evolving digital landscape, B2B companies must adapt their strategies to stay competitive. With the rise of remote work, the demand for seamless digital customer engagement, and the changing workforce dynamics, traditional sales and marketing approaches no longer suffice. This is where customer engagement technology and budgetary reallocations come into play. Gavin Finn, CEO of Kaon Interactive, emphasizes the need for a customer-centric approach in both sales and marketing. As customers increasingly rely on digital channels for research and decision-making, businesses must allocate funds to activities that facilitate a frictionless digital customer experience. Here are the key takeaways for budgeting in the digital era: Embrace the Digital Shift: Allocate funds away from traditional in-person interactions and invest in…

Executives See Marketing Opportunity in Digital Engagement

How Sales & Marketing Alignment and Data-Driven Decision-Making Drive Digital Engagement Strategy In this insightful conversation, Joe Cumello discusses the changing landscape of B2B marketing and sales. He emphasizes the need for B2B marketers and salespeople to adapt to evolving customer behaviors in the digital era. Cumello highlights the importance of investing in a digital engagement model that captures and analyzes every touchpoint across sales and marketing, enabling organizations to shape outcomes and win deals. The integration of sales and marketing, along with executive leadership support, is crucial for driving alignment and achieving success in the go-to-market function. With a focus on customer engagement, data-driven decision-making, and collaboration between teams, B2B organizations can navigate the changing dynamics of the market…

Kaon Enhances B2B Platform with AI Navigation & Personalized Learning

Accelerate Buying Decisions with Artificial intelligence & Award-Winning Customer Engagement Boston, MA, June 26, 2023 -- Kaon Interactive, a leading provider of B2B interactive sales and marketing applications, announces the addition of an AI-based navigation recommendation engine to its platform. This innovative capability helps B2B enterprises empower their prospects to make better and faster buying decisions. Users benefit by obtaining a personalized understanding of a potential solution's specific value to them. According to Gartner, a staggering 83% of the B2B buyer's journey occurs without any direct involvement from salespeople. As a consequence, buyers find themselves adrift in a vast ocean of information, tasked with independently deciphering challenges and uncovering suitable solutions. This overwhelming process often leaves customers without a comprehensive…

Kaon Interactive Wins 2023 Communicator Award of Excellence

Leading interactive B2B sales and marketing digital customer engagement platform Kaon Interactive has been awarded the 2023 Communicator Award of Excellence by the Academy for Interactive Visual Arts in the B2B Mobile Application and Website category. For more than 25 years, Kaon Interactive has created a clear vision of how to engage customers in problem-solving experiences. Kaon’s strategy of leading with value-based outcomes and hyper-personalized experiences sets an example for the entire industry to follow. Kaon Interactive is privileged to partner with innovative marketing leaders across life sciences, energy, networking infrastructure, industrial manufacturing, cloud computing, and more to deliver award-winning experiences that bring those visions and strategies to life.

Kaon Interactive Wins 2023 Communicator Award

Maynard, MA, June 21, 2023 – Leading interactive B2B sales and marketing digital customer engagement platform Kaon Interactive has been awarded the 2023 Communicator Award of Excellence by the Academy for Interactive Visual Arts in the B2B Mobile Application and Website category. "Digital engagement has become a differentiating competitive advantage for visionary B2B enterprises. In today's fast-paced business environment, buyers are seeking more self-serve ways to evaluate complex solutions quickly. We help our customers increase their buyer engagement, understanding, and, ultimately, sales, which is the real prize." -- Kaon Interactive CMO Dana Drissel For more than 25 years, Kaon Interactive has created a clear vision of how to engage customers in problem-solving experiences. Kaon's strategy of leading with value-based outcomes and hyper-personalized experiences sets…

Humanizing Digital Customer Engagement

Embracing Technology for a Seamless Sales Experience In today's ever-evolving sales landscape, the successful thrive on change and challenge. From the rise of remote work to the demand for seamless customer-driven engagement, sales teams are finding themselves at a crossroads. But amidst these shifts, a new wave of technology is emerging, breathing life into customer engagement and transforming the way businesses connect with their buyers. Are you accepting the challenge to change constantly? Picture this: a sales team, once accustomed to traditional in-person meetings, now adapts to a world where remote selling has become the norm. It's a paradigm shift that has come to stay, long after the severity of the COVID-19 pandemic has waned. As companies navigate this new…

Dell Technologies World: Insights for Modern, Personal, Large-Scale B2B Events

From visionary keynotes to curated conversations, Dell Technologies World is the premier tech conference to learn, celebrate, and connect. Dell focused this year's event on simplistic solutions designed to help customers solve IT challenges while promoting sustainability and security. The event leaned into personal and practical learning at every level. Notably, Dell employed Braindate, a web-based meeting and learning platform, to enable Dell employees and event attendees to book meetings and host small roundtable-style sessions. Kaon Interactive, Dell’s digital customer engagement partner, hosted an impromptu session on Braindate to delve into topics such as how B2B tech marketing and sales leaders are adapting to changing buyer behaviors. Event Overview Dell Technologies World brought together a substantial crowd of between 8,000…

Creating a Frictionless B2B Engine

The B2B Engagement Podcast with TE Connectivity Guest: Dalila Babou, Global Marketing Director Hosted by Gavin FinnEdited by Dana PolihovskyOriginal music by Andrew Strout Listen and follow The B2B EngagementApple Podcasts | Spotify | Google Podcasts In this episode of The B2B Engagement, Dalila Babou, Global Marketing Director at TE Connectivity, joins Gavin for a thought-provoking discussion on the changing dynamics of customer engagement and the critical importance of sales and marketing alignment in driving organizational transformation and revenue. Gavin and Dalila cover the following topics: The evolving generational preferences for customer engagement Understanding the dimensions of value for multiple buyers The need for sales and marketing alignment to create a commercial vision based on customer insights How important it…

Transforming Sales with Immersive Marketing

Kaon Interactive is changing the way B2B companies showcase their solutions to potential customers. The 3D interactive platform allows customers to virtually engage with a company's products and solutions, giving them a deeper understanding of the features and benefits. Kaon's platform is being used by a range of industries, from biotech to technology, and is helping companies to differentiate their products in crowded markets. One of the key benefits of Kaon's platform is the ability to customize product demonstrations for each customer, tailoring the experience to their specific needs and preferences. This helps to build stronger relationships with customers and increase sales conversion rates. The platform also includes analytics and data tracking capabilities, allowing companies to track engagement levels and…

Sales and Marketing Alignment in Today’s B2B Landscape

Mission: Design a go-to-market strategy to enable buyer discovery The article "With Buyers and Sellers Roles Upended, B2B Sales and Marketing Alignment is Critical" emphasizes the importance of sales and marketing alignment in the current B2B landscape. Due to the pandemic and other factors, the traditional roles of buyers and sellers have been upended, and B2B sales and marketing teams must adapt to stay ahead. By working together, revenue teams can gain a better understanding of their target audience and develop more effective strategies to reach them. Marketing can provide sales with valuable insights about the buyer's journey, while sales can provide marketing with feedback about what messaging and content resonates with customers. Both are necessary to capture the attention…

Sales & Marketing Alignment in Today’s 4D Environment – East

How can sales and marketing teams communicate their value differentiation to accelerate growth and drive better customer engagements? The move to “4D” selling, which is digital, dynamic, distributed, and data-driven, has redefined the way organizations reach and engage customers. Customers are constantly raising the bar, but sales and marketing teams often fall short when it comes to consistently or concisely communicating their value story. Leading organizations are integrating marketing messages inside immersive storytelling experiences, with 3D Product Tours, calculators, configurators, videos, and more, to engage customers. So, how are you connecting the dots across the sales and marketing technology ecosystem to generate more consistent growth and better customer engagements? Join Kaon Interactive and a select group of marketing leaders to…

Mar 31, 2023

Sales & Marketing Alignment in Today’s 4D Environment – West

How can sales and marketing teams communicate their value differentiation to accelerate growth and drive better customer engagements? The move to “4D” selling, which is digital, dynamic, distributed, and data-driven, has redefined the way organizations reach and engage customers. Customers are constantly raising the bar, but sales and marketing teams often fall short when it comes to consistently or concisely communicating their value story. Leading organizations are integrating marketing messages inside immersive storytelling experiences, with 3D Product Tours, calculators, configurators, videos, and more, to engage customers. So, how are you connecting the dots across the sales and marketing technology ecosystem to generate more consistent growth and better customer engagements? Join Kaon Interactive and a select group of marketing leaders to…

Mar 31, 2023