How to Communicate Complex Value in a Digital-First World
In this conversation, Gavin Finn, Shawn Reilly, and Steven Feinstein discuss the digital transformation of customer engagement in the B2B space. Here are the key takeaways: Shift Towards Digital Engagement: The pandemic accelerated the trend of buyers preferring digital engagement, even in complex B2B scenarios. Digital interactions throughout the sales cycle have become essential and are expected to persist post-pandemic. Importance of Digital Storytelling: Analog Devices transformed its approach from a product-focused company to a solution-oriented one through digital storytelling. They partnered with Kaon to create 3D applications that allow users to explore independently and understand how products fit into applications. Empowering Customers: Analog Devices empowered customers to drive their own experience through these applications. It allows prospects and customers…