Blurring Traditional Sales Boundaries
The B2B Engagement Podcast with IBM Guest: Marc Weber, VP of Global Sales at IBM Hosted by Gavin FinnEdited by Dana PolihovskyOriginal music by Andrew Strout Listen and follow The B2B EngagementApple Podcasts | Spotify | Google Podcasts In this insightful conversation about sales' role in the customer journey, Gavin Finn and Marc Weber explore critical topics and actionable insights. Foremost, they emphasize the importance of empathy and authenticity in sales. Building trust with customers hinges on understanding their needs and being genuinely transparent. As the conversation unfolds, it becomes evident that the shift from transactional sales to a relationship-oriented approach is crucial. This shift means breaking down silos and aligning product marketing, product management, and sales to focus on…