The Future of Work & Meetings in 2023 is Hybrid Collaboration

The landscape of the working world has seen an incredible amount of change over the past few years, says Tech Times. Although much of that change has been positive, such as reduced costs for remote work and improved work-life balance for employees, some aspects of company life, such as meetings, now pose new challenges. With remote and hybrid work here to stay, enterprises need to look at how to combine technology with meetings to enable hybrid collaboration. When done right, this collaboration leads to increased innovation, effectiveness, creativity, access, efficiency, and cost savings. Productive collaboration among hybrid teams calls for assessing and incorporating new technologies beyond audio and video conferencing solutions. Kaon Interactive recognized the engagement challenge facing enterprise sellers…


How Sales and Marketing Leaders Digitally Transform in Economic Uncertainty

How do sales and marketing leaders achieve corporate growth in a recession? Analysts at McKinsey have deemed that digital leaders are 3x more likely to achieve above-industry revenue and margin growth during a recession. But what defines a "digital leader," and how, during economic uncertainty, do sales and marketing leaders pivot to achieve these necessary accelerations that allow their business to not only survive but thrive? Join a select group of industry peers to discuss where executives are seeing an opportunity to thrive over the next 12 months, despite economic uncertainty. Discussion Topics How is the recession driving changes in B2B companies? How has recent change (complexity, competition, consolidation, and customer needs) shifted business strategy and focus? How will customer…

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Kaon Interactive’s LiveShare Wins Best New Product of the Year from Business Intelligence Awards

MAYNARD, Mass., Nov. 29, 2022 -- Kaon Interactive's virtual B2B sales meeting and collaboration experience LiveShare® has been awarded New Product of the Year in Business Intelligence's 2022 BIG Awards for Business. The award recognizes companies' new products that have produced industry-leading innovation. LiveShare launched in early 2022 to solve the unique pressing challenges experienced by B2B enterprise sales teams as they transitioned to today's digital-first remote and hybrid work. Tailored specifically for B2B sales meetings, LiveShare was designed around the philosophy that sales meetings must actively engage all participants rather than rely on passive screen sharing to avoid distraction, a lack of individual personalization, and limited participation. LiveShare's Core Benefits Accelerate buying and reveal more accurate customer needs through buyer self-discovery and…


Enterprise B2B Doubles Down on Digital Selling for 2023

Digital Selling's Impact on B2B Sales The vast majority of enterprise firms have adopted at least some hybrid work policies permanently. As a result, it has produced a new paradigm. This is particularly true for sales and marketing functions that have made pivotal shifts to digital transformation. Complex B2B transactions were the last bastion of sales and business development to rely on a fully digital approach to closing deals. Significant investments have been made into cultivating high-level relationships and communicating complex value stories in a digital medium. One of the companies that enterprise Fortune 500 firms have turned to in facilitating that pivot has been Kaon Interactive, whose namesake digital selling platform as well as its recently launched hybrid meeting platform, LiveShare®,…


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Shifting Digital B2B Sales & Marketing Needs in Europe

Meeting the Demands of 4D Buyer Engagement Tune into this moderated panel to learn how EU enterprise marketing pioneers enable and engage buyers in today’s 4D selling landscape (digital, dynamic, distributed, and data-driven). Discussion points include: Adapting to industry trends and rapid shifts/changesAccelerating the transformation of sales/marketingCreating consensus and trust among stakeholdersUnderstanding customers' experience requirements and their desire for controlPlanning for long-term, non-linear customer engagement journeysCommunicating complex stories and outcomesAgile and strong cross-functional approaches for growth


The 2023 Digital Pivot: Pragmatic & Progressive Measures to Fight the Recession

Estimated Reading Time: 5 minutes An unfortunate reality that goes without question is that the economy will always rise and fall. The inevitable ebbs and flows of commerce, now more than ever, seem like the natural order of things; what goes up, must eventually come down. Like any recession, depression, or disaster, what matters most is not how we’re affected, but how we adjust to the situation to thrive. This principle applies no differently to the digital landscape of B2B enterprises.  In today’s volatile, post-pandemic economy, a crucial part of being adaptable is being able to think ahead of the catastrophe and take the strategic actions necessary to mitigate risk. If we start to see layoffs, budget cuts, and loss…


Thriving in Challenging Financial Times

Estimated Reading Time: 2 minutes Why visionary leaders see opportunity when others see challenges. It’s officially here. 2022 ushered in the first US economic recession since 2009. So how should you, as a business leader, respond?  The data says, quickly and decisively, if you’re to take advantage of this opportunity and limit risk.  Marketing leadership’s outlook. In their annual Pulse Survey, PwC provided a glimpse into how other CMOs and Marketing leaders view their organizations' challenges as we enter an environment we haven’t experienced since 2009.  On average, marketing leaders had a 10% bleaker outlook on how the macroeconomic environment would impact their company across all categories compared to their C-suite colleagues. The top concerns reported were tax policy changes,…


How CMOs Can Emerge Stronger During an Economic Downturn

Estimated Reading Time: 2 minutes According to Gartner, 70% of companies don’t regain their pre-recession growth levels in the 3-years following a recession, and only 5% of companies consistently achieve profitable growth above their competitors coming out of recession (simultaneously growing revenue and profit margin quarter-to-quarter). These are staggering numbers. The question is, WHY? Analysts like McKinsey have deemed that digital leaders are 3x more likely to achieve above-industry revenue and margin growth during a recession. But what defines a ‘digital leader’ and how, during a recession, do you pivot to achieve these necessary accelerations that allow you not just to survive but thrive? What is a Digital Leader? Digital transformation is the adoption of digital technology to improve efficiency,…


Why Labs Need Interactive Digital Tools to Handle Rapid Change

Lab Design Tool Gone are the days when clinical labs had to rarely or with long timeframes make changes to the configuration of their workspaces. Today, frequent and rapid change to clinical lab workspaces is the rule and not the exception. Skilled labor shortages. Rapid advances in assay development and authorization. Innovations in instrument technologies. Dynamic and variable demand for unpredictable volumes of tests. Changing requirements for sample and consumable storage environments. Evolving safety standards and protocols. Lab operations managers are facing these challenges and more in the market, leading to a need for new ways to manage and configure labs. With constant change and new requirements, lab operations and configurations must be prepared to adapt. Lab managers need to plan for…


Missed Opportunities at AABB 2022

Estimated Reading Time: 3 minutes Our thoughts are with the residents of the communities impacted by Hurricane Ian. The cancellation of the AABB 2022 Annual Meeting, due to extremely unfortunate circumstances, sent exhibitors, sponsors, and attendees scrambling. After two years of virtual trade shows and events due to the global pandemic, we are getting back to traveling for in-person, face-to-actual-face events finally. Now, this. If we have learned anything from the past two years, it’s that we hope for the best and plan for the worst, which means always having a business continuity plan (in this case, an event continuity plan) in place. Virtual Product Demos – It’s Past Time for A Contingency Plan Did you know that the number…