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Creating a Frictionless B2B Engine

The B2B Engagement Podcast with TE Connectivity Guest: Dalila Babou, Global Marketing Director Hosted by Gavin FinnEdited by Dana PolihovskyOriginal music by Andrew Strout Listen and follow The B2B EngagementApple Podcasts | Spotify | Google Podcasts In this episode of The B2B Engagement, Dalila Babou, Global Marketing Director at TE Connectivity, joins Gavin for a thought-provoking discussion on the changing dynamics of customer engagement and the critical importance of sales and marketing alignment in driving organizational transformation and revenue. Gavin and Dalila cover the following topics: The evolving generational preferences for customer engagement Understanding the dimensions of value for multiple buyers The need for sales and marketing alignment to create a commercial vision based on customer insights How important it…

Transforming Sales with Immersive Marketing

Kaon Interactive is changing the way B2B companies showcase their solutions to potential customers. The 3D interactive platform allows customers to virtually engage with a company's products and solutions, giving them a deeper understanding of the features and benefits. Kaon's platform is being used by a range of industries, from biotech to technology, and is helping companies to differentiate their products in crowded markets. One of the key benefits of Kaon's platform is the ability to customize product demonstrations for each customer, tailoring the experience to their specific needs and preferences. This helps to build stronger relationships with customers and increase sales conversion rates. The platform also includes analytics and data tracking capabilities, allowing companies to track engagement levels and…

Sales and Marketing Alignment in Today’s B2B Landscape

Mission: Design a go-to-market strategy to enable buyer discovery The article "With Buyers and Sellers Roles Upended, B2B Sales and Marketing Alignment is Critical" emphasizes the importance of sales and marketing alignment in the current B2B landscape. Due to the pandemic and other factors, the traditional roles of buyers and sellers have been upended, and B2B sales and marketing teams must adapt to stay ahead. By working together, revenue teams can gain a better understanding of their target audience and develop more effective strategies to reach them. Marketing can provide sales with valuable insights about the buyer's journey, while sales can provide marketing with feedback about what messaging and content resonates with customers. Both are necessary to capture the attention…

Sales & Marketing Alignment in Today’s 4D Environment – East

How can sales and marketing teams communicate their value differentiation to accelerate growth and drive better customer engagements? The move to “4D” selling, which is digital, dynamic, distributed, and data-driven, has redefined the way organizations reach and engage customers. Customers are constantly raising the bar, but sales and marketing teams often fall short when it comes to consistently or concisely communicating their value story. Leading organizations are integrating marketing messages inside immersive storytelling experiences, with 3D Product Tours, calculators, configurators, videos, and more, to engage customers. So, how are you connecting the dots across the sales and marketing technology ecosystem to generate more consistent growth and better customer engagements? Join Kaon Interactive and a select group of marketing leaders to…

Mar 31, 2023

Sales & Marketing Alignment in Today’s 4D Environment – West

How can sales and marketing teams communicate their value differentiation to accelerate growth and drive better customer engagements? The move to “4D” selling, which is digital, dynamic, distributed, and data-driven, has redefined the way organizations reach and engage customers. Customers are constantly raising the bar, but sales and marketing teams often fall short when it comes to consistently or concisely communicating their value story. Leading organizations are integrating marketing messages inside immersive storytelling experiences, with 3D Product Tours, calculators, configurators, videos, and more, to engage customers. So, how are you connecting the dots across the sales and marketing technology ecosystem to generate more consistent growth and better customer engagements? Join Kaon Interactive and a select group of marketing leaders to…

Mar 31, 2023

Fewer Resources, Greater Buyer Engagement Goals

B2B Market(ing) Uncertainty Live Podcast Almost a quarter into 2023, you may feel the pressure of delivering results - and soon - as market uncertainty continues. Long sales cycles, demanding pipelines, and effectively educating and engaging your customer may seem like challenges too big to tackle, especially with consistently limited resources. Join Dalila Babou, Global Marketing Manager at TE Connectivity, and Gavin Finn, CEO at Kaon Interactive, to discuss: Why the urgency for change is higher now than ever before How to meet changing customer needs Overcoming internal friction that leads to poor customer experience and low customer satisfaction How to create a customized experience for each customer segment Ways to align marketing with sales and corporate goals

Mar 20, 2023

Are You Being Asked… ?

According to a Forrester study, B2B marketing organizations are finding it increasingly difficult to unlock success - even with highly-skilled, innovative teams. The pressure on B2B marketing teams has increased significantly in recent years due to the shift to digital tools, the changing B2B customer, and microeconomic influences. B2B enterprises that thrive during such pressures are those that see an opportunity to: Engage customers across multiple channels Influence customers before they buy (with value-based messaging) Generate pipeline for sales and align with business goals Read below about how leaders at Fortinet, Siemens, and HPE unlocked the code to thrive in times of market(ing) uncertainty.

Conversations for Better B2B Digital Customer Engagement in 2023

Explore this conversation video library for valuable insights and practical tips to enhance your B2B digital customer engagement marketing efforts. Digital customer engagement is an essential component of any modern business, and it's crucial to stay up to date on the latest trends and strategies to succeed in a crowded digital world. Explore a conversation between two prominent figures in the digital marketing and customer engagement industries, Neil Patel and Gavin Finn. Their discussion covers a range of topics related to B2B digital engagement marketing, from how executives view marketing as a key business driver, to creating scalable omnichannel buyer engagement. They also provide actionable advice on how marketers can help shorten the sales cycle, why digital transformation is a…

Effectively Managing Sales and Marketing’s Digital and Cultural Transformation

Automatica Industrial Executive Roundtable Digital leaders are 3x more likely to overcome pressures from ambitious targets, change management, and rigid mentalities. But what defines a “digital leader,” and how are sales and marketing leaders embracing change to achieve these necessary accelerations that allow their business to not only survive but thrive? Join a select group of industry peers for a breakfast roundtable before Automatica to discuss where executives are seeing an opportunity to thrive over the next 12 months. For registration details, please click here to email Dana Polihovsky. Discussion Topics Adapting to change (complexity, competition, consolidation, etc.) Sustaining innovation during rapidly changing times Better serving customers’ experience requirements across generations Elevating product sellers to consultative, outcome-based, value advisors Transformation…

Feb 3, 2023

The Science of Customer Engagement: Interactive Transformation versus Digital Transformation

Distraction Did you know that from 1970 to 2020, you have been bombarded with more than 10 times the number of advertisements and commercial messages every single day? The number of channels that you engage with has increased from fewer than five (radio, tv, and print, for example) to dozens (multiple social platforms, news alerts, text messages, emails, podcasts, streaming video, on and on). Additionally, in the past three years, the level of distraction has dramatically increased as a result of the shift from in-person work to remote/hybrid environments. Because of the decrease in collaborative office environments, the number of meetings that the average professional has in a week increased by a factor of five (i.e. 500% increase) while the…

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The Future of Work & Meetings in 2023 is Hybrid Collaboration

The landscape of the working world has seen an incredible amount of change over the past few years, says Tech Times. Although much of that change has been positive, such as reduced costs for remote work and improved work-life balance for employees, some aspects of company life, such as meetings, now pose new challenges. With remote and hybrid work here to stay, enterprises need to look at how to combine technology with meetings to enable hybrid collaboration. When done right, this collaboration leads to increased innovation, effectiveness, creativity, access, efficiency, and cost savings. Productive collaboration among hybrid teams calls for assessing and incorporating new technologies beyond audio and video conferencing solutions. Kaon Interactive recognized the engagement challenge facing enterprise sellers…

How Sales and Marketing Leaders Digitally Transform in Economic Uncertainty

How do sales and marketing leaders achieve corporate growth in a recession? Analysts at McKinsey have deemed that digital leaders are 3x more likely to achieve above-industry revenue and margin growth during a recession. But what defines a "digital leader," and how, during economic uncertainty, do sales and marketing leaders pivot to achieve these necessary accelerations that allow their business to not only survive but thrive? Join a select group of industry peers to discuss where executives are seeing an opportunity to thrive over the next 12 months, despite economic uncertainty. Discussion Topics How is the recession driving changes in B2B companies? How has recent change (complexity, competition, consolidation, and customer needs) shifted business strategy and focus? How will customer…

Dec 13, 2022

Kaon Interactive’s LiveShare Wins Best New Product of the Year from Business Intelligence Awards

MAYNARD, Mass., Nov. 29, 2022 -- Kaon Interactive's virtual B2B sales meeting and collaboration experience LiveShare® has been awarded New Product of the Year in Business Intelligence's 2022 BIG Awards for Business. The award recognizes companies' new products that have produced industry-leading innovation. LiveShare launched in early 2022 to solve the unique pressing challenges experienced by B2B enterprise sales teams as they transitioned to today's digital-first remote and hybrid work. Tailored specifically for B2B sales meetings, LiveShare was designed around the philosophy that sales meetings must actively engage all participants rather than rely on passive screen sharing to avoid distraction, a lack of individual personalization, and limited participation. LiveShare's Core Benefits Accelerate buying and reveal more accurate customer needs through buyer self-discovery and…