Transform Your Sales Cycle with a Digital Buyer Engagement Strategy
Estimated Reading Time: 3 minutes The B2B buyer demographic is shifting toward millennials and Generation Z. As such, this demographic is highly digital and independent. Gone are the days of relying on a couple of channels, like email and phone calls, in a linear buyer’s journey. Today’s buyers are on a non-linear problem-solving exploration. The overwhelming consensus is that a multi-faceted, personalized, mostly touchless approach is required to connect with potential buyers. Enterprises are starting to act to these trends and continue to innovate how they are reaching and engaging their buyers. “Providing the customer with a set of simple to use, yet powerful digital solutions is critical to keeping a level of engagement with them throughout the entire cycle…